Senior Product Marketing – Edge AI_內湖

📌 Core Information

🔹 Job Title: Senior Product Marketing – Edge AI_內湖

🔹 Company: Advantech

🔹 Location: Taiwan

🔹 Job Type: On-site

🔹 Category: 📦 Product Marketing

🔹 Date Posted: April 1, 2025

🔹 Experience Level: Mid to Senior (5-10 years)

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading go-to-market strategies for Edge AI and IIoT solutions.
• Managing global market expansion efforts and supporting partners strategically.
• Working cross-functionally with product, sales, and ecosystem teams.
• Crafting marketing messages aimed at smart manufacturing, transportation, retail, and energy sectors.

ASSUMPTION: This role is assumed to be highly strategic, requiring the candidate to orchestrate complex marketing campaigns and ensure alignment with business objectives.

📋 Key Responsibilities

✅ Develop integrated marketing plans to enhance brand visibility and engage customers in the Edge AI and IIoT sectors.

✅ Craft targeted messaging for key use cases such as smart manufacturing and energy.

✅ Produce and manage marketing materials, including PR, eDMs, brochures, videos, and ads.

✅ Oversee campaigns across digital and physical channels, such as events and webinars.

✅ Conduct market analysis to inform strategic decisions.

✅ Collaborate with partners on joint go-to-market strategies and campaigns.

✅ Create partner enablement tools like sales kits and co-branded content.

✅ Build thought leadership through engaging content on industry trends and challenges.

✅ Engage with analysts, media, and influencers to develop a strong industry presence.

ASSUMPTION: The responsibilities require a candidate who is both creative in developing marketing content and analytical in assessing market trends and campaign results.

🎯 Required Qualifications

Education: Bachelor’s degree in business, marketing, or related field.

Experience: 5+ years in B2B tech/industrial marketing, with AI, Edge, or IIoT experience preferred.

Required Skills:

• Proficiency in creating marketing content and campaigns.
• Strong business acumen and a keen interest in technology.
• Project management skills with experience in regional coordination.
• Bilingual communication in Mandarin and English.
• Proficiency in Microsoft Office.

Preferred Skills:

• Knowledge of Adobe Creative Suite.
• Familiarity with Google Analytics and CRM/marketing tools.

ASSUMPTION: The qualifications emphasize a combination of technical knowledge and communication skills, indicating a need for candidates with both analytical and creative capabilities.

💰 Compensation & Benefits

Salary Range: Not specified, typical industry salaries for similar roles can range considerably based on experience and location.

Benefits:

• Health insurance
• Retirement savings plan
• Professional development opportunities

Working Hours: 40 hours per week, typical office hours with potential occasional overtime for events or deadlines.

ASSUMPTION: The company likely offers a competitive benefits package typical of large technology firms, to attract seasoned professionals.

📌 Applicant Insights

🔍 Company Context

Industry: Industrial Automation, with a focus on innovative solutions and ecosystem integration.

Company Size: 5,001-10,000 employees, offering a large supportive network and potential for internal mobility.

Founded: 1983

Company Description:

• Leader in providing trusted, innovative products and services.
• Comprehensive system integration and customer-centric design services.
• Global logistics support with a focus on smart solutions.

Company Specialties:

• Industrial Automation
• IoT and Edge Intelligence
• Smart City and Industry 4.0 solutions

Company Website: https://www.advantech.com/en

ASSUMPTION: Advantech's established position in automation and embedded computing suggests stability and potential for innovation-driven career growth.

📊 Role Analysis

Career Level: Senior-level, involving leadership of marketing strategies and cross-functional collaboration.

Reporting Structure: Likely reports to Director of Product Marketing or similar senior role.

Work Arrangement: Primarily on-site in Taiwan, facilitating direct collaboration with global teams.

Growth Opportunities:

• Leadership development in product marketing
• Exposure to global market expansion strategies
• Potential for advancement within the company's extensive marketing departments

ASSUMPTION: The role likely allows for significant professional growth, particularly in strategic marketing initiatives.

🌍 Location & Work Environment

Office Type: Corporate office located in Neihu District, known for its business-friendly environment.

Office Location(s): No. 1, Alley 20, Lane 26, Rueiguang Road, Neihu District, Taipei 114, Taiwan

Geographic Context:

• Proximity to a major tech hub within Taipei
• Access to local and international amenities
• Dynamic environment with diverse tech industry presence

Work Schedule: Standard work schedule with opportunities for flexible timing depending on project demands.

ASSUMPTION: The Neihu location might offer networking opportunities given its centrality in the technology district of Taipei.

💼 Interview & Application Insights

Typical Process:

• Initial screening interview
• Technical and aptitude assessments
• Panel interviews with cross-functional team members

Key Assessment Areas:

• Strategic marketing capabilities
• Technical understanding of AI and IIoT
• Project management and execution skills

Application Tips:

• Highlight experience with AI and IIoT technologies.
• Demonstrate past success in integrated marketing campaigns.
• Emphasize bilingual proficiency and cross-cultural collaboration skills.

ATS Keywords: Product Marketing, B2B Marketing, AI, Edge Computing, IIoT, Campaign Management, Market Analysis, Bilingual

ASSUMPTION: Successful applicants will effectively convey their experience with technology-driven marketing strategies and partner collaborations.

🛠️ Tools & Technologies

• Microsoft Office
• Adobe Creative Suite
• Google Analytics
• CRM Tools

ASSUMPTION: Familiarity with these tools is essential for executing high-quality marketing campaigns and analyzing their outcomes effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation and adaptability
• Collaboration and teamwork
• Customer-centric and quality-focused

Work Style:

• Highly collaborative and team-oriented
• Innovation-driven, fast-paced working environment
• Focus on data-driven decision making

Self-Assessment Questions:

• Do I have a passion for technology and B2B marketing?
• Can I thrive in a multi-cultural business environment?
• Am I adept at leading strategic initiatives?

ASSUMPTION: Cultural fit is crucial, with a focus on collaboration and innovation due to the company's diverse and dynamic environment.

⚠️ Potential Challenges

• Managing complex, multi-channel campaigns globally
• Keeping abreast of rapidly evolving AI and IIoT markets
• Balancing local and international market stratExampleegy adaptation
• Synchronizing cross-functional teams across different time zones

ASSUMPTION: Candidates should be prepared to work in a fast-paced environment with high expectations for innovation and coordination.

📈 Similar Roles Comparison

• Roles in similar-sized tech firms with a focus on AI and IoT solutions.
• Positions requiring strong integration of market analysis and digital marketing strategies.
• Jobs emphasizing cross-functional collaboration and global market reach.

ASSUMPTION: Comparable roles will demand a balance of strategic foresight and technical competency, particularly in the realm of innovative tech solutions.

📝 Sample Projects

• Launching a global marketing campaign for an AI product suite.
• Developing partner co-marketing events targeted at industrial automation sectors.
• Creating an integrated digital and physical media strategy for product engagement.

ASSUMPTION: Candidates should have experience with large-scale marketing initiatives and possess the ability to innovate in project execution.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Edge AI and IIoT markets currently?
• How does Advantech support innovation within its product marketing function?
• Can you describe a successful marketing campaign conducted recently?
• What tools and resources are available to facilitate successful project execution?
• How is employee success in this role typically measured?

ASSUMPTION: Inquiring into the company's strategic priorities and available resources can gauge alignment with personal career goals and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a tailored resume highlighting B2B marketing experience.
• Prepare a cover letter detailing relevant project accomplishments.
• Compile a portfolio of marketing materials or campaigns you have led.
• Get ready to discuss past cross-functional collaboration experiences in an interview.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.