📌 Core Information
🔹 Job Title: Senior Product Marketing Associate, Care Delivery & Practice Administration
🔹 Company: Alma
🔹 Location: Remote, Contiguous US
🔹 Job Type: Full-Time
🔹 Category: Healthcare, Product Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of go-to-market strategies for new product launches and enhancements in care delivery and practice administration tools.
- Building strong working relationships with key cross-functional partners, such as product managers, product designers, and engineering managers.
- Analyzing market trends, customer insights, and competitive intelligence to inform product improvements and increase customer satisfaction.
- Managing the creation of educational and enablement materials to equip internal teams and customers for success.
- Measuring the success of product marketing efforts using KPIs and data-driven analysis.
ASSUMPTION: This role requires a high level of collaboration and adaptability, as well as strong analytical and communication skills. The ideal candidate will have experience in a marketing role, preferably in B2B2C, healthcare, fintech, or SaaS environments, with a focus on product marketing or similar roles.
📋 Key Responsibilities
✅ Support the development and execution of go-to-market strategies for new product launches, enhancements, and adoption campaigns related to care delivery and practice admin tools.
✅ Build strong working relationships with key cross-functional partners, such as the product manager, product designer, and engineering manager.
✅ Develop a deep understanding of Alma’s care delivery and practice management user experiences, best practices, and policies.
✅ Analyze market trends, customer insights, and competitive intelligence to help inform product improvements and increase customer satisfaction.
✅ Manage the creation of educational and enablement materials to equip internal teams and customers for success.
✅ Measure the success of product marketing efforts using KPIs and data-driven analysis.
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the needs of the team and the organization. The ideal candidate will be comfortable with ambiguity and able to adapt to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. Alternatively, equivalent experience may be considered.
Experience: 1-3 years of experience in a marketing role, ideally in B2B2C, healthcare, fintech, or SaaS environments. Experience with EHR or practice management tooling is a plus.
Required Skills:
- Proven experience in product marketing or a similar role.
- Strong collaboration and stakeholder management skills.
- Excellent communication and presentation skills.
- Strong analytical and data-driven decision-making skills.
- Proficient in market research and competitive analysis.
- Experience with go-to-market strategy development and execution.
- Familiarity with EHR or practice management tools is a plus.
Preferred Skills:
- Experience with B2B2C, healthcare, fintech, or SaaS environments.
- Fluency in Spanish or another language relevant to Alma's customer base.
- Experience with customer segmentation and targeting.
ASSUMPTION: While Alma values relevant experience, they also consider candidates with transferable skills and a strong desire to learn and grow in the role. The ideal candidate will be eager to take on new challenges and contribute to the team's success.
💰 Compensation & Benefits
Salary Range: $85,000 - $115,000 per year. Alma's compensation philosophy is driven by their company value of building equity. They typically bring in new hires near the middle of their listed salary bands and do not negotiate compensation.
Benefits:
- Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans.
- 401K plan (ADP).
- Monthly therapy and wellness stipends.
- Monthly co-working space membership stipend.
- Monthly work-from-home stipend.
- Financial wellness benefits through Northstar.
- Pet discount program through United Pet Care.
- Financial perks and rewards through BenefitHub.
- EAP access through Aetna.
- One-time home office stipend to set up your home office.
- Comprehensive parental leave plans.
- 11 paid holidays, 1 Alma Mental Health Day, and 1 Alma Volunteering Day.
- Flexible PTO.
Working Hours: Full-time (40 hours per week).
ASSUMPTION: Alma's benefits package is designed to support the well-being and work-life balance of their employees. They offer a comprehensive suite of benefits to attract and retain top talent in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care. Alma is a mission-driven company focused on simplifying access to high-quality, affordable mental health care.
Company Size: 201-500 employees. As a mid-sized company, Alma offers the opportunity to work in a dynamic and growing environment with a clear focus on its mission.
Founded: 2018. Alma has been operating for over seven years, providing ample time for the company to establish itself and grow in the mental health care industry.
Company Description:
- Alma makes it easy and financially rewarding for therapists to accept insurance and offer in-network care.
- They provide a suite of tools to help therapists better run their business, grow sustainably, and develop as providers.
- Alma is available in all 50 states, with over 24,000 therapists in their growing network.
Company Specialties:
- therapy and mental health
Company Website: helloalma.com
ASSUMPTION: Alma's focus on mental health care and its commitment to simplifying access to high-quality, affordable care make it an attractive place to work for individuals passionate about improving mental health outcomes.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 1-3 years of experience in a marketing role, ideally in B2B2C, healthcare, fintech, or SaaS environments.
Reporting Structure: The Senior Product Marketing Associate will report directly to the Product Marketing domain lead.
Work Arrangement: Remote (US only). This role requires the candidate to be based in the contiguous United States and have a reliable internet connection.
Growth Opportunities:
- As Alma expands its care delivery offerings, there will be opportunities for the Senior Product Marketing Associate to grow within the product marketing team or explore other roles within the organization.
- The ideal candidate will be eager to take on new challenges and contribute to the team's success, positioning themselves for future growth opportunities.
ASSUMPTION: Alma values internal mobility and encourages employees to explore different roles and teams as they grow within the organization.
🌍 Location & Work Environment
Office Type: Remote-first. Alma is a remote-first company, with employees working from various locations across the contiguous United States.
Office Location(s): 397 Bridge St, 7th Floor, Brooklyn, New York 11201, US (Alma's headquarters).
Geographic Context:
- Alma's headquarters is located in Brooklyn, New York, with employees working remotely from various locations across the contiguous United States.
- The company's remote-first policy allows employees to work from the comfort of their own homes or co-working spaces.
Work Schedule: Full-time (40 hours per week). Alma's work schedule is flexible, with employees expected to manage their time effectively and maintain open lines of communication with their teams.
ASSUMPTION: Alma's remote-first policy and flexible work schedule allow employees to maintain a healthy work-life balance while still meeting the needs of the organization.
💼 Interview & Application Insights
Typical Process:
- Application review and initial screening.
- Phone or video screen with the hiring manager.
- In-depth interview with the product marketing team.
- Final interview with the product marketing domain lead.
- Background check and offer extension.
Key Assessment Areas:
- Collaboration and stakeholder management skills.
- Communication and presentation skills.
- Analytical and data-driven decision-making skills.
- Market research and competitive analysis experience.
- Go-to-market strategy development and execution experience.
- Familiarity with EHR or practice management tools.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with market research, competitive analysis, and go-to-market strategy development and execution.
- Demonstrate your ability to work collaboratively and manage multiple stakeholders.
- Showcase your strong communication and presentation skills.
- Be ready to discuss your approach to data-driven decision-making and your experience with KPIs and analytics.
ATS Keywords: Product Marketing, Go-To-Market Strategy, Market Research, Competitive Analysis, Stakeholder Management, Collaboration, Data-Driven Decision Making, EHR, Practice Management
ASSUMPTION: Alma's interview process is designed to assess the candidate's skills and cultural fit with the organization. The ideal candidate will be able to demonstrate their ability to work collaboratively, manage multiple stakeholders, and make data-driven decisions.
🛠️ Tools & Technologies
- Asana (project management)
- Google Workspace (collaboration and communication)
- Slack (collaboration and communication)
- Microsoft Office Suite (productivity)
- Tableau (data visualization)
- SurveyMonkey (market research)
- Zoom (video conferencing)
ASSUMPTION: Alma uses a variety of tools and technologies to facilitate collaboration, communication, and productivity. The ideal candidate will be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Build Equity: Alma values building equity in all aspects of the business, including compensation, benefits, and opportunities for growth.
- Be Human: Alma prioritizes empathy, kindness, and genuine connections with their employees, customers, and partners.
- Embrace Change: Alma embraces change and encourages employees to be adaptable and resilient in the face of new challenges.
- Deliver Results: Alma values results-driven approaches and expects employees to take ownership of their work and deliver meaningful outcomes.
Work Style:
- Collaborative: Alma values a strong sense of teamwork and encourages employees to work together to achieve common goals.
- Adaptable: Alma's work environment is dynamic and fast-paced, requiring employees to be flexible and adaptable to changing priorities.
- Data-driven: Alma emphasizes data-driven decision-making and expects employees to use data to inform their work and measure their impact.
- Results-oriented: Alma values a focus on delivering meaningful results and expects employees to take ownership of their work.
Self-Assessment Questions:
- How do you align with Alma's value of building equity, and how have you demonstrated this in your previous roles?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you handle it?
- How do you approach data-driven decision-making, and can you describe a time when you used data to inform a significant business decision?
ASSUMPTION: Alma's company culture is dynamic, collaborative, and data-driven. The ideal candidate will be able to thrive in this environment and contribute to the team's success.
⚠️ Potential Challenges
- The role may require the candidate to manage multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize effectively.
- Alma's work environment is fast-paced and dynamic, which may be challenging for candidates who prefer a more structured or predictable work environment.
- The role may require the candidate to work with complex data and tools, which may present a learning curve for those without relevant experience.
- The role may require the candidate to work with stakeholders across various teams and time zones, which may present communication and collaboration challenges.
ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic work environment and manage multiple projects and stakeholders effectively.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager or Product Marketing Specialist role in other organizations, but with a focus on care delivery and practice administration tools within the mental health care industry.
- Compared to other roles in the industry, this role may require a higher level of collaboration and adaptability due to Alma's dynamic work environment and focus on building equity.
- Career paths for this role may include progression to a Senior Product Marketing Manager or Director of Product Marketing, depending on the organization's structure and growth opportunities.
ASSUMPTION: The ideal candidate will be able to leverage their experience in product marketing and adapt to the unique challenges and opportunities presented by this role.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new feature in Alma's EHR system that improves clinical workflows for therapists.
- Conducting market research to identify gaps in the mental health care market and developing targeted campaigns to address those gaps.
- Creating educational materials to help therapists understand and adopt new features in Alma's practice management tools.
ASSUMPTION: The ideal candidate will be able to apply their experience in product marketing to develop and execute strategic projects that drive meaningful results for Alma and its customers.
❓ Key Questions to Ask During Interview
- Can you describe a time when you had to manage multiple projects simultaneously, and how did you prioritize and organize your work?
- How do you approach working with complex data and tools, and can you provide an example of a time when you had to learn a new tool or system quickly?
- Can you describe a time when you had to collaborate with multiple stakeholders to achieve a common goal, and how did you manage conflicts or differing opinions?
- How do you stay up-to-date with industry trends and best practices in product marketing, and can you provide an example of a time when you applied a new trend or best practice to your work?
- Can you describe a time when you had to adapt to a significant change in your work environment, and how did you handle it?
ASSUMPTION: The ideal candidate will be able to ask insightful questions that demonstrate their understanding of the role and their ability to contribute to Alma's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your experience with market research, competitive analysis, and go-to-market strategy development and execution.
- Prepare for your interviews by practicing your communication and presentation skills, and be ready to discuss your approach to data-driven decision-making and your experience with KPIs and analytics.
- If you have relevant portfolio pieces or examples of your work, be prepared to share them during your interviews.
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
