📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: UpGuard
🔹 Location: Flexible (Multiple US locations)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: Mid-Senior level (4+ years)
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Driving the evolution and growth of UpGuard's Trust Exchange product
- Conducting market research and competitive analysis
- Defining product positioning and messaging
- Planning and executing product launches
- Collaborating with cross-functional teams to activate campaigns
ASSUMPTION: This role requires a strong understanding of B2B SaaS product marketing and a passion for connecting with customers to understand their pain points.
📋 Key Responsibilities
✅ Conduct market research and competitive analysis to identify market trends, competitive positioning, and opportunities for growth
✅ Be the expert on UpGuard’s products and know why customers love them, turning that insight into differentiated positioning and concise user and buyer personas
✅ Produce compelling value propositions and messaging that differentiate UpGuard’s products in the market and resonate with our target audience
✅ Plan and execute creative launch campaigns for new products and features, working closely with cross-functional teams such as product, sales, and customer success
✅ Build core sales and marketing assets such as pitch decks, product datasheets, and product-related content
✅ Be a subject matter expert for our Sales and broader Marketing team and represent UpGuard at industry events and conferences
ASSUMPTION: This role requires strong communication, collaboration, and project management skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of product marketing experience in B2B SaaS
Required Skills:
- Proven experience in early-stage product marketing and customer discovery
- Strong data-driven decision-making skills
- Excellent communication and collaboration skills
- Ability to work in a fast-paced, dynamic environment
- Familiarity with AI tools and a curiosity to adopt new technologies
Preferred Skills:
- Strong grasp of cybersecurity
- Familiarity with product-led go-to-market motions
- Experience at a growth-stage tech company
ASSUMPTION: While not required, experience in the cybersecurity industry or familiarity with its trends and players would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $160,000 - $172,174 per year (USD)
Benefits:
- Monthly Lifestyle subsidy
- WFH set-up allowance
- $1500 USD annual Learning & Development allowance
- Generous Annual Leave/PTO allowances
- 18 weeks paid Parental Leave
- Personal Leave allowance
- Fully remote working environment
- Top spec hardware
- Generative AI subsidy
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is based on industry standards for similar roles in B2B SaaS companies and takes into account the experience level required for this position.
📌 Applicant Insights
🔍 Company Context
Industry: UpGuard operates in the IT Services and IT Consulting industry, focusing on cybersecurity and third-party risk management.
Company Size: UpGuard is a mid-sized company with 201-500 employees, offering a dynamic and collaborative work environment.
Founded: UpGuard was founded in 2012 and is headquartered in Mountain View, California, with additional offices in Sydney and Hobart.
Company Description:
- UpGuard is a comprehensive cyber risk solution that combines third-party security ratings, vendor questionnaires, and threat intelligence capabilities.
- The company's mission is to protect the world's data by enabling organizations to find, acknowledge, and remediate cyber risk.
- UpGuard's products include Trust Exchange, which focuses on vendor risk management and attack surface management.
Company Specialties:
- IT Management
- Cyber Insurance
- Cyber Resilience
- Cyber Risk
- Vendor Risk Management
- Risk Scoring
- Vulnerability Management
- IT Compliance
- Vendor Risk
- Supply Chain Risk
- Attack Surface Management
- Attack Surface Monitoring
- Vendor Risk Scoring
- Security Risk Ratings
- Vendor Risk Monitoring
- Third-Party Risk Management
- Cyber VRM
- VRM
- Vendor Questionnaires
- and Fourth-Party Risk Management
Company Website: https://www.upguard.com
ASSUMPTION: UpGuard's focus on cybersecurity and third-party risk management makes it an attractive option for candidates interested in the tech industry and its impact on global data protection.
📊 Role Analysis
Career Level: Mid-Senior level (4+ years of experience)
Reporting Structure: This role reports directly to the VP of Marketing and works closely with the Product, Sales, and Customer Success teams.
Work Arrangement: This is a remote position with flexible working hours, allowing for a healthy work-life balance.
Growth Opportunities:
- As UpGuard continues to grow, there will be opportunities for the Senior Product Marketing Manager to take on more responsibilities and advance their career within the company.
- This role offers the chance to work on early-stage products and drive their evolution and growth, providing valuable experience in product marketing.
- The dynamic and collaborative work environment at UpGuard encourages professional development and skill-building.
ASSUMPTION: The growth opportunities in this role are closely tied to UpGuard's continued success and expansion in the cybersecurity market.
🌍 Location & Work Environment
Office Type: UpGuard has physical offices in Mountain View, Sydney, and Hobart, but this role can be performed remotely from any of the listed US locations.
Office Location(s): Mountain View, CA; Sydney, NSW, AU; Hobart, TAS, AU
Geographic Context:
- The listed US locations offer a mix of urban and suburban environments, with varying cost of living and cultural experiences.
- UpGuard's global presence allows for collaboration with team members across different time zones and cultural backgrounds.
- The remote work arrangement provides flexibility and the opportunity to work from various locations within the US.
Work Schedule: Full-time (40 hours/week) with flexible scheduling to accommodate different work preferences and needs.
ASSUMPTION: The remote work arrangement and flexible scheduling offered by UpGuard cater to a diverse range of candidates, prioritizing work-life balance and accessibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the VP of Marketing and other team members
- Background check and reference verification
Key Assessment Areas:
- Product marketing experience and skills
- Data-driven decision-making abilities
- Communication and collaboration skills
- Cultural fit and alignment with UpGuard's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
- Be prepared to discuss your approach to market research, competitive analysis, and product positioning during the interview.
- Demonstrate your ability to work effectively with cross-functional teams and stakeholders.
- Showcase your understanding of the cybersecurity industry and its trends, if applicable.
ATS Keywords: Product Marketing, B2B SaaS, Market Research, Competitive Analysis, Product Positioning, Messaging, Campaign Planning, Sales Enablement, Data-Driven Decision Making, Cybersecurity Knowledge, Product-Led Go-To-Market, Growth-Stage Tech Experience, Customer Discovery, AI Tools Adoption
ASSUMPTION: UpGuard's hiring process is designed to assess candidates' skills, experience, and cultural fit, ensuring a strong match for the Senior Product Marketing Manager role.
🛠️ Tools & Technologies
- Google Analytics
- Hubspot
- Mixpanel
- AI tools (as needed)
ASSUMPTION: The tools and technologies required for this role are standard in the B2B SaaS industry and can be easily adopted by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Resilient
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working with cross-functional teams and stakeholders?
- Do you have a strong customer focus and a passion for understanding their pain points?
- Are you data-driven and able to make relevant inferences to drive decision-making?
- Are you curious about adopting AI tools to enhance your work?
ASSUMPTION: UpGuard's company culture prioritizes innovation, collaboration, and data-driven decision-making, making it an attractive option for candidates who thrive in dynamic and fast-paced environments.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require candidates to adapt quickly and manage multiple priorities.
- Candidates may need to familiarize themselves with the cybersecurity industry and its trends, if they lack prior experience in this area.
- The remote work arrangement may present challenges in terms of communication and collaboration with team members in different time zones.
- Candidates may need to navigate the unique challenges of working in a growth-stage tech company, such as rapid change and uncertainty.
ASSUMPTION: The potential challenges associated with this role can be mitigated by strong communication, adaptability, and a willingness to learn and grow in a dynamic environment.
📈 Similar Roles Comparison
- Compared to other Senior Product Marketing Manager roles in B2B SaaS companies, this role offers a unique opportunity to work on early-stage products and drive their evolution and growth.
- The cybersecurity industry's trends and challenges provide a dynamic and ever-changing landscape for product marketing professionals.
- Career paths in product marketing can vary depending on the company's size, industry, and growth stage. At UpGuard, candidates can expect a growth-stage tech company experience with opportunities for professional development and advancement.
ASSUMPTION: The unique aspects of this role, such as its focus on early-stage products and the dynamic cybersecurity industry, make it an attractive option for candidates seeking a challenging and rewarding product marketing opportunity.
📝 Sample Projects
- Conducting market research and competitive analysis to identify opportunities for growth and differentiation for UpGuard's Trust Exchange product
- Defining product positioning and messaging that resonates with target audiences and sets UpGuard's products apart from competitors
- Planning and executing creative launch campaigns for new products and features, working closely with cross-functional teams to ensure successful rollouts
ASSUMPTION: The sample projects listed above provide a snapshot of the types of initiatives the Senior Product Marketing Manager will be responsible for, showcasing the role's focus on market research, competitive analysis, product positioning, and campaign planning.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap for UpGuard's Trust Exchange product, and how this role will contribute to its evolution and growth?
- How does the Marketing team at UpGuard collaborate with other departments, such as Product, Sales, and Customer Success, to ensure alignment and success in our go-to-market strategies?
- What are the most significant challenges facing the cybersecurity industry today, and how does UpGuard's approach to vendor risk management and attack surface management address these issues?
- What opportunities exist for professional development and growth within the Marketing team at UpGuard, and how does the company support the career advancement of its employees?
- How does UpGuard's remote work arrangement accommodate team members in different time zones, and what tools and practices are in place to facilitate effective communication and collaboration?
ASSUMPTION: The key questions listed above are designed to provide candidates with a comprehensive understanding of the Senior Product Marketing Manager role, UpGuard's company culture, and the cybersecurity industry's trends and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills, emphasizing your ability to work effectively with cross-functional teams and stakeholders.
- Prepare for the interview by researching UpGuard's products, the cybersecurity industry, and the company's unique value proposition.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
