Senior Product Marketing Manager (1698)

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager (1698)

🔹 Company: CoreSite

🔹 Location: Denver, Colorado, United States

🔹 Job Type: Hybrid

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (up to 2 days per week on-site)

🚀 Job Overview

Key aspects of this role include:

• Developing clear, compelling, and effective sales and partner enablement training materials
• Establishing and maintaining a competitive intelligence program
• Driving cross-functional alignment between Marketing and Sales teams
• Directing and leading important business-critical initiatives and product launches
• Defining, designing, building, and scaling repeatable marketing and sales playbooks

ASSUMPTION: This role requires a strong understanding of cloud, network, and/or colocation solutions, as well as excellent interpersonal, verbal, and written communication skills. The role also demands a data-driven mindset, with the ability to leverage data analytics and insights to shape strategies and consistently exceed key marketing metrics.

📋 Key Responsibilities

✅ Serve as the product expert, collaborating closely with Product, Engineering, Sales, and broader Marketing teams to ensure alignment and consistency in messaging and strategies

✅ Develop clear, compelling, and effective sales and partner enablement training materials

✅ Establish and maintain a competitive intelligence program

✅ Drive cross-functional alignment between Marketing and Sales teams

✅ Direct and lead important business-critical initiatives responsible for increasing annual product revenue

✅ Direct and lead cross-functional product launches, from inception to execution

✅ Define, design, build, and scale repeatable marketing and sales playbooks

✅ Lead customer and prospect segmentation initiatives

✅ Partner closely with demand generation teams to develop and execute highly targeted, compelling marketing campaigns

✅ Create a structured competitive reporting framework to deliver regular insights and strategic readouts to Marketing department leaders and key stakeholders

ASSUMPTION: This role requires a strong grasp of both customer needs and technical capabilities to effectively collaborate across functions, as well as the ability to operate with a high level of autonomy.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 10 years of product or solution marketing experience, preferably within the technology, cloud, networking, or data center industries

Required Skills:

• Strong understanding of cloud, network, and/or colocation solutions
• Excellent interpersonal, verbal, and written communication skills
• Data-driven mindset with the ability to leverage data analytics and insights
• Excellent organizational, analytical, and quantitative skills
• Skilled at building strong cross-functional relationships
• Highly collaborative and execution-oriented
• Confident public speaker
• Adaptable and proactive

Preferred Skills:

• Salesforce and HubSpot experience
• Experience developing product positioning, messaging, and technical content

ASSUMPTION: Candidates should have a proven track record of driving go-to-market strategies and accelerating product adoption in a dynamic, fast-paced environment.

💰 Compensation & Benefits

Salary Range: $140,000 - $158,000 annually, as well as performance-based commission and equity

Benefits:

• Medical, dental, and vision insurance
• Telemedicine
• Healthcare and dependent care flexible spending account (FSA) plans
• Health saving account (HSA) plans
• Life, AD&D, short-term disability, and long-term disability insurance
• Voluntary coverage benefits
• 401(k) savings plan with a 5% company match
• Discretionary annual bonus and equity incentive plan
• Employee stock purchase plan (ESPP) with a 15% discount
• Paid time off (PTO), company holidays, and additional floating holidays
• Wellness Reimbursement Program
• Technology Stipend
• Educational Reimbursement Program
• Charitable Donation Matches
• Financial Management Tools
• Pet Insurance
• Family Planning Benefits
• Employee Assistance Program
• Counseling Programs
• Referral Bonus
• Discounts
• LinkedIn Learning Membership

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: CoreSite operates in the IT Services and IT Consulting industry, providing hybrid IT solutions that empower enterprises, cloud, network, and IT service providers to monetize and future-proof their digital business.

Company Size: CoreSite has 201-500 employees, which means it is a mid-sized company. This size allows for a more agile and collaborative work environment while still offering the resources and stability of a larger organization.

Founded: CoreSite was founded in 2001 and has since grown to become a leading provider of hybrid IT solutions, with a focus on data centers, colocation, interconnection, and hybrid cloud services.

Company Description:

• CoreSite provides highly interconnected data center campuses that offer a native digital supply chain featuring direct cloud onramps
• The company empowers its customers to build customized hybrid IT infrastructure and accelerate digital transformation
• CoreSite's team of technical experts partners with customers to optimize operations, elevate customer experience, dynamically scale, and leverage data to gain competitive edge

Company Specialties:

• Hybrid IT
• Data Centers
• Colocation
• Interconnection
• Hybrid Cloud
• Multi-Cloud
• Cloud Networking
• Cross Connect
• Blended IP
• The Open Cloud Exchange
• Hyperscale
• Wholesale Colocation
• Retail Colocation
• Colocation Cabinet
• Colocation Rack Space
• Colocation Cage
li>Colocation Private Suite
• Internet Exchanges
• Peering
• IP Transit
• Dedicated Internet
• Dark Fiber

Company Website: CoreSite.com

ASSUMPTION: CoreSite's focus on hybrid IT solutions and data center services positions it as a strategic partner for enterprises looking to optimize their IT infrastructure and accelerate digital transformation.

📊 Role Analysis

Career Level: This role is at the senior level, indicating significant experience and expertise in product marketing within the technology industry.

Reporting Structure: The Senior Product Marketing Manager reports directly to the Vice President of Marketing and works closely with various teams, including Product, Engineering, Sales, and broader Marketing teams.

Work Arrangement: This role is hybrid, with up to two days per week on-site. This arrangement offers flexibility and a balance between remote work and in-office collaboration.

Growth Opportunities:

• As CoreSite continues to grow and expand its offerings, there may be opportunities for the Senior Product Marketing Manager to take on additional responsibilities or move into a leadership role
• The company's focus on innovation and continuous improvement creates an environment where employees can develop new skills and advance their careers
• The Senior Product Marketing Manager's close collaboration with various teams provides ample opportunities to build professional networks and gain exposure to different aspects of the business

ASSUMPTION: The Senior Product Marketing Manager's role is critical to CoreSite's success, and the company is likely to invest in the growth and development of its product marketing function.

🌍 Location & Work Environment

Office Type: CoreSite's headquarters is located in Denver, Colorado, with additional offices in various cities across the United States. The Denver office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 1001 17th Street, Suite 500, Denver, CO 80265, US

Geographic Context:

• Denver is the capital and most populous city of Colorado, with a population of approximately 715,522 as of the 2020 census
• The city is known for its vibrant arts and culture scene, as well as its proximity to the Rocky Mountains, offering ample opportunities for outdoor recreation
• Denver has a semi-arid climate, with four distinct seasons, including mild winters and warm, sunny summers

Work Schedule: The work schedule for this role is full-time, with regular on-site presence of up to two days per week. The hybrid work arrangement offers flexibility and a balance between remote work and in-office collaboration.

ASSUMPTION: The Senior Product Marketing Manager's role requires regular on-site presence to effectively collaborate with various teams and ensure alignment in messaging and strategies. However, the hybrid work arrangement also allows for flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and technical assessments
• Final round interviews with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Product marketing expertise and industry knowledge
• Communication and presentation skills
• Data-driven mindset and analytical skills
• Collaboration and cross-functional teamwork
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Demonstrate your understanding of CoreSite's products and services, as well as the industry trends and challenges
• Prepare for behavioral and technical assessments by researching common product marketing scenarios and developing thoughtful responses
• Showcase your ability to think critically and strategically about product marketing initiatives and their impact on business outcomes
• Be prepared to discuss your experience with competitive intelligence, sales enablement, and product launches

ATS Keywords: Product Marketing, Sales Enablement, Competitive Intelligence, Cloud Solutions, Networking Solutions, Colocation Solutions, Marketing Campaigns, Technical Content Development, Data Analysis, Product Launch, Go-To-Market Strategy

ASSUMPTION: CoreSite's hiring process is designed to assess candidates' technical skills, industry knowledge, and cultural fit. The company values candidates who are passionate about product marketing, data-driven, and collaborative.

🛠️ Tools & Technologies

• Salesforce
• HubSpot
• Marketing automation and customer relationship management tools
• Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
• Presentation software (e.g., PowerPoint, Google Slides)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The Senior Product Marketing Manager should be proficient in using various marketing automation, customer relationship management, data analysis, and project management tools to effectively collaborate with cross-functional teams and drive marketing initiatives.

👔 Cultural Fit Considerations

Company Values:

• Committed to Excellence
• Build Connections
• Own It
• Do the Right Thing
• Have Fun
• Win as a Team

Work Style:

• Collaborative and team-focused
• Data-driven and results-oriented
• Adaptable and proactive
• Strategic and innovative
• Strong communicator and presenter

Self-Assessment Questions:

• Do you align with CoreSite's company values, particularly 'Committed to Excellence' and 'Win as a Team'?
• Are you comfortable working in a hybrid environment, with regular on-site presence?
• Do you thrive in a dynamic, fast-paced work environment, where priorities and projects may shift frequently?
• Are you able to effectively collaborate with cross-functional teams and stakeholders, often with competing priorities?
• Do you have a proven track record of driving go-to-market strategies and accelerating product adoption?

ASSUMPTION: CoreSite values candidates who are passionate about product marketing, data-driven, collaborative, and adaptable. The company's culture emphasizes excellence, teamwork, and a commitment to doing the right thing.

⚠️ Potential Challenges

• The Senior Product Marketing Manager's role requires a strong understanding of complex technical concepts and the ability to translate them into customer-facing value
• The role demands excellent communication and presentation skills, as well as the ability to collaborate effectively with various teams
• The hybrid work arrangement may present challenges in maintaining consistent communication and alignment with on-site colleagues
• The dynamic nature of the role may require the Senior Product Marketing Manager to adapt to changing priorities and projects
• The competitive intelligence aspect of the role may involve managing sensitive information and navigating complex market dynamics

ASSUMPTION: The Senior Product Marketing Manager's role is challenging and demanding, requiring a strong skill set, deep industry knowledge, and the ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Compared to other senior product marketing roles, this position offers a unique blend of strategic, tactical, and cross-functional responsibilities
• The role's focus on competitive intelligence, sales enablement, and product launches sets it apart from more traditional product marketing positions
• CoreSite's mid-sized company structure offers a more agile and collaborative work environment than larger enterprises, while still providing the resources and stability of a well-established organization
• The hybrid work arrangement offers flexibility and a better work-life balance compared to fully on-site roles, while still promoting in-office collaboration and alignment

ASSUMPTION: The Senior Product Marketing Manager's role at CoreSite is distinct from other similar positions, offering a unique combination of responsibilities, work arrangement, and company culture.

📝 Sample Projects

• Developing a comprehensive sales enablement training program for a new product launch, including battlecards, demos, presentations, and frequently asked questions
• Conducting a competitive landscape analysis and creating a competitive battlecard to inform product positioning and messaging
• Leading a cross-functional team to develop and execute a go-to-market strategy for a new product, including market research, customer segmentation, and targeted marketing campaigns
• Creating a structured competitive reporting framework to deliver regular insights and strategic readouts to Marketing department leaders and key stakeholders

ASSUMPTION: The Senior Product Marketing Manager's role involves a wide range of projects, from strategic planning and execution to tactical implementation and optimization. The role requires a strong skill set, deep industry knowledge, and the ability to adapt to changing priorities and projects.

❓ Key Questions to Ask During Interview

• Can you describe the current product marketing team structure and how this role fits within it?
• How does CoreSite support the professional development and growth of its product marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does CoreSite measure the success of its product marketing initiatives, and how is performance tracked and evaluated?
• What are the most significant challenges facing the product marketing team currently, and how can this role help address them?
• How does CoreSite collaborate with its customers to gather feedback and inform product marketing strategies?
• What are the key aspects of CoreSite's company culture that make it a unique place to work?
• How does CoreSite support work-life balance for its employees, particularly those in hybrid or remote roles?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and your commitment to understanding CoreSite's business and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare for behavioral and technical assessments by researching common product marketing scenarios and developing thoughtful responses
• Showcase your ability to think critically and strategically about product marketing initiatives and their impact on business outcomes
• Be prepared to discuss your experience with competitive intelligence, sales enablement, and product launches
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.