📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: MRI Software
🔹 Location: Sydney, Australia Office
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Acting as a strategic product marketing and go-to-market (GTM) expert for MRI’s Living and @Work product segments across APAC.
- Driving data-led strategies to strengthen MRI’s brand, deepen customer engagement, and optimize product success.
- Collaborating closely with cross-functional teams to achieve commercial growth.
- Representing MRI at industry events and client engagements.
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and strong analytical skills. It's ideal for an experienced product marketing professional looking to drive commercial growth in the APAC region.
📋 Key Responsibilities
✅ Act as a ‘market expert’ understanding customer needs, competitor positioning, and market trends.
✅ Drive product-led GTM initiatives for new product releases, integrations, and key product bundles.
✅ Conduct customer interviews, user groups, and surveys to capture insights for product strategy and GTM planning.
✅ Perform pricing sensitivity and competitive pricing analysis to strengthen MRI’s market competitiveness.
✅ Monitor competitor activities and anticipate market shifts to proactively adjust strategies.
✅ Lead the development of strategic GTM initiatives in collaboration with sales, product, marketing, and growth teams.
✅ Analyze product performance and customer behavior to identify risks and develop optimization strategies.
✅ Design and execute strategic product bundles with clear value propositions.
✅ Support broader marketing campaigns that underpin GTM efforts, amplifying MRI’s brand presence across APAC.
ASSUMPTION: The role involves a mix of strategic planning, market research, and cross-functional collaboration. It requires a proactive approach to staying informed about market trends and competitor activities.
🎯 Required Qualifications
Education: Bachelor's degree in business, marketing, or a related discipline preferred.
Experience: 5+ years of software product marketing experience, ideally in a B2B environment.
Required Skills:
- Proven experience crafting and executing GTM strategies, product positioning, and value propositions.
- Demonstrated ability to work cross-functionally and influence outcomes in a matrix environment.
- Excellent verbal and written communication skills, with the ability to confidently present to stakeholders.
- Strong analytical skills with a data-driven approach to solving business challenges.
Preferred Skills:
- Experience in the property technology or SaaS industry.
ASSUMPTION: While a degree in business or marketing is preferred, relevant experience and a strong track record in product marketing are more important for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Product Marketing Manager role in Sydney, the estimated salary range is AUD 150,000 - 180,000 per annum. This is inclusive of a base salary and an annual performance-related bonus.
Benefits:
- Flexible working arrangements to support work-life balance.
- Annual performance-related bonus.
- Flexi AnyDay – 2 days of additional leave to help you balance work and life.
- Me Days – an extra 3 days of annual leave each year for qualifying employees.
- Engaging, fun & inclusive culture.
Working Hours: Full-time position with standard business hours, Monday to Friday. Occasional flexibility may be required to accommodate meetings with international teams or attend industry events.
ASSUMPTION: The salary range is estimated based on market research and similar roles in the region. The benefits listed are based on the information provided in the job listing.
📌 Applicant Insights
🔍 Company Context
Industry: MRI Software is a leading provider of real estate software solutions, operating in the PropTech industry.
Company Size: MRI Software has 1,001-5,000 employees globally, with a significant presence in the APAC region.
Founded: 1971, with over five decades of experience in the real estate software industry.
Company Description:
- MRI Software is a leading provider of real estate software solutions that transform the way communities live, work, and play.
- The company offers a comprehensive, flexible, open, and connected platform that empowers owners, operators, and occupiers in commercial and residential property organizations.
- MRI has been a trailblazer in the PropTech industry, serving more than two million users worldwide.
Company Specialties:
- Property Management Software
- Multifamily Real Estate
- Commercial Real Estate
- Investment Management
- Real Estate Software
- Proptech
Company Website: http://www.mrisoftware.com/
ASSUMPTION: MRI Software is a well-established company with a strong reputation in the real estate industry. Its size and experience make it an attractive employer for professionals looking to grow their careers in the PropTech space.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Vice President of Product Marketing, APAC.
Reporting Structure: The Senior Product Marketing Manager will report to the Vice President of Product Marketing, APAC, and collaborate with various cross-functional teams, including product, sales, marketing, and growth.
Work Arrangement: This role is based in the Sydney, Australia Office with a hybrid work arrangement, requiring on-site presence for collaboration and meetings.
Growth Opportunities:
- Potential career progression into a leadership role within the product marketing team or broader organization.
- Opportunities to work on high-impact projects and initiatives that drive commercial growth across the APAC region.
- Exposure to a diverse range of clients and industry events, providing opportunities for professional development and networking.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success in the APAC region.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.
Office Location(s): Sydney, Australia Office (with additional offices in Melbourne, Australia Office for potential flexibility).
Geographic Context:
- Sydney is the largest city in Australia, offering a vibrant multicultural lifestyle, world-class dining, and entertainment options.
- The city is also home to a thriving tech industry, with numerous startups and established tech companies.
- Sydney's central business district (CBD) is easily accessible by public transportation, with numerous train and bus services.
Work Schedule: Standard business hours, Monday to Friday, with occasional flexibility required for meetings with international teams or attending industry events.
ASSUMPTION: The Sydney office provides a modern and collaborative work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening with the HR team to assess cultural fit and basic qualifications.
- In-depth interviews with the hiring manager and other team members to discuss the role, responsibilities, and fit with the company's culture.
- Final interviews or presentations to discuss the candidate's approach to specific challenges or projects.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Cross-functional collaboration and communication skills.
- Analytical skills and data-driven approach to decision-making.
- Cultural fit and alignment with MRI Software's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, go-to-market strategies, and market research.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and cross-functional collaboration.
- Research MRI Software's products, clients, and industry trends to demonstrate your understanding of the role and the company.
ATS Keywords: Product Marketing, Go-To-Market Strategy, Customer Engagement, Data Analysis, Cross-Functional Collaboration, Competitive Analysis, Pricing Strategy, Market Research, Product Positioning, Value Proposition, Strategic Initiatives, Brand Management, Communication Skills, Analytical Skills, Software Solutions, Commercial Growth
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed are common in product marketing roles and may vary depending on the specific needs of the company and the role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing change and continuous improvement.
- Collaboration: Working together to achieve common goals.
- Integrity: Upholding ethical standards and acting with honesty and transparency.
- Accountability: Taking responsibility for one's actions and delivering on commitments.
- Customer Focus: Prioritizing customer needs and exceeding expectations.
Work Style:
- Dynamic and fast-paced, with a focus on driving commercial growth.
- Collaborative and inclusive, with a strong emphasis on teamwork and cross-functional collaboration.
- Data-driven and analytical, with a focus on making informed decisions based on market research and data analysis.
Self-Assessment Questions:
- Do I have a proven track record of driving commercial growth through strategic product marketing and go-to-market strategies?
- Am I comfortable working in a dynamic and fast-paced environment, with a strong focus on collaboration and cross-functional teamwork?
- Do I have excellent communication skills, with the ability to present complex ideas and data-driven insights to stakeholders?
ASSUMPTION: MRI Software values a dynamic and collaborative work environment, with a strong focus on driving commercial growth through strategic product marketing and go-to-market strategies.
⚠️ Potential Challenges
- The role requires a high level of strategic thinking and cross-functional collaboration, which may present challenges in a matrix environment.
- The APAC region is diverse and complex, with varying market conditions and customer needs. This may require additional research and adaptation of strategies to ensure success.
- The role may require occasional flexibility in working hours to accommodate meetings with international teams or attend industry events.
- The Sydney office is located in the CBD, which may present challenges with traffic and parking during peak hours.
ASSUMPTION: While this role presents numerous opportunities for growth and impact, it also comes with its unique set of challenges that candidates should be prepared to navigate.
📈 Similar Roles Comparison
- This role is similar to other Senior Product Marketing Manager positions in the APAC region, with a focus on driving commercial growth through strategic product marketing and go-to-market strategies.
- However, this role is unique in its focus on the Living and @Work product segments and the opportunity to work with a well-established company with a strong reputation in the real estate industry.
- Career progression opportunities may vary depending on the specific company and its growth trajectory.
ASSUMPTION: While this role shares similarities with other Senior Product Marketing Manager positions, its unique focus and the opportunity to work with a well-established company make it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new product release, including market research, competitive analysis, and positioning and messaging frameworks.
- Conducting customer interviews and surveys to gather insights and inform product strategy and roadmap.
- Designing and executing a strategic product bundle, with clear value propositions that resonate with customers and differentiate MRI in the market.
ASSUMPTION: These sample projects are representative of the types of initiatives a Senior Product Marketing Manager might undertake in this role, with a focus on driving commercial growth and customer engagement.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap and how this role will contribute to its success?
- How does the company support cross-functional collaboration and knowledge-sharing between teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach professional development and career growth for employees in this role?
- What are the biggest challenges facing the Living and @Work product segments in the APAC region, and how can this role help address them?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and impact. They are tailored to the specific aspects of the role and the industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, go-to-market strategies, and market research.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and cross-functional collaboration.
- Research MRI Software's products, clients, and industry trends to demonstrate your understanding of the role and the company.
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
