📌 Core Information
🔹 Job Title: Senior Product Marketer - (Remote - Canada)
🔹 Company: Jobgether
🔹 Location: Canada (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 3-5+ years
🔹 Remote Status: Remote (Canada)
🚀 Job Overview
Key aspects of this role include:
- Leading product marketing initiatives to enhance product awareness, adoption, and revenue growth
- Collaborating cross-functionally to create impactful messaging and execute go-to-market strategies
- Serving as the key liaison between product and marketing teams to ensure messaging alignment and internal visibility
- Planning and executing internal and external product marketing initiatives
- Analyzing customer feedback and campaign data to optimize messaging and campaign performance
ASSUMPTION: This role requires a strong understanding of go-to-market planning, product positioning, and value proposition development. The ideal candidate will have experience in product marketing or digital marketing, preferably within SaaS environments.
📋 Key Responsibilities
✅ Lead internal product updates, announcements, and training to drive awareness and engagement across departments
✅ Plan and execute external-facing initiatives including webinars, email campaigns, and promotional strategies
✅ Create and refine go-to-market plans for new product launches, including all supporting marketing assets
✅ Analyze adoption metrics and provide strategic recommendations to increase customer engagement and product usage
✅ Own and enhance product marketing pages with clear, value-focused copy
✅ Collaborate with cross-functional teams to ensure messaging alignment and support go-to-market strategies
ASSUMPTION: This role requires strong storytelling and written communication skills to articulate technical features in a customer-centric way. Hands-on experience with webinars, email marketing, and marketing automation tools is essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5+ years of experience in product marketing or digital marketing, preferably within SaaS environments
Required Skills:
- Proven success in launching new software products and driving revenue growth
- Strong understanding of go-to-market planning, product positioning, and value proposition development
- Excellent storytelling and written communication skills
- Hands-on experience with webinars, email marketing, and marketing automation tools
- Familiarity with analytics tools such as Google Analytics, HubSpot, or Power BI
Preferred Skills:
- SEO and PPC knowledge
- Self-starter mentality with the ability to manage cross-functional collaboration and independent execution
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the company's global presence.
💰 Compensation & Benefits
Salary Range: $4,000 - $7,000 USD per month (Based on industry standards for Senior Product Marketers with 3-5+ years of experience in Canada)
Benefits:
- 11 days of paid time off, plus Christmas and New Year's Day
- Remote work flexibility across EST hours
- Work with a fast-growing, innovation-focused team
- Inclusive, collaborative culture with regular team events and community initiatives
- Opportunities to lead strategic initiatives and drive meaningful impact
- Recognition by top industry organizations as a great place to work
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for Senior Product Marketers in Canada. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Jobgether is an AI-driven global platform that connects top talent with the right job opportunities efficiently. They partner with companies worldwide to match top talent with suitable roles through AI-driven job matching.
Company Size: Jobgether is a small company with 11-50 employees, which means applicants can expect a close-knit team and the opportunity to make a significant impact.
Founded: Jobgether was founded in 2020 and is headquartered in San Francisco, California.
Company Description:
- Jobgether aims to fix the broken hiring process by using AI to connect top talent with the right opportunities quickly.
- Their platform understands more than just keywords, interpreting skills, experience, and intent to create meaningful connections.
- Jobgether eliminates the noise, automates manual work, and allows people to focus on what really matters: hiring smarter and finding the perfect job.
Company Specialties:
- AI-driven job matching
- Talent acquisition
- Global hiring solutions
Company Website: https://www.jobgether.com
ASSUMPTION: Jobgether's focus on AI-driven job matching and global hiring solutions makes it an attractive option for candidates seeking innovative and impactful work environments.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 3-5+ years of experience in product marketing or digital marketing.
Reporting Structure: The Senior Product Marketer will likely report directly to the Head of Marketing or a similar role, depending on the company's organizational structure.
Work Arrangement: This is a remote position based in Canada, with flexible working hours within the EST time zone.
Growth Opportunities:
- As a small and fast-growing company, Jobgether offers opportunities for career growth and advancement as the team expands.
- The Senior Product Marketer may have the chance to lead strategic initiatives and drive meaningful impact, contributing to their professional development.
ASSUMPTION: Given the company's size and growth trajectory, there may be opportunities for the right candidate to take on additional responsibilities and grow within the organization.
🌍 Location & Work Environment
Office Type: Remote (100% remote)
Office Location(s): N/A (Remote)
Geographic Context:
- Canada is a multicultural country with a strong economy and a high quality of life.
- The remote nature of this role allows for flexibility in living arrangements and work-life balance.
- Canada has a competitive job market, and this role may attract a large number of applicants.
Work Schedule: Full-time (40 hours per week) with flexible hours within the EST time zone
ASSUMPTION: The remote nature of this role may require strong self-motivation and time management skills to maintain productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- AI-powered 3-step screening process to evaluate fit for the role
- Manual review by the hiring team, if necessary
- Top 5 candidates notified within 7 days
- Interviews conducted with the selected candidates
Key Assessment Areas:
- Product marketing experience and achievements
- Go-to-market planning and strategy development
- Storytelling and communication skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Jobgether's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the product marketing landscape and go-to-market strategies
- Showcase your ability to create compelling messaging and campaigns
- Prepare examples of your past work, such as successful product launches or marketing campaigns
ATS Keywords: Product Marketing, Digital Marketing, SaaS, Go-To-Market Planning, Product Positioning, Value Proposition Development, Storytelling, Written Communication, Webinars, Email Marketing, Marketing Automation, Analytics Tools, SEO, PPC, Cross-Functional Collaboration, Independent Execution
ASSUMPTION: Jobgether's AI-powered hiring process may place a strong emphasis on relevant keywords and phrases in resumes and cover letters to identify the best-fit candidates.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Analytics tools (e.g., Google Analytics, Power BI)
- SEO and PPC tools (e.g., Google Ads, SEMrush)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Jobgether values creativity, continuous learning, and pushing the boundaries of what's possible in hiring.
- Collaboration: As a small team, Jobgether emphasizes open communication, cross-functional collaboration, and working together to achieve common goals.
- Impact: Jobgether seeks to make a meaningful difference in the hiring process and the lives of job seekers and hiring managers.
Work Style:
- Remote-friendly: Jobgether offers flexible work arrangements and supports remote work.
- Data-driven: The company values data-informed decision-making and uses AI to improve the hiring process.
- Results-oriented: Jobgether focuses on achieving tangible outcomes and driving meaningful impact.
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment where you can make a significant impact?
- Are you comfortable working remotely and managing your time effectively?
- Do you have strong communication skills and the ability to collaborate with cross-functional teams?
ASSUMPTION: Jobgether's company culture emphasizes innovation, collaboration, and impact. Candidates who align with these values and work styles are more likely to succeed in this role.
⚠️ Potential Challenges
- The remote nature of this role may require strong self-motivation and time management skills to maintain productivity and work-life balance.
- As a small company, Jobgether may have limited resources and infrastructure compared to larger organizations, which could present challenges in terms of tool availability and support.
- The competitive job market in Canada may result in a large number of applicants, making it more challenging to stand out during the application process.
- The AI-driven hiring process may place a strong emphasis on specific keywords and phrases, which could disadvantage candidates who do not tailor their resumes and cover letters accordingly.
ASSUMPTION: While these challenges exist, Jobgether's focus on innovation, collaboration, and impact makes it an attractive opportunity for the right candidate.
📈 Similar Roles Comparison
- Compared to traditional product marketing roles, this position places a stronger emphasis on AI-driven decision-making and data-informed strategies.
- As a small company, Jobgether offers a more agile and dynamic work environment compared to larger, more established organizations.
- This role may provide more opportunities for career growth and advancement within the company as it continues to expand.
ASSUMPTION: Candidates should consider the unique aspects of this role and weigh the pros and cons of working for a small, innovative company like Jobgether versus larger, more established organizations.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new SaaS product launch
- Creating compelling product messaging and positioning that resonates with target customers
- Analyzing customer feedback and campaign data to optimize messaging and improve product adoption
- Collaborating with cross-functional teams to ensure messaging alignment and support go-to-market strategies
ASSUMPTION: These sample projects provide a glimpse into the types of initiatives the Senior Product Marketer may work on, highlighting the role's focus on go-to-market planning, product positioning, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the company's AI-driven hiring process in more detail and how it may impact my application?
- How does Jobgether support remote work and employee productivity?
- What are the most significant challenges facing the company in the next 12 months, and how can this role contribute to addressing them?
- How does Jobgether measure the success of its product marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
- What opportunities exist for career growth and professional development within the company?
ASSUMPTION: These interview questions are designed to help candidates better understand the company's hiring process, work environment, and expectations for the role, as well as the company's goals and growth prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past work, such as successful product launches or marketing campaigns
- Follow up with the hiring team within 7 days if you have not received a response
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
