📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Altium
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote-friendly
🚀 Job Overview
Key aspects of this role include:
- Defining and communicating the value of Altium’s portfolio
- Collaborating with Product and Sales teams to ensure market impact
- Crafting compelling narratives and customer-facing content
- Influencing product direction through market insights and customer feedback
ASSUMPTION: This role requires a strong understanding of B2B marketing, electronics industry trends, and the ability to translate complex product capabilities into customer value.
📋 Key Responsibilities
✅ Craft compelling narratives that translate complex product capabilities into customer value
✅ Define and evolve core messaging, positioning, and go-to-market strategies for Altium’s solutions
✅ Lead the creation of customer-facing content (presentations, videos, website copy, solution briefs, competitive battlecards, etc.)
✅ Partner with Brand and Content teams to deliver high-impact campaigns and launches
✅ Act as the voice of the customer, bringing market insights, competitive intelligence, and buyer feedback into the product development process
✅ Work closely with Product Management to influence priorities and roadmap decisions based on strategic market opportunities
✅ Define use-case driven value propositions, tiered offerings, and product packaging strategies
✅ Collaborate with Sales Enablement to develop materials that empower the field
✅ Support customer and partner engagements, including early access programs, advisory boards, and events
✅ Represent product marketing in internal planning and executive discussions
ASSUMPTION: This role requires strong communication skills, the ability to work cross-functionally, and a deep understanding of the electronics industry.
🎯 Required Qualifications
Education: Bachelor's degree in engineering, business, or a related technical field; advanced degrees or MBA are a plus
Experience: 7+ years in B2B product marketing, preferably in the electronics, semiconductors, or embedded systems industries
Required Skills:
- Proven experience driving product narratives and crafting differentiated positioning
- Strong background in influencing product strategy
- Excellent written and verbal communication skills
- Experience working in cloud-based platforms in the electronics space
Preferred Skills:
- Experience with Altium’s products or similar EDA software
- Familiarity with the Renesas Group
ASSUMPTION: Candidates with experience in the electronics industry and a strong understanding of cloud-based platforms will be at an advantage.
💰 Compensation & Benefits
Salary Range: $163,647.00 - $191,272.00 per year
Benefits:
- Healthcare coverage
- Prescription drug, vision, and dental plans
- HSA and FSA accounts
- Life and AD&D insurance; disability coverage where applicable
- Retirement 401(k) Plan Option with Altium match
- Calm App and Employee Assistance Program
- Paid holidays plus a “Choice Day” off per quarter
- Paid time-off rising schedule upon key milestones
- Sick time for Dr. appointments or family health needs
- Family medical, maternity, paternity, and military leave
- Flexible working arrangements available based on role and location
- Home internet allowance
- Free lunch, snacks and drinks every day in office
- Free parking
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on market research for similar roles in the electronics industry and Altium's size as a mid-sized company.
📌 Applicant Insights
🔍 Company Context
Industry: Altium is a global leader in software and solutions for the electronics industry, accelerating the pace of innovation by connecting people, tools, and processes across every stage of the electronics creation process.
Company Size: Altium has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Altium was founded in 1985 and has since grown to become a publicly traded company, part of the Renesas Group.
Company Description:
- Altium is transforming the electronics industry through its digital solutions, maximizing productivity by connecting all stakeholders throughout the electronics creation process.
- The company offers a range of products, including Altium Designer, Altium 365, and Octopart, to help companies navigate the complexities of electronics product development.
- Altium’s next generation of innovations, Discover, Develop, and Lifecycle, will continue to enhance the electronics creation process.
Company Specialties:
- EDA Software
- NanoBoard HW Platform
- Tasking and Embedded Software
- ePDM / ePLM data management
- PCB Design Software
- ECAD / CAD / CAM
- Embedded Application Development Tools
- ECAD
- Electronics Design Tools
- PCB Design Tools
- and Printed Circuit Board Design
Company Website: https://www.altium.com
ASSUMPTION: Altium's focus on innovation, growth, and connecting stakeholders across the electronics creation process creates an exciting environment for professionals in the electronics industry.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in product marketing within the electronics industry.
Reporting Structure: The Senior Product Marketing Manager will report directly to the Vice President of Product Marketing and work cross-functionally with Product and Sales teams.
Work Arrangement: This role is remote-friendly, with flexible working arrangements available based on the role and location.
Growth Opportunities:
- As Altium continues to grow and expand its offerings, there will be opportunities for the Senior Product Marketing Manager to take on additional responsibilities and advance their career.
- The company's focus on innovation and market leadership creates an environment for professionals to develop and grow their skills.
ASSUMPTION: The Senior Product Marketing Manager's success in this role will depend on their ability to collaborate effectively with cross-functional teams and drive market impact for Altium's products.
🌍 Location & Work Environment
Office Type: Altium has offices in La Jolla, California, but this role is remote-friendly, allowing for flexible work arrangements based on the role and location.
Office Location(s): 4225 Executive Square, Suite 700, La Jolla, California 92037, US
Geographic Context:
- The United States is home to a thriving electronics industry, with numerous opportunities for growth and collaboration in the sector.
- Altium's remote-friendly work arrangement allows for greater flexibility in location and work-life balance.
Work Schedule: Full-time (40 hours per week), with flexible working arrangements available based on the role and location.
ASSUMPTION: The remote-friendly work arrangement for this role provides candidates with the opportunity to work from their preferred location while still collaborating effectively with Altium's teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Interview with the hiring manager and team members
- Final interview with the Vice President of Product Marketing
Key Assessment Areas:
- Product marketing experience and expertise
- Industry knowledge and trends
- Communication and presentation skills
- Ability to work cross-functionally and collaborate effectively
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your product marketing experience and industry knowledge.
- Research Altium's products and the electronics industry to demonstrate your understanding and enthusiasm for the role.
ATS Keywords: Product Marketing, B2B Marketing, Electronics Industry, Cloud-Based Platforms, Storytelling, Narrative Development, Market Insights, Customer Engagement, Cross-Functional Leadership, Content Creation, Product Strategy, Roadmap Planning, Communication Skills
ASSUMPTION: Demonstrating a strong understanding of the electronics industry, product marketing, and Altium's products will be crucial for success in the interview process.
🛠️ Tools & Technologies
- Altium's product suite (Altium Designer, Altium 365, Octopart)
- Cloud-based platforms (AWS, Azure, Google Cloud)
- Marketing automation tools (Marketo, HubSpot)
- Customer relationship management (CRM) software (Salesforce, HubSpot CRM)
- Project management tools (Asana, Jira)
ASSUMPTION: Familiarity with Altium's products and relevant marketing automation tools will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Big-thinking in pursuit of purpose
- Diversity of thought
- Courage of conviction
- Transparency of intent
- Ingenuity of AND
- Agility in action
- Adaptability of approach
- Grit in pursuit of mission
Work Style:
- Collaborative and cross-functional
- Focused on innovation and market leadership
- Data-driven and customer-centric
- Agile and adaptable to change
Self-Assessment Questions:
- How do you align with Altium's company values, particularly 'big-thinking in pursuit of purpose' and 'courage of conviction'?
- How comfortable are you working in a remote-friendly, cross-functional team environment?
- How do you approach adapting your work style to fit with Altium's agile and data-driven culture?
ASSUMPTION: Altium's company values and work style create an environment that prioritizes collaboration, innovation, and customer focus, making it an ideal fit for candidates who thrive in dynamic, cross-functional teams.
⚠️ Potential Challenges
- The electronics industry is rapidly evolving, requiring the Senior Product Marketing Manager to stay up-to-date with the latest trends and technologies.
- Altium's focus on innovation and market leadership may require the Senior Product Marketing Manager to work on multiple projects simultaneously, demanding strong time management and prioritization skills.
- The remote-friendly work arrangement may present challenges in maintaining effective communication and collaboration with cross-functional teams.
- The Senior Product Marketing Manager may need to balance the needs of various stakeholders, including customers, partners, and internal teams, requiring strong diplomatic and negotiation skills.
ASSUMPTION: The Senior Product Marketing Manager's ability to adapt to change, prioritize effectively, and collaborate successfully in a remote-friendly environment will be crucial for overcoming these potential challenges.
📈 Similar Roles Comparison
- Compared to other senior product marketing roles in the electronics industry, this position at Altium offers a unique opportunity to work for a global leader in software and solutions for the electronics industry.
- Altium's focus on innovation and market leadership creates an environment for professionals to drive market impact and shape the future of the company's products.
- Career paths for Senior Product Marketing Managers at Altium may include advancement to Director or Vice President of Product Marketing, as well as opportunities to transition into other leadership roles within the company.
ASSUMPTION: The unique aspects of this role at Altium, combined with the company's growth and market leadership, make it an attractive opportunity for experienced product marketing professionals in the electronics industry.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for Altium's next-generation electronics design platform
- Creating customer-facing content (presentations, videos, website copy, solution briefs, competitive battlecards) for Altium's portfolio of products
- Conducting market research and analysis to inform product roadmap decisions and ensure Altium's offerings remain competitive in the rapidly evolving electronics industry
ASSUMPTION: The Senior Product Marketing Manager's ability to execute these projects successfully will depend on their understanding of the electronics industry, strong communication skills, and the ability to collaborate effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- How does Altium's product roadmap align with market trends and customer needs in the electronics industry?
- What are the key priorities for the Senior Product Marketing Manager in their first 90 days in the role?
- How does Altium support the professional development and growth of its employees, particularly in the product marketing function?
- What are the key challenges facing the electronics industry, and how is Altium positioned to address them?
- How does Altium's remote-friendly work arrangement support collaboration and communication among its teams?
ASSUMPTION: Asking thoughtful, industry-specific questions will demonstrate your interest in the role and provide valuable insights into Altium's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your product marketing experience and industry knowledge
- Research Altium's products and the electronics industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the Altium HR team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
