Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Comulate

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing compelling product messaging and positioning
• Empowering the sales team with tools and resources
• Producing high-quality marketing collateral/content
• Collaborating across teams to define and execute go-to-market plans
• Creating novel, audacious bets to win the hearts and minds of the target audience

ASSUMPTION: This role requires a strong blend of creativity, curiosity, and detail-orientation to succeed in a fast-paced, growth-stage environment.

📋 Key Responsibilities

✅ Develop compelling product messaging and positioning that resonates with the target audience

✅ Empower the sales team with tools and resources to effectively communicate product value and close new business

✅ Produce high-quality marketing collateral/content, including sales decks, case studies, whitepapers, and other content to support demand generation efforts

✅ Collaborate across teams to define and execute on repeatable go-to-market plans, ensuring successful product launches and sustained growth

✅ Come up with novel, audacious bets that win the hearts, minds, trust, and attention of the target audience, and foster the foundation for a strong customer community

ASSUMPTION: This role involves a high degree of independence and requires strong project management skills to balance multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience driving successful marketing outcomes for growth-stage B2B SaaS solutions

Required Skills:

• Proven track record of developing and executing successful marketing strategies
• Excellent communication and storytelling skills
• Strong project management skills
• Ability to work independently and thrive in a fast-paced, ambiguous environment
• Familiarity with B2B SaaS marketing best practices

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with the insurance industry
• Proven ability to build and maintain strong relationships with cross-functional teams

ASSUMPTION: Candidates with experience in B2B SaaS marketing and a strong portfolio of successful campaigns will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for mid-level marketing roles in the United States)

Benefits:

• Competitive base salary and generous equity
• Generous medical, dental, and vision benefits
• 401K plan enrollment
• Flexible time-off policy
• Lunch & dinner every day
• Paid parental leave
• Company outings and offsites

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance technology (Insurtech)

Company Size: Small (11-50 employees) - Offers a close-knit team environment with ample opportunities for growth and impact

Founded: 2022 - Comulate is a relatively new company with a strong focus on innovation and growth

Company Description:

• Transforming the insurance back office with AI-driven accounting automation
• Powering dozens of the largest insurance brokers
• Eliminating 90%+ of manual work, creating a radically exciting future for the insurance back office

Company Specialties:

• AI-driven accounting automation
• Insurance back-office transformation
• B2B SaaS marketing

Company Website: www.comulate.com

ASSUMPTION: Comulate's focus on AI and automation positions it as a forward-thinking company with significant growth potential in the insurtech industry.

📊 Role Analysis

Career Level: Mid-Level - This role offers an opportunity to make a significant impact on the company's growth and establish a strong foundation for a marketing career in the insurtech industry

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including Product, Sales, and Customer Success

Work Arrangement: Remote OK - Offers flexibility for candidates who prefer to work remotely or have a hybrid work arrangement

Growth Opportunities:

• Potential to grow into a leadership role as the company expands its marketing team
• Opportunity to gain experience in a fast-growing startup environment
• Chance to work on cutting-edge AI technology and its application in the insurance industry

ASSUMPTION: This role offers excellent growth opportunities for candidates looking to establish a strong foundation in B2B SaaS marketing and gain experience in the insurtech industry.

🌍 Location & Work Environment

Office Type: Remote - Comulate offers a remote work environment with the option to work from home or a co-working space

Office Location(s): United States (Headquarters not specified)

Geographic Context:

• Comulate is a remote-first company, allowing employees to work from anywhere in the United States
• The company is headquartered in the United States, with a strong focus on the domestic insurance market
• Comulate's remote work environment offers flexibility and the opportunity to work with a diverse team of professionals

Work Schedule: Full-time (40 hours per week) with flexible scheduling - Comulate offers a flexible time-off policy, allowing employees to balance their work and personal lives

ASSUMPTION: Comulate's remote work environment offers candidates the opportunity to work from anywhere in the United States, providing flexibility and a diverse team dynamic.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Take-home assignment or case study
• Final interview with the marketing team and other stakeholders

Key Assessment Areas:

• Candidates' ability to develop compelling product messaging and positioning
• Candidates' understanding of B2B SaaS marketing best practices
• Candidates' ability to work independently and thrive in a fast-paced, ambiguous environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led or contributed to
• Demonstrate your understanding of Comulate's mission and the insurance industry during the interview process

ATS Keywords: Product messaging, sales enablement, marketing collateral, go-to-market plans, B2B SaaS marketing, insurance industry, AI-driven accounting automation

ASSUMPTION: Comulate's interview process is designed to assess candidates' marketing expertise, creativity, and ability to thrive in a fast-paced, growth-stage environment.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• Project management tools (e.g., Asana, Trello, Jira)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: Comulate uses industry-standard marketing, project management, and collaboration tools to support its growth and success.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Accountability
• Growth mindset

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Results-driven and data-informed
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in a fast-paced, growth-stage environment?
• Are you comfortable working independently and taking initiative?
• Do you have a strong customer focus and a growth mindset?
• Are you able to collaborate effectively with cross-functional teams?

ASSUMPTION: Comulate values candidates who are innovative, customer-focused, collaborative, and adaptable, with a strong growth mindset and a proven track record of success in B2B SaaS marketing.

⚠️ Potential Challenges

• Working in a fast-paced, growth-stage environment may be challenging for candidates who prefer a more structured or stable work environment
• Comulate's focus on AI and automation may require candidates to learn new tools and technologies
• The remote work environment may present challenges for candidates who prefer an in-person work setting
• Comulate's small team size may result in a high workload and limited resources for some candidates

ASSUMPTION: Comulate's fast-paced, growth-stage environment, focus on AI and automation, and remote work environment may present unique challenges for some candidates.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on product messaging and sales enablement
• Comulate's focus on AI-driven accounting automation sets it apart from other insurtech companies
• This role offers excellent growth opportunities for candidates looking to establish a strong foundation in B2B SaaS marketing and gain experience in the insurtech industry

ASSUMPTION: This role is unique in its focus on product messaging, sales enablement, and AI-driven accounting automation, offering candidates a rare opportunity to work at the intersection of marketing, technology, and the insurance industry.

📝 Sample Projects

• Developing a comprehensive product messaging framework for Comulate's AI-driven accounting automation platform
• Creating a sales enablement toolkit, including battle cards, case studies, and sales presentations, to support Comulate's sales team
• Executing a go-to-market plan for a new product launch, including marketing collateral, event planning, and customer engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that candidates may undertake in this role, highlighting the need for strong marketing expertise, creativity, and project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's go-to-market strategy and how this role fits into that plan?
• How does Comulate support the professional development and growth of its marketing team members?
• Can you provide an example of a successful marketing campaign that the company has executed, and what made it successful?
• How does Comulate measure the success of its marketing efforts, and what key performance indicators (KPIs) does the company track?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: These interview questions are designed to provide candidates with a comprehensive understanding of Comulate's marketing strategy, company culture, and approach to employee development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've led or contributed to
• Demonstrate your understanding of Comulate's mission and the insurance industry during the interview process
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.