Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Go1 Australia

🔹 Location: Australia

🔹 Job Type: Hybrid

🔹 Category: E-Learning Providers

🔹 Date Posted: 2025-06-02

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading product and content launches from strategic planning through to optimization
• Developing differentiated messaging and positioning grounded in customer research and market insight
• Translating product thinking into customer value and bridging the gap between what we build and how we communicate it
• Partnering with Sales and Customer Success to craft enablement materials that boost adoption, retention, and confidence
• Becoming a subject matter expert in both Go1’s offerings and the HR & L&D landscape
• Leading customer insight programs that inform roadmap decisions and bring the voice of the learner to life

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and customer-centric mindset. It's ideal for someone who thrives in ambiguity and enjoys driving meaningful outcomes across multiple teams.

📋 Key Responsibilities

✅ Lead product and content launches from strategic planning through to optimization

✅ Own the development of differentiated messaging and positioning, grounded in customer research and market insight

✅ Translate product thinking into customer value and bridge the gap between what we build and how we communicate it

✅ Partner with Sales and Customer Success to craft enablement materials that boost adoption, retention, and confidence

✅ Become a subject matter expert in both Go1’s offerings and the HR & L&D landscape

✅ Lead customer insight programs that inform roadmap decisions and bring the voice of the learner to life

ASSUMPTION: This role involves a mix of strategic planning, customer research, cross-functional collaboration, and execution. It requires strong communication, project management, and analytical skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Ideally, 7+ years of experience in strategy consulting, marketing, product, or operations, with at least 3+ years in product marketing or product management

Required Skills:

• Proven experience in product marketing or a related field
• Strong customer research and market analysis skills
• Excellent communication and presentation skills
• Ability to connect product features to business outcomes
• Experience working with cross-functional teams, especially Sales, Product, and Content
• Comfortable with change, challenge, and the opportunity to make a mark

Preferred Skills:

• Experience in the HR & L&D or eLearning industry
• Fluency in additional languages

ASSUMPTION: While a degree in marketing or a related field is preferred, equivalent experience in strategy consulting, marketing, product, or operations will also be considered. Fluency in additional languages is a plus but not required.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Product Marketing Manager role in Australia, the estimated salary range is AUD 150,000 - 180,000 per annum. This range is inclusive of base salary, annual bonus, and commission plan.

Benefits:

• Employee Stock Option Plan
• Public Holiday Swap
• Flexible Working (Hybrid or Remote)
• Wellbeing & Learning Days (5 additional paid leave days per year)
• Learning Budget ($500 USD per financial year, plus access to additional Career Growth Budget)
• WFH/Transport Budget (Monthly allowance for internet/phone expenses or public transport)
• Home Office Setup Budget (One-off allowance for desk, chair, and/or monitor)
• Parental Leave (Minimum of 18 weeks paid parental leave for primary carers + 6 weeks paid parental leave for secondary carers)
• Wellbeing Support (Access to counselling and wellbeing app via Nilo Health)

Working Hours: Full-time (40 hours per week), with flexible working arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may be updated based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Go1 is a content aggregator for people-first L&D leaders, providing learning content from more than 250 providers under a single subscription. Their solution makes essential skill development and compliance training easier for L&D professionals.

Company Size: Go1 Australia has 501-1,000 employees globally, with offices in multiple locations including Brisbane, Paris, San Francisco, London, Ho Chi Minh City, Kuala Lumpur, and Melbourne.

Founded: Go1 was founded in 2015 and has since grown to become a leading provider of learning content aggregation services.

Company Description:

• Go1 is the content aggregator for people-first L&D leaders, making essential skill development and compliance training the easiest part of an L&D professional's job.
• Their solution offers learning content from more than 250 providers under a single subscription, allowing L&D teams to spend more time developing people and less time searching for content.
• Go1 is committed to helping L&D leaders unlock positive potential through a love of learning.

Company Specialties:

• Training
• eLearning
• Compliance
• Content Aggregator
• Online Learning
• Employee Training

Company Website: https://www.go1.com

ASSUMPTION: Go1's focus on providing a single, aggregated solution for learning content makes it an attractive option for L&D professionals looking to streamline their workflows and improve the learning experience for their employees.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of strategic thinking, cross-functional collaboration, and customer-centric mindset.

Reporting Structure: The Senior Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Product, Sales, and Customer Success.

Work Arrangement: This role is offered on a hybrid basis, with employees expected to work from the office a few days a week and remotely for the remainder of the time.

Growth Opportunities:

• As Go1 continues to grow and expand its offerings, there will be opportunities for the Senior Product Marketing Manager to take on additional responsibilities and advance their career within the organization.
• The company's focus on employee development and growth means that there are ample opportunities for learning and professional development.
• With a strong emphasis on internal promotions, there is a clear path for career progression within Go1.

ASSUMPTION: The Senior Product Marketing Manager role offers significant growth opportunities, both in terms of career advancement and professional development. The company's focus on employee growth and internal promotions makes it an attractive option for candidates looking to build a long-term career in product marketing.

🌍 Location & Work Environment

Office Type: Go1's offices are modern, collaborative workspaces designed to foster creativity and innovation.

Office Location(s): Go1 has offices in multiple locations, including Brisbane, Paris, San Francisco, London, Ho Chi Minh City, Kuala Lumpur, and Melbourne.

Geographic Context:

• Australia: Go1's headquarters are located in Brisbane, Queensland, with additional offices in Melbourne and Sydney. The country offers a high quality of life, with a strong economy and a thriving tech industry.
• International: Go1 has offices in multiple countries, including France, the United States, the United Kingdom, Vietnam, and Malaysia. This global presence allows for a diverse and inclusive work environment.

Work Schedule: The hybrid work arrangement allows for a flexible work schedule, with employees expected to work from the office a few days a week and remotely for the remainder of the time. The core hours for the office are 9:00 AM to 5:00 PM, with flexibility for employees to start and end their day earlier or later as needed.

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while still having the opportunity to collaborate and connect with their colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• The application process typically involves submitting a resume and cover letter through the Go1 careers page.
• Candidates who are a strong fit for the role will be invited to participate in a phone or video screen with a member of the HR team.
• Shortlisted candidates will then be invited to an on-site or virtual interview with the hiring manager and a panel of stakeholders.
• Finally, the most promising candidates will be asked to complete a case study or project as part of the final round of the interview process.

Key Assessment Areas:

• Customer-centric mindset and ability to conduct customer research and analysis
• Strategic thinking and ability to develop differentiated messaging and positioning
• Cross-functional collaboration and ability to work effectively with Sales, Product, and Content teams
• Communication and presentation skills, both written and verbal
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using specific examples and quantifiable achievements where possible.
• Demonstrate your understanding of Go1's business and the HR & L&D industry by conducting your own research and incorporating your findings into your application materials.
• Prepare for the interview by practicing common interview questions and thinking through how your experiences and skills align with the requirements of the role.
• Follow up with the hiring manager or HR contact after your interview to express your interest in the role and reiterate your qualifications.

ATS Keywords: Product Marketing, Customer Research, Market Analysis, Strategic Planning, Cross-Functional Collaboration, Sales Enablement, Customer Insight Programs, HR & L&D Industry, E-Learning Providers

ASSUMPTION: The application process for this role is designed to assess the candidate's strategic thinking, customer-centric mindset, and ability to work effectively with cross-functional teams. Candidates who are able to demonstrate their understanding of Go1's business and the HR & L&D industry will be at a significant advantage.

🛠️ Tools & Technologies

• Go1's proprietary learning content platform
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
• Project management and collaboration tools (e.g., Asana, Trello)
• Customer research and survey tools (e.g., SurveyMonkey, Typeform)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the needs of the organization. However, familiarity with marketing automation and analytics tools, customer research and survey tools, and project management and collaboration tools is likely to be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Go1 is committed to understanding and meeting the needs of its customers, both internal and external
• Innovative: The company encourages creativity, experimentation, and continuous learning
• Collaborative: Go1 fosters a culture of open communication, teamwork, and mutual respect
• Growth-oriented: The company is committed to helping its employees grow both personally and professionally

Work Style:

• Flexible: Go1 offers a hybrid work arrangement, allowing employees to balance their work and personal lives
• Dynamic: The company operates in a fast-paced, ever-changing environment, requiring employees to be adaptable and resilient
• Data-driven: Go1 uses data and analytics to inform decision-making and drive continuous improvement

Self-Assessment Questions:

• Do you have a proven track record of conducting customer research and developing differentiated messaging and positioning?
• Are you comfortable working with cross-functional teams and collaborating with stakeholders at all levels of the organization?
• Do you thrive in a fast-paced, dynamic environment and enjoy the challenge of driving meaningful outcomes across multiple teams?

ASSUMPTION: Candidates who are a strong fit for Go1's culture will be customer-centric, innovative, collaborative, and growth-oriented. They will be comfortable working in a fast-paced, dynamic environment and enjoy the challenge of driving meaningful outcomes across multiple teams.

⚠️ Potential Challenges

• The role may require travel to attend industry events, conferences, and customer meetings
• The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members
• The role may involve working with tight deadlines and managing multiple priorities simultaneously
• The HR & L&D industry is subject to rapid change and innovation, requiring the Senior Product Marketing Manager to stay up-to-date with the latest trends and best practices

ASSUMPTION: While the role presents several challenges, it also offers significant opportunities for growth, learning, and career advancement. Candidates who are up for the challenge and eager to make a meaningful impact on the organization will be well-suited to this role.

📈 Similar Roles Comparison

• Compared to other Senior Product Marketing Manager roles, this position offers a unique opportunity to work in the HR & L&D industry and drive meaningful change in the way learning content is delivered and consumed
• The role requires a high degree of strategic thinking, customer-centric mindset, and cross-functional collaboration, making it an excellent fit for candidates with a strong background in marketing, product, or consulting
• Career progression in this role may lead to opportunities in senior leadership, product management, or other related fields within the organization

ASSUMPTION: While the Senior Product Marketing Manager role at Go1 shares similarities with other product marketing roles, its focus on the HR & L&D industry and the opportunity to drive meaningful change sets it apart. Candidates with relevant experience and a strong interest in the industry will find this role particularly appealing.

📝 Sample Projects

• Developing a go-to-market strategy for a new learning content platform, including customer research, messaging, and launch planning
• Conducting a competitive analysis of the HR & L&D industry and identifying opportunities for Go1 to differentiate its offerings and capture market share
• Creating a customer insight program that informs roadmap decisions and brings the voice of the learner to life, including customer interviews, surveys, and data analysis

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may be involved in as a Senior Product Marketing Manager at Go1. The specific projects and priorities will vary depending on the organization's needs and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to customer research and how it informs product and marketing decisions?
• How does the marketing team collaborate with other departments, such as Product, Sales, and Customer Success, to drive alignment and achieve common goals?
• What are the most pressing challenges facing the HR & L&D industry, and how is Go1 positioned to address them?
• How does the company support the growth and development of its employees, both personally and professionally?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the industry, allowing them to make a more informed decision about whether the position is the right fit for their career goals and personal values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using specific examples and quantifiable achievements where possible
• Prepare for the interview by practicing common interview questions and thinking through how your experiences and skills align with the requirements of the role
• Follow up with the hiring manager or HR contact after your interview to express your interest in the role and reiterate your qualifications
• If invited to complete a case study or project as part of the final round of the interview process, take the time to understand the brief and demonstrate your strategic thinking, customer-centric mindset, and ability to drive meaningful outcomes

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.