📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: SaaS Labs US Inc.
🔹 Location: New York, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: 100% Remote (Flexible across time zones)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for SaaS Labs' suite of products
- Driving product launches and building market awareness through competitive intelligence and market trend analysis
- Collaborating with cross-functional teams to create strategic content and enable sales teams
- Generating demand for JustCall and other SaaS Labs products through compelling content and campaigns
ASSUMPTION: This role requires a strong understanding of global SaaS marketing, with a focus on SMB and mid-market businesses. Experience in competitive intelligence and market trend analysis is crucial for success in this position.
📋 Key Responsibilities
✅ Own the go-to-market strategy and execution for our suite of products, tracking relevant metrics in partnership with the Product team
✅ Develop and refine product positioning and messaging, collaborating with product management to align marketing strategies with product roadmaps and launches
✅ Research the market, share competitive intelligence, and build battle cards, pitch decks, and one-pagers to support pipeline growth and drive conversions
✅ Gather and analyze customer feedback and market data to inform product development and marketing strategies, creating compelling, data-driven narratives
✅ Create and oversee the creation of compelling content such as product pages, blogs, videos, and articles to support feature launches and demand generation campaigns
✅ Own product positioning across various channels, including review sites, marketplace listings, social posts, interactive product tours, short videos, email campaigns, and internal documentation
✅ Track, analyze, and report on the performance and impact of marketing campaigns to executive leadership, with continuous improvement recommendations
ASSUMPTION: This role involves a high degree of collaboration and cross-functional teamwork. Strong communication and project management skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, Communications, Marketing, or a related field
Experience: 5+ years of experience in global SaaS marketing for SMB and mid-market businesses
Required Skills:
- Excellent storytelling, writing, editing, and proofreading skills
- Deep, data-based understanding of the user to advocate effectively for their needs
- Exceptional communication skills (written, verbal, and visual)
- Ability to craft high-quality, plagiarism-free content that fuels customer acquisition and adoption
- Preference for a "test and learn" approach to continuously optimize marketing campaigns
- Entrepreneurial approach and passion, with a sense of urgency and ability to drive meaningful change
Preferred Skills:
- Familiarity with SaaS Labs products and the competitive landscape
- Experience working with remote, global teams
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to communicate effectively with internal collaborators and customers.
💰 Compensation & Benefits
Salary Range: $90,000 - $110,000 per year (Based on industry standards for a Senior Product Marketing Manager role with 5-10 years of experience in the SaaS industry)
Benefits:
- Opportunity to work with a global team spread across 6 countries
- Routine hackathons and learning boot camps to promote knowledge sharing
Working Hours: Full-time (Flexible schedule, optimized for peak productivity)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Product Marketing Manager role. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on SaaS products for sales and support teams
Company Size: 201-500 employees (According to LinkedIn)
Founded: 2016 (According to LinkedIn)
Company Description:
- SaaS Labs is a global SaaS company powering Sales and Support teams of over 7000 growing businesses with its software ecosystem focused on automation, productivity, and collaboration
- Backed by leading investors such as Peak XV Partners, Base10 Partners, and Eight Roads
- Portfolio of products includes JustCall, Helpwise, Dialworks, EasyCalendar, CallPage, Atolia, and CallRoot
Company Specialties:
- B2B SaaS
- Workflow Automation
- Communication Workflow
- Productivity
- Remote Work
Company Website: saaslabs.co
ASSUMPTION: SaaS Labs is a fast-growing, innovative company with a strong focus on customer obsession, experimentation, and collaboration. This is reflected in their company culture and the expectations for this role.
📊 Role Analysis
Career Level: Senior (5-10 years of experience in global SaaS marketing)
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: 100% Remote (Flexible across time zones)
Growth Opportunities:
- Potential to grow within the marketing team or explore other opportunities within the company as it continues to expand
- Chance to work on a wide range of products and gain exposure to various aspects of the business
- Opportunity to collaborate with a global team and learn from diverse perspectives
ASSUMPTION: This role offers significant growth potential as SaaS Labs continues to expand its product portfolio and global presence. Successful candidates will have the opportunity to make a significant impact on the company's marketing efforts and contribute to its overall success.
🌍 Location & Work Environment
Office Type: 100% Remote (No physical office required)
Office Location(s): New York, USA (However, the team operates flexibly across time zones)
Geographic Context:
- The role is based in New York, USA, but the team operates flexibly across time zones, allowing for a diverse and global collaboration experience
- The company has offices in Palo Alto, California, and Noida, Uttar Pradesh, India, with a global team spread across 6 countries
- The company's products cater to a wide range of customers, from small businesses to enterprises, across various industries and regions
Work Schedule: Full-time (Flexible schedule, optimized for peak productivity)
ASSUMPTION: This role requires strong self-motivation and time management skills, as well as the ability to work effectively in a remote, global team environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study presentation
- Final interview with the Head of Marketing and/or other senior team members
Key Assessment Areas:
- Marketing strategy and go-to-market planning
- Content creation and storytelling skills
- Communication and collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in global SaaS marketing, competitive intelligence, and market trend analysis
- Prepare examples of your work, such as product positioning statements, battle cards, or successful marketing campaigns
- Research SaaS Labs' products and understand their unique value propositions to demonstrate your enthusiasm for the role and the company
ATS Keywords: Global SaaS marketing, competitive intelligence, market trend analysis, go-to-market strategy, product positioning, content creation, demand generation, sales enablement, customer feedback, market research
ASSUMPTION: SaaS Labs uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the system and increase your chances of being considered for an interview.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite, Google Workspace)
ASSUMPTION: While not explicitly stated, familiarity with common marketing, CRM, project management, and content creation tools is likely required for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: SaaS Labs values experimentation and continuous improvement
- Customer Obsession: The company prioritizes understanding and meeting the needs of its customers
- Collaboration: SaaS Labs fosters a culture of teamwork and knowledge sharing
Work Style:
- Flexible: The company offers flexible work arrangements, including remote work and flexible hours
- Data-driven: SaaS Labs makes decisions based on data and analytics
- Global: The company operates globally, with a diverse team spread across multiple countries and time zones
Self-Assessment Questions:
- Do you have a proven track record of driving successful go-to-market strategies for SaaS products?
- Are you comfortable working in a remote, global team environment and collaborating with team members across time zones?
- Do you have strong self-motivation and time management skills, and can you work effectively in a flexible, data-driven work environment?
ASSUMPTION: SaaS Labs values candidates who are innovative, customer-obsessed, and collaborative, with a strong work ethic and a global mindset.
⚠️ Potential Challenges
- The role requires a high degree of collaboration and cross-functional teamwork, which can be challenging in a remote, global team environment
- The company operates in a fast-paced, dynamic industry, and the role may require adaptability and quick decision-making in response to changing market conditions
- The role involves working with a wide range of products and customers, which can be both challenging and rewarding
- The company's growth and expansion may present unique challenges and opportunities for the successful candidate
ASSUMPTION: While SaaS Labs offers a dynamic and exciting work environment, this role may present unique challenges that require strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager role in other global SaaS companies, but may differ in terms of the company's size, culture, and product portfolio
- Compared to other roles in the industry, this position may offer unique opportunities for growth and collaboration with a global team
- Career paths for this role may include advancement to a Director or Vice President of Marketing, or exploration of other opportunities within the company as it continues to expand
ASSUMPTION: While this role shares similarities with other Senior Product Marketing Manager positions in the industry, it offers unique opportunities for growth and collaboration with a global team in a fast-growing SaaS company.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including competitive analysis, positioning, and messaging
- Creating a comprehensive battle card and pitch deck for a product, including market analysis, customer insights, and unique value propositions
- Designing and implementing a demand generation campaign to drive customer acquisition and adoption for an existing product
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that a Senior Product Marketing Manager might undertake in this role at SaaS Labs.
❓ Key Questions to Ask During Interview
- Can you describe the typical go-to-market process for a new product launch at SaaS Labs, and how this role fits into that process?
- How does the marketing team collaborate with other departments, such as Product, Sales, and Customer Success, to ensure alignment and effectiveness?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does SaaS Labs support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a remote, global team environment at SaaS Labs, and how does the company support its team members in overcoming these challenges?
ASSUMPTION: These interview questions are designed to help you better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in global SaaS marketing, competitive intelligence, and market trend analysis
- Prepare examples of your work, such as product positioning statements, battle cards, or successful marketing campaigns
- Research SaaS Labs' products and understand their unique value propositions to demonstrate your enthusiasm for the role and the company
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
