📌 Core Information
🔹 Job Title: Senior Product Marketing Manager (15-Month Contract)
🔹 Company: Jobber
🔹 Location: Remote in Canada
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: 2025-05-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market strategy for Jobber's Marketing Suite
- Leading market research and customer insights to inform product positioning
- Collaborating cross-functionally with Product, Sales, and Lifecycle Strategy teams
- Evolving and scaling a clear, compelling value proposition and messaging framework
ASSUMPTION: This role requires a strategic mindset, strong interpersonal skills, and experience in B2B SaaS marketing to drive product adoption and revenue.
📋 Key Responsibilities
✅ Drive go-to-market success by owning GTM strategy and execution for the Marketing Suite, including launches, campaigns, and pricing & packaging recommendations
✅ Collaborate with Product, Sales, Lifecycle Strategy teams to align plans and deliver integrated campaigns
✅ Design and run marketing programs that drive adoption, usage, and expansion across customer segments
✅ Lead customer and market research to uncover insights that inform positioning, product development, and differentiation
✅ Champion the voice of the customer across the organization, turning insights into compelling, actionable narratives
✅ Evolve and scale a clear, compelling value proposition and messaging framework for the product
✅ Ensure consistent narrative execution across channels—web, in-app, email, and customer-facing content
✅ Define success metrics and track campaign and product performance through dashboards, insights, and experimentation
✅ Share learnings cross-functionally and iterate based on results
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong interpersonal skills to build trusted relationships with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record in B2B SaaS Marketing, including years in Product Marketing with a focus on driving product adoption and revenue
Required Skills:
- Strategic mindset with analytical skills to turn data into insights
- Strong interpersonal and collaboration skills
- Experience influencing senior leadership and facilitating alignment on high-stakes initiatives
- Bias for action and relentless focus on customer impact
Preferred Skills:
- Experience marketing to SMB audiences
ASSUMPTION: Given the role's focus on driving product adoption and revenue, candidates with a proven track record in B2B SaaS marketing are strongly preferred.
💰 Compensation & Benefits
Salary Range: $121,000 - $163,600 USD per year (minimum, midpoint, maximum)
Benefits:
- Equity rewards
- Annual stipends for health and wellness
- Retirement savings matching
- Extended health package with fully paid premiums for body and mind
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is inclusive of the minimum, midpoint, and maximum compensation for this role, reflecting the potential for growth and long-term impact.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on job tracking and customer management software for home service businesses
Company Size: Medium-sized (501-1,000 employees), offering a unique opportunity to build, grow, and leave an impact on a $400-billion industry
Founded: 2011, with a mission to transform the way service is delivered by connecting small businesses with technology
Company Description:
- Jobber is an award-winning software for small home service businesses
- It keeps track of everything in one place and automates day-to-day operations
- Used by 300,000 home service pros to serve over 27 million properties in more than 60 countries
Company Specialties:
- Cloud-based business management software
- Field service business management
- Mobile solutions
- SaaS, CRM, invoicing & billing, scheduling, and routing
Company Website: http://www.jobber.com
ASSUMPTION: Jobber's focus on small home service businesses presents unique marketing challenges and opportunities, requiring a deep understanding of this customer segment.
📊 Role Analysis
Career Level: Mid-level to senior, with the potential for growth and impact on the company's success
Reporting Structure: Reports to the Senior Director, Product Marketing, with visibility across Product, Sales, Strategy, and Growth teams
Work Arrangement: Remote OK, with the choice to work in either the Edmonton or Toronto offices or remotely anywhere within Canada
Growth Opportunities:
- Potential to shape strategic initiatives that drive the broader product marketing discipline
- Opportunities to collaborate with and learn from various teams across the organization
- Career development through Jobber's dedicated talent development program
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (remote and in-office options available)
Office Location(s): Edmonton, Alberta, Canada; Toronto, Ontario, Canada
Geographic Context:
- Edmonton: A vibrant city in Alberta, Canada, with a growing tech industry and a cost of living lower than major urban centers
- Toronto: A multicultural metropolis in Ontario, Canada, known for its diverse economy and vibrant arts scene
- Remote: Offers flexibility and the ability to work from anywhere within Canada
Work Schedule: Full-time (40 hours/week) with flexible scheduling, including health days, parental leave top-ups, and time off for personal and professional development
ASSUMPTION: Jobber's flexible work arrangement and remote-friendly culture cater to a diverse range of employee preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional stakeholders
- Final interview with the senior leadership team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Customer-centric mindset and ability to champion the voice of the customer
- Data-driven decision-making and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss specific examples of your go-to-market strategy, market research, and customer insights experience
- Demonstrate your ability to work effectively in a remote or hybrid work environment
ATS Keywords: B2B SaaS Marketing, Product Marketing, Go-to-Market Planning, Market Research, Customer Insights, Cross-Functional Collaboration, Strategic Mindset, Analytical Skills, Interpersonal Skills, Customer Impact, Voice of the Customer, Messaging Framework, Campaign Performance, Data Insights
ASSUMPTION: Jobber's hiring process is designed to assess candidates' strategic thinking, cross-functional collaboration, and customer-centric mindset, with a focus on real-world examples and problem-solving scenarios.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required for this role may vary, but strong proficiency in marketing automation, CRM, and data analysis tools is essential.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Put customers first in all decisions and actions
- Transparency: Foster open and honest communication across the organization
- Collaboration: Work together to achieve common goals and drive success
- Innovation: Embrace continuous learning and improvement to stay ahead of the curve
Work Style:
- Remote-friendly and flexible work arrangements
- Data-driven decision-making and continuous learning
- Cross-functional collaboration and open communication
- Focus on customer impact and driving business results
Self-Assessment Questions:
- Do you thrive in a remote or hybrid work environment, and how do you maintain productivity and engagement?
- How do you balance customer-centricity with data-driven decision-making, and can you provide an example?
- Can you describe a time when you successfully collaborated with cross-functional teams to drive business results?
ASSUMPTION: Jobber's culture values transparency, collaboration, and customer-centricity, seeking candidates who align with these principles and can thrive in a remote-friendly work environment.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
- Balancing strategic thinking with tactical execution to drive results
- Adapting to a remote or hybrid work environment, with potential challenges in building and maintaining relationships with cross-functional teams
- Navigating the unique needs and preferences of small home service businesses
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and customer-centric mindset to overcome.
📈 Similar Roles Comparison
- Unlike traditional B2B marketing roles, this position requires a deep understanding of small home service businesses and their unique needs
- Jobber's focus on small businesses presents unique marketing challenges and opportunities, requiring a customer-centric and innovative approach
- Career progression in this role may involve transitioning into a full-time position or taking on additional responsibilities within the product marketing team
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional B2B marketing positions, requiring a tailored approach to career progression and development.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new feature or product within the Marketing Suite
- Conducting market research to identify gaps in the current product offering and developing recommendations to address them
- Collaborating with cross-functional teams to create compelling customer-facing content that drives adoption and usage
ASSUMPTION: These sample projects illustrate the strategic, customer-centric, and cross-functional nature of the role, requiring a well-rounded skill set and a deep understanding of Jobber's products and customers.
❓ Key Questions to Ask During Interview
- Can you describe the current go-to-market strategy for the Marketing Suite, and how does this role fit into that plan?
- How does Jobber support the growth and development of its product marketing team members?
- What are the biggest challenges facing the Marketing Suite, and how can this role help address them?
- How does Jobber measure the success of its go-to-market strategies, and what metrics are most important for this role?
- What is the company's long-term vision for the Marketing Suite, and how does this role contribute to that vision?
ASSUMPTION: These questions are designed to assess the company's strategic direction, team dynamics, and the potential impact of the role on the organization's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Jobber's careers page
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your go-to-market strategy, market research, and customer insights experience
- Research Jobber's products, customers, and company culture to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
