Senior Product Marketing Director

📌 Core Information

🔹 Job Title: Senior Product Marketing Director

🔹 Company: Confluence Technologies

🔹 Location: London, United Kingdom (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Strategic B2B marketing leadership for Confluence's product suite
• Global team management focused on demand generation, product marketing, and sales enablement
• Cross-functional collaboration with Product, Sales, Services, and external agencies
• Marketing program execution, product launches, and strategic campaigns to drive pipeline growth and revenue

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive marketing initiatives that align with business objectives and impact Confluence's success.

📋 Key Responsibilities

✅ Define and execute global marketing strategies for Confluence's product suite

✅ Lead and mentor a global team of marketing professionals

✅ Collaborate with cross-functional teams to ensure marketing initiatives align with business objectives

✅ Oversee marketing program execution, product launches, and strategic campaigns to drive pipeline growth and revenue

✅ Analyze marketing and campaign performance, identify key insights, and make data-informed decisions

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on execution to achieve marketing goals and drive business outcomes.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum 10+ years of experience in B2B marketing, with a proven track record in leading and executing global marketing strategies

Required Skills:

• Extensive hands-on experience in multi-channel demand generation
• In-depth experience in FinTech product marketing, selling into the buy-side Investment Management industry
• Demonstrated success in planning and executing Account-Based Marketing (ABM) strategies
• Strong data-driven analytics capabilities
• Exceptional writing and communication skills

Preferred Skills:

• Experience in the investment management industry
• Fluency in additional languages
• Proven ability to work effectively within cross-functional teams

ASSUMPTION: Given the global nature of this role and the need for industry-specific knowledge, candidates with relevant experience in FinTech and the investment management industry are strongly preferred.

💰 Compensation & Benefits

Salary Range: Industry standard for a Senior Product Marketing Director role in London, considering the experience level and market conditions. The range is estimated to be between £90,000 - £120,000 per annum, with a discretionary bonus program based upon company and personal objectives.

Benefits:

• Generous Time Off packages, including additional half days with each public holiday
• Global Career Development opportunities
• Social Events
• Referral Bonus scheme - Upto $3,000 per successful referral
• Medical, Dental, Vision, FSA, and HSA spending accounts
• Life Insurance and Disability Coverage
• 401(k) Plan with company-match

Working Hours: Full-time, with flexible working options and a hybrid work arrangement (2-3 days in the office per week)

ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in London. The final offer may vary depending on the candidate's location, experience, and other job-related factors such as local market conditions and internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on providing technology solutions to the investment management industry

Company Size: Medium (501-1,000 employees), offering a mix of startup-like agility and established processes

Founded: 1991, with a rich history and extensive experience in the investment management technology space

Company Description:

• Confluence is a global technology solutions provider helping the investment management industry solve complex investment data challenges
• Offers innovative products addressing performance and analytics, risk, data, regulatory, and investor reporting needs
• Services over 400 clients in 40 countries, with locations across Europe, North America, South Africa, Australia, and Asia

Company Specialties:

• Managed Investment Solutions
• Data Management Automation
• Alternative Fund Management
• RegTech
• DataTech

Company Website: www.confluence.com

ASSUMPTION: Confluence's extensive experience and global presence provide a stable and well-established environment for employees, while its focus on innovation and growth offers opportunities for professional development and career advancement.

📊 Role Analysis

Career Level: Senior leadership role, reporting directly to Kathleen Keenan

Reporting Structure: This role leads a global team of marketing professionals, with potential for further team expansion

Work Arrangement: Hybrid, with 2-3 days in the office per week, offering flexibility and a balance between remote work and in-person collaboration

Growth Opportunities:

• Potential to expand and grow the marketing team, providing opportunities for team members to take on more responsibilities
• Possibility to work on strategic projects that impact the company's overall success and visibility
• Chance to develop leadership skills and mentor team members

ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and personal development, as well as the opportunity to make a measurable impact on Confluence's business goals.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Nova Tower One, One Allegheny Square - Suite 800, Pittsburgh, PA 15212-5346, US; 50 Gresham Street, London, EC2V 7AY, GB; 12 Rue Léandre Lacroix, L-1913, Luxembourg, LU

Geographic Context:

• London, UK - a global financial hub with a vibrant tech industry
• Access to a diverse talent pool and international business opportunities
• Confluence's global presence allows for collaboration with teams and clients across multiple time zones

Work Schedule: Full-time, with flexible working options and a hybrid work arrangement (2-3 days in the office per week)

ASSUMPTION: The hybrid work arrangement offers a balance between remote work and in-person collaboration, fostering a flexible and inclusive work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and technical interviews with cross-functional stakeholders
• Final interview with the hiring manager or a panel of senior leaders

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Cross-functional collaboration and communication skills
• Industry knowledge and understanding of Confluence's products and services

Application Tips:

• Highlight relevant experience in B2B marketing, FinTech, and the investment management industry
• Demonstrate a strong understanding of Confluence's products and services, as well as the competitive landscape
• Showcase your ability to lead and mentor teams, as well as your capacity for strategic thinking and execution

ATS Keywords: B2B Marketing, Demand Generation, Product Marketing, Sales Enablement, Account-Based Marketing, Digital Marketing, Social Marketing, Data Analysis, Project Management, Communication, Collaboration, Organizational Skills, Detail-Oriented, Strategic Planning, Market Trends, Client Needs

ASSUMPTION: Confluence's interview process is designed to assess candidates' strategic thinking, leadership, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer Relationship Management (CRM) systems (e.g., Salesforce)
• Project management tools (e.g., Asana, Jira)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the team's preferences, but proficiency in marketing automation, CRM, and data analysis tools is generally expected.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Face reality with honesty, courage, and accountability
• Imagination: Deal creatively with challenges and envision what the world could be
• Discipline: Build good habits into reflexes which become a part of our life
• Service: Committed to the success of others

Work Style:

• Collaborative and team-oriented, with a focus on cross-functional collaboration
• Data-driven and analytical, with a strong emphasis on performance metrics and continuous improvement
• Adaptable and flexible, with the ability to thrive in a dynamic and evolving environment

Self-Assessment Questions:

• Do you have a proven track record of leading and executing global marketing strategies in the B2B space?
• Are you comfortable working in a hybrid environment, balancing remote work and in-person collaboration?
• Do you possess strong data-driven analytics capabilities and a commitment to continuous learning and improvement?

ASSUMPTION: Confluence's values emphasize integrity, imagination, discipline, and service, fostering a culture of collaboration, innovation, and continuous improvement.

⚠️ Potential Challenges

• Managing a global team with diverse time zones and cultural backgrounds
• Balancing strategic planning with day-to-day execution and tactical tasks
• Adapting to a dynamic and evolving work environment, with a focus on continuous improvement and innovation
• Navigating the complex and ever-changing investment management industry landscape

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other Senior Product Marketing Director roles, this position offers a unique blend of strategic leadership, team management, and hands-on execution
• Confluence's focus on the investment management industry provides a specialized context for this role, requiring industry-specific knowledge and expertise
• Career progression in this role may involve expanding the marketing team, taking on additional responsibilities, or transitioning into a more senior leadership position within the organization

ASSUMPTION: This role offers a unique combination of strategic leadership, team management, and hands-on execution, with a focus on driving marketing initiatives that align with business objectives and impact Confluence's success.

📝 Sample Projects

• Developing and executing a global marketing strategy for a new product launch, targeting high-value accounts and driving pipeline growth
• Collaborating with cross-functional teams to create compelling product marketing collateral and campaign assets, including emails, social media content, websites, case studies, and other marketing materials
• Analyzing marketing and campaign performance data to identify key insights, optimize campaign effectiveness, and maximize ROI

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Senior Product Marketing Director role at Confluence.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits into the broader organizational context?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does Confluence support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Confluence foster a culture of collaboration and innovation, and what role does this position play in maintaining that culture?

ASSUMPTION: These questions are designed to provide insight into the team dynamics, company culture, and strategic priorities for this role, helping candidates assess their fit and potential impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, FinTech, and the investment management industry
• Prepare examples of your marketing campaigns, product launches, or other relevant projects that demonstrate your strategic thinking, leadership, and execution skills
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.