📌 Core Information
🔹 Job Title: Senior Product Marketing Lead
🔹 Company: Ridgeline
🔹 Location: Reno, NV / San Ramon, CA / New York, NY
🔹 Job Type: On-site, Full-time
🔹 Category: Software Development, Fintech
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and refining product messaging to communicate Ridgeline’s value to customers
- Leading cross-functional initiatives to enhance product awareness and adoption in the fintech space
- Collaborating closely with Product Management to influence roadmap communications and launch strategies
- Applying cutting-edge tools like ChatGPT to enhance messaging clarity and streamline content creation
ASSUMPTION: This role requires a strategic thinker with a strong background in product marketing and a deep understanding of the investment management industry.
📋 Key Responsibilities
✅ Develop and refine solution and product messaging that clearly communicates Ridgeline’s value to current and prospective customers across segments
✅ Create, manage, and evolve persona-based messaging frameworks to ensure resonance across all go-to-market channels and buyer stages
✅ Support go-to-market enablement by contributing to and maintaining a suite of market-facing materials
✅ Serve as the primary marketing liaison to Product Management and Product Strategy, working closely to shape roadmap communications, inform product strategy with market insights, and support go-to-market planning for new features, SKUs, and platform capabilities
✅ Lead cross-functional initiatives such as campaign planning, content development, and sales enablement to amplify product value
✅ Apply deep understanding of the investment management industry to gather and analyze competitive intelligence, and identify emerging trends to expand Ridgeline’s total addressable market
✅ Partner with Sales, Content, Brand, and Demand Generation to tailor messaging and drive the successful adoption of new features and solutions
✅ Develop and own collateral including buyer guides, pitch decks, one-pagers, case studies, and web content that highlights product differentiation and business value
✅ Track and report the performance of product marketing strategies against key metrics and business goals, optimizing for greater impact
ASSUMPTION: This role involves a high degree of collaboration with various teams and requires strong project management skills to drive initiatives to completion.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or related field
Experience: 5+ years in product marketing roles, ideally in B2B fintech, SaaS, or investment management technology environments
Required Skills:
- Proven ability to build and implement persona frameworks, messaging architectures, and go-to-market strategies
- Strong experience collaborating closely with Product teams to influence roadmap, positioning, and feature prioritization
- Deep understanding of the investment management industry, client workflows, and buyer personas
- Exceptional storytelling, communication, and presentation skills; writing samples may be requested
- Demonstrated project management skills and ability to drive cross-functional initiatives to completion
- Proficiency with tools such as HubSpot, Salesforce, Figma, and Google Analytics
- Willingness to learn about cutting-edge technologies while cultivating expertise in a business domain/problem space
- An aptitude for problem solving and ability to communicate effectively
Preferred Skills:
- Experience in the investment management industry
- Experience at a high-growth B2B software company
- Background in marketing technical or complex products
- Understanding of partner marketing strategies
- Familiarity with brand governance and internal branding programs
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the responsibilities and the industry.
💰 Compensation & Benefits
Salary Range: $165,000 - $192,500 per year
Benefits:
- Unlimited Vacation
- Educational Reimbursements
- Wellness Reimbursements
- $0 Cost Employee Insurance Plans
- Company Stock Plan
Working Hours: 40 hours per week, with flexibility for remote work on occasion
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior product marketing role in the fintech sector. Final compensation amounts are determined by multiple factors, including candidate experience and expertise.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, Fintech
Company Size: 201-500 employees
Founded: 2018
Company Description:
- Ridgeline is the industry cloud platform for investment management
- Founded by visionary entrepreneur Dave Duffield (co-founder of PeopleSoft and Workday)
- Building an AI-powered platform in the public cloud, purpose-built for the investment management industry
Company Specialties:
- Software Development
- AWS
- Investment management
- Fintech
- Software engineering and Business applications
Company Website: ridgelineapps.com
ASSUMPTION: Ridgeline is a fast-growing, people-first company that has been recognized by various organizations for its innovative work environment and industry leadership.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with Product Management and other cross-functional teams
Work Arrangement: On-site, with flexibility for remote work on occasion
Growth Opportunities:
- As Ridgeline continues to grow, there will be opportunities for advancement within the marketing department and the company as a whole
- The company offers a rich benefits package, including unlimited vacation, educational and wellness reimbursements, and $0 cost employee insurance plans
ASSUMPTION: This role offers significant growth potential as Ridgeline continues to expand its platform and customer base.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a focus on employee well-being
Office Location(s): Reno, NV; San Ramon, CA; New York, NY
Geographic Context:
- Reno, NV: A growing tech hub with a high quality of life and easy access to outdoor recreation
- San Ramon, CA: A suburban city in the San Francisco Bay Area with a diverse population and ample job opportunities
- New York, NY: A global financial center with a vibrant culture and numerous professional networking opportunities
Work Schedule: Standard business hours with flexibility for remote work on occasion
ASSUMPTION: Ridgeline's offices are designed to foster collaboration and innovation, with a focus on employee comfort and well-being.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final interview with the hiring manager or a panel of senior leaders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Collaboration and communication skills
- Industry knowledge and understanding of investment management workflows
- Portfolio or writing samples demonstrating exceptional storytelling and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your messaging frameworks and go-to-market strategies to discuss during the interview
- Research Ridgeline's platform and industry position to demonstrate your understanding of the company and its mission
ATS Keywords: Product Marketing, Messaging Frameworks, Go-to-Market Strategies, Investment Management, Cross-Functional Collaboration, Storytelling, Communication, Project Management, HubSpot, Salesforce, Figma, Google Analytics
ASSUMPTION: Ridgeline's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking and collaboration.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Figma
- Google Analytics
- ChatGPT (for messaging enhancement and content creation)
ASSUMPTION: Ridgeline leverages cutting-edge tools to streamline workflows and enhance productivity.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Inclusive
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about transforming complex technology into compelling narratives?
- Do you have a proven track record of driving market adoption through strategic messaging and go-to-market strategies?
ASSUMPTION: Ridgeline values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a passion for driving market adoption.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a fast-paced environment
- Keeping up with the latest trends and technologies in the investment management industry
- Balancing strategic thinking with tactical execution in a growing organization
- Adapting to a remote or hybrid work environment, as needed
ASSUMPTION: These challenges are inherent to a fast-growing, innovative company in the fintech sector and can be mitigated through strong project management skills, continuous learning, and effective communication.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a deep understanding of the investment management industry and its unique workflows
- Ridgeline's focus on AI-powered technology and cutting-edge tools sets it apart from competitors in the fintech space
- This role offers significant growth potential as Ridgeline continues to expand its platform and customer base
ASSUMPTION: This role is unique in its focus on the investment management industry and its emphasis on AI-powered technology and cutting-edge tools.
📝 Sample Projects
- Developing a messaging framework for a new investment management platform feature
- Creating a go-to-market strategy for a new product launch in the investment management industry
- Collaborating with cross-functional teams to develop a suite of market-facing materials for a new investment management solution
ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the role, as well as the need for a deep understanding of the investment management industry.
❓ Key Questions to Ask During Interview
- How does Ridgeline differentiate itself from competitors in the investment management technology space?
- What are the key priorities for this role in the first 90 days?
- How does Ridgeline support the professional development and growth of its employees?
- What are the most challenging aspects of working in a fast-growing, innovative company like Ridgeline?
- How does Ridgeline balance strategic thinking with tactical execution in a dynamic environment?
ASSUMPTION: These questions are designed to assess the company's culture, growth potential, and the strategic priorities for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your messaging frameworks and go-to-market strategies to discuss during the interview
- Research Ridgeline's platform and industry position to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
