📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Ask-AI
🔹 Location: Canada (Remote)
🔹 Job Type: Full-time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: April 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive go-to-market strategies for new and existing solutions.
- Defining target markets and crafting clear value propositions for each audience.
- Collaborating with sales, product, and marketing teams to ensure seamless product launches.
- Conducting in-depth research to understand customer pain points, market trends, and competitive landscapes.
- Overseeing the development of key assets like product datasheets, whitepapers, and blog posts.
ASSUMPTION: This role requires a strong strategic mindset, excellent communication skills, and the ability to thrive in a fast-paced, startup environment.
📋 Key Responsibilities
✅ Develop and execute comprehensive go-to-market strategies for new and existing solutions.
✅ Define target markets and craft clear value propositions for each audience.
✅ Collaborate with sales, product, and marketing teams to ensure seamless product launches.
✅ Conduct in-depth research to understand customer pain points, market trends, and competitive landscapes.
✅ Oversee the development of key assets like product datasheets, whitepapers, and blog posts.
✅ Partner with content teams to create customer stories, use-case libraries, and buyer enablement materials.
✅ Support marketing campaigns with content tailored for multiple channels.
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on content creation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years in product marketing within B2B SaaS, with a track record of success in startups (under 100 people)
Required Skills:
- Proven ability to build, launch, and influence go-to-market strategies for multiple products, personas, and use cases.
- Experience crafting messaging and positioning from scratch that resonates with target audiences.
- Skilled at leading product launches in collaboration with fast-paced product and engineering teams.
- Strong communication skills to manage internal stakeholders, including CEOs and founders.
- Deep understanding of SaaS business dynamics and the ability to prioritize and collaborate effectively across multiple teams.
- Thrives in a startup environment with limited resources and guidance, demonstrating a hustler mentality.
Preferred Skills:
- Experience with enterprise AI or related technologies.
- Fluency in multiple languages.
ASSUMPTION: Candidates with experience in enterprise AI or related technologies may have an advantage, but the core requirements are more focused on product marketing skills and experience.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (Based on industry standards for a Senior Product Marketing Manager role in a similar-sized company and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in comparable companies. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Ask-AI operates in the technology industry, specifically focusing on enterprise AI solutions for customer-facing teams.
Company Size: Ask-AI has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and impact.
Founded: Ask-AI was founded by Alon Talmor, a PhD in AI/NLP and former Chief Data Scientist at Salesforce. The company has offices in Toronto and Tel Aviv and has experienced significant growth since its founding.
Company Description:
- Ask-AI is an Enterprise AI platform designed to transform how organizations equip their employees and serve their customers.
- The platform connects various knowledge sources and enables companies to build use cases using generative AI, such as employee assistants, customer self-service, voice of customer analysis, account analysis, knowledge bases, and AI apps.
- By leveraging Ask-AI, enterprise teams can set a foundational AI strategy that satisfies use cases across multiple departments, avoids tool sprawl, and helps consolidate their tech stack.
Company Specialties:
- Enterprise AI
- Customer Support
- Enterprise CX
- Customer Success
- Knowledge Management
- Enterprise Search
- Sales Enablement
- Sales Operations
- AI for Customer-Facing Teams
Company Website: www.ask-ai.com
ASSUMPTION: Ask-AI's focus on enterprise AI and customer-facing teams positions it well for growth in the tech industry.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the CEO or another executive team member.
Reporting Structure: The Senior Product Marketing Manager will work closely with the leadership team, including the CEO, and collaborate with various departments such as sales, product, and marketing.
Work Arrangement: This role is remote-friendly, with flexible work hours and the option to work from home.
Growth Opportunities:
- As the founding PMM, this role offers the opportunity to shape the company's go-to-market strategy and make a significant impact on its growth.
- With the company's rapid growth, there may be opportunities for career advancement as the team expands.
ASSUMPTION: The growth opportunities in this role are tied to the company's success and the candidate's ability to drive impact in their position.
🌍 Location & Work Environment
Office Type: Ask-AI has offices in Toronto and Tel Aviv, but this role is remote-friendly, allowing for flexible work arrangements.
Office Location(s): Toronto, Ontario, Canada, and Tel Aviv, Israel
Geographic Context:
- Toronto, Ontario, Canada: Known for its vibrant tech industry, diverse culture, and high quality of life.
- Tel Aviv, Israel: A global tech hub with a strong focus on innovation and entrepreneurship.
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: The remote-friendly work environment allows for greater flexibility and work-life balance, while still offering the opportunity to collaborate with a global team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the CEO or another executive team member
- Case study or project presentation
- Final interview with the leadership team
Key Assessment Areas:
- Strategic thinking and go-to-market strategy development
- Communication and presentation skills
- Market research and analysis skills
- Cultural fit and alignment with Ask-AI's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively.
- Be ready to discuss your understanding of Ask-AI's platform and its unique value proposition.
ATS Keywords: Product Marketing, B2B SaaS, Go-to-Market Strategy, Messaging, Positioning, Customer Research, Market Research, Competitive Analysis, Content Creation, Collaboration, Communication, Storytelling, Strategic Discussions, SaaS Dynamics, Startup Environment, Product Launches
ASSUMPTION: Ask-AI's interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit, with a focus on their ability to drive impact in the role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- AI and machine learning platforms (e.g., TensorFlow, PyTorch)
ASSUMPTION: The required tools and technologies for this role are standard for product marketing professionals in the B2B SaaS industry.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing continuous learning and improvement
- Collaboration: Working together to achieve common goals
- Customer-centric: Focusing on the needs and success of our customers
Work Style:
- Fast-paced and dynamic: Ask-AI operates in a rapidly changing environment, requiring employees to be adaptable and responsive.
- Cross-functional: The role involves collaborating with various departments, such as sales, product, and marketing.
- Hustler mentality: Ask-AI values employees who are proactive, resourceful, and driven to succeed.
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and innovations in enterprise AI and customer-facing technologies?
- Can you provide an example of a time when you had to collaborate with multiple departments to launch a successful product or campaign?
- How do you approach prioritizing and managing your workload in a fast-paced, startup environment?
ASSUMPTION: Ask-AI's company culture values innovation, collaboration, and a customer-centric approach, with an emphasis on adaptability and a hustler mentality.
⚠️ Potential Challenges
- Balancing strategic thinking with hands-on content creation in a fast-paced, startup environment.
- Keeping up with the latest trends and innovations in enterprise AI and customer-facing technologies.
- Managing multiple stakeholders and priorities across various departments.
- Ensuring consistent and compelling messaging across multiple channels and audiences.
ASSUMPTION: The potential challenges in this role are tied to the fast-paced, startup environment and the need to balance strategic thinking with hands-on content creation.
📈 Similar Roles Comparison
- Compared to other Senior Product Marketing Manager roles, this position offers the opportunity to shape the company's go-to-market strategy as the founding PMM.
- In the enterprise AI industry, this role focuses on customer-facing technologies, which may differ from other enterprise AI roles focused on internal or back-end systems.
- Career-wise, this role can lead to opportunities for growth and advancement as the company expands and the team develops.
ASSUMPTION: This role offers unique opportunities for growth and impact compared to similar roles in the industry, particularly due to its focus on customer-facing technologies and the chance to shape the company's go-to-market strategy.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new enterprise AI solution focused on customer self-service.
- Conducting market research to understand the competitive landscape and identify opportunities for differentiation in the enterprise AI space.
- Creating a comprehensive product datasheet and supporting content for a new AI-powered customer support platform.
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute go-to-market strategies, conduct market research, and create compelling content for enterprise AI solutions.
❓ Key Questions to Ask During Interview
- How does Ask-AI plan to differentiate its enterprise AI platform in the market, and how can this role contribute to that strategy?
- Can you describe the team structure and dynamics, and how this role will collaborate with other departments?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Ask-AI support the professional development and growth of its employees, particularly in a remote work environment?
- What are the most significant challenges facing Ask-AI in the next year, and how can this role help address them?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to contribute to Ask-AI's growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements, with a focus on go-to-market strategies, messaging, and content creation.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively.
- Be ready to discuss your understanding of Ask-AI's platform and its unique value proposition.
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
