📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Navan
🔹 Location: Tel-Aviv, Israel
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading the launch and growth of Navan's newest, AI-powered product
- Defining and executing go-to-market (GTM) strategies
- Crafting compelling messaging and positioning
- Driving end-to-end acquisition and retention efforts
- Collaborating with cross-functional teams to bring innovation to market
ASSUMPTION: This role requires a strategic, creative, and execution-driven individual with a strong background in product marketing or a similar role. Experience in a fast-paced tech or consumer-facing company is preferred.
📋 Key Responsibilities
✅ Own and drive GTM strategy and execution for a new, AI-powered consumer product
✅ Develop compelling messaging, positioning, and value propositions based on deep user insight and market research
✅ Plan, launch, and optimize multi-channel campaigns across email, paid media, landing pages, and in-product surfaces
✅ Write and execute lifecycle email campaigns that drive onboarding, engagement, and retention
✅ Collaborate with design and content teams to craft high-converting landing pages, ads, and creative assets
✅ Run A/B tests on messaging, creative, and funnel flows to improve conversion at every stage
✅ Partner with product, design, engineering, and growth teams to align on user journeys and deliver cohesive, high-impact experiences
✅ Define success metrics, track performance, and continuously iterate based on data
✅ Help shape long-term product and marketing strategy, identifying key growth opportunities
ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of experience in product marketing, growth marketing, or a similar role, with a strong focus on the U.S. market
Required Skills:
- Proven track record of launching and scaling successful B2C products
- Passion for AI, new technologies, and breakthrough user experiences
- Strategic mindset with hands-on ability to drive both acquisition and retention
- Exceptional storytelling and communication skills
- Data-driven approach with experience running tests, analyzing performance, and optimizing campaigns
- Strong cross-functional collaborator who thrives in high-growth, fast-moving environments
- Native English speaker or equivalent fluency
Preferred Skills:
- Experience working with AI-powered products
- Familiarity with the U.S. business travel market
ASSUMPTION: While not explicitly stated, a strong understanding of the U.S. business travel market and AI technologies would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Senior Product Marketing Manager with 4-10 years of experience in the tech industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work arrangements
- Competitive vacation and sick leave policies
- Professional development opportunities
Working Hours: Full-time, with flexible hours and a remote-friendly work environment
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Navan operates in the software development industry, focusing on business travel and expense management solutions.
Company Size: Navan is a mid-sized company with 1,001-5,000 employees, providing a balance between growth opportunities and established processes.
Founded: Navan was founded in 2015, with a mission to transform the way people travel for work.
Company Description:
- Navan is an all-in-one super app that makes travel and expense management easy and efficient
- The company empowers employees to focus on their work while providing real-time visibility, savings, and control to businesses
- Navan offers a range of services, including flight and hotel bookings, expense management, and travel policy compliance
Company Specialties:
- Business travel and expense management
- AI-powered travel solutions
- User-centric design and experience
Company Website: https://www.navan.com
ASSUMPTION: Navan's focus on AI and user experience makes it an attractive employer for candidates interested in cutting-edge technology and innovative problem-solving.
📊 Role Analysis
Career Level: This role is a senior-level position, offering significant responsibility and the opportunity to shape the company's product marketing strategy.
Reporting Structure: The Senior Product Marketing Manager will report directly to the Head of Marketing or a similar executive role.
Work Arrangement: This role is remote-friendly, with flexible working hours and the opportunity to work from various locations, including the company's offices in Tel-Aviv, Israel.
Growth Opportunities:
- As a senior role, this position offers the potential to take on additional responsibilities and grow within the marketing organization
- Navan's focus on innovation and expansion provides opportunities for career progression as the company continues to grow
ASSUMPTION: The remote-friendly work arrangement and growth opportunities make this role attractive to candidates seeking flexibility and career advancement.
🌍 Location & Work Environment
Office Type: Navan's offices are modern and collaborative spaces designed to foster innovation and creativity.
Office Location(s): Navan has offices in Tel-Aviv, Israel, as well as other locations around the world, including the United States, Europe, and Asia.
Geographic Context:
- Tel-Aviv, Israel, is a vibrant, multicultural city with a thriving tech industry and a high quality of life
- The city offers a mix of urban and beachside living, with a wide range of cultural attractions and entertainment options
- Navan's offices are located in the heart of Tel-Aviv's business district, providing easy access to public transportation and amenities
Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM Israel Standard Time (IST).
ASSUMPTION: The flexible work schedule and modern office environment contribute to a positive work-life balance and employee satisfaction.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the Head of Marketing or a similar executive role
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cross-functional collaboration and teamwork
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Navan's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of AI-powered products and the U.S. business travel market
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Navan's products and competitors to show your enthusiasm for the role and the company
ATS Keywords: Product Marketing, Growth Marketing, AI, User Experience, Messaging, Positioning, Campaign Optimization, Email Campaigns, A/B Testing, Cross-Functional Collaboration, Data Analysis, Strategic Thinking, Storytelling, Communication, Retention, Acquisition
ASSUMPTION: Navan's hiring process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, communication, and collaboration.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Analytics and reporting tools (e.g., Google Analytics, Mixpanel)
- Project management software (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Navan values creativity, experimentation, and continuous learning
- Customer-centric: The company prioritizes understanding and meeting the needs of its customers
- Collaboration: Navan fosters a culture of teamwork and cross-functional collaboration
Work Style:
- Fast-paced and dynamic: Navan operates in a high-growth environment, requiring employees to adapt quickly to change
- Data-driven: The company values evidence-based decision-making and continuous improvement
- Customer-focused: Navan prioritizes the needs and experiences of its customers in all aspects of its business
Self-Assessment Questions:
- How do you approach balancing strategic thinking with hands-on execution in a fast-paced environment?
- Can you provide an example of a time when you used data to inform a marketing decision or strategy?
- How do you ensure that your marketing efforts align with the needs and preferences of your target audience?
ASSUMPTION: Navan's culture values innovation, collaboration, and customer-centricity, making it an attractive employer for candidates who thrive in dynamic, data-driven environments.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, high-growth environment
- Balancing strategic thinking with hands-on execution and day-to-day tasks
- Adapting to a remote or hybrid work environment, with potential time zone differences
- Keeping up with the latest trends and technologies in AI and business travel
ASSUMPTION: The senior nature of this role and the fast-paced, high-growth environment present both opportunities and challenges for the successful candidate.
📈 Similar Roles Comparison
- This role differs from other product marketing positions in its focus on AI-powered products and the U.S. business travel market
- Navan's emphasis on innovation and customer-centricity sets it apart from other companies in the industry
- Career progression opportunities may vary depending on the company's growth and expansion plans
ASSUMPTION: The unique focus on AI-powered products and the U.S. business travel market makes this role an attractive opportunity for candidates interested in cutting-edge technology and innovative problem-solving.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new, AI-powered business travel product
- Conducting market research and user interviews to inform product positioning and messaging
- Optimizing email campaigns and funnels to improve conversion rates and customer engagement
ASSUMPTION: The specific projects and responsibilities may vary depending on the candidate's role and the company's priorities.
❓ Key Questions to Ask During Interview
- How does Navan differentiate its AI-powered products from competitors in the business travel market?
- Can you describe the team structure and dynamics within the marketing organization?
- How does Navan support the professional development and growth of its employees?
- What are the key growth opportunities for this product and the company as a whole?
- How does Navan foster a positive and inclusive work environment for its employees?
ASSUMPTION: Asking thoughtful, informed questions demonstrates the candidate's interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Navan's products and competitors to show your enthusiasm for the role and the company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
