📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Gearset
🔹 Location: Cambridge, Cambridgeshire, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2-3 days remote per month)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market and product launch strategies
- Crafting compelling product messaging and positioning
- Enabling sales to effectively position products in the market
- Collaborating closely with product managers to drive product strategy
- Conducting market research and competitive analysis to identify opportunities
ASSUMPTION: This role requires a strong understanding of both marketing and product management, with a focus on SaaS or enterprise software products. Experience in a high-growth company with a strong product-led growth motion would be beneficial.
📋 Key Responsibilities
✅ Develop and execute impactful go-to-market strategies for product launches, exceeding revenue targets and market share goals
✅ Craft compelling product messaging and positioning that resonates with target audiences, differentiating our offerings from competitors
✅ Equip the sales team with tools and resources to effectively sell our products, leading to increased sales effectiveness and closed deals
✅ Uncover market opportunities through thorough market research and competitive analysis, directly influencing product strategy and development
✅ Track and analyze the performance of product launches and product marketing-led activities, using data to optimize future initiatives and maximize marketing ROI
✅ Foster cross-functional collaboration with product managers, sales, engineering, and other marketing team members, ensuring seamless execution of marketing plans
✅ Champion customer insights by partnering with product management to undertake customer research and shape positioning, messaging, and marketing strategies
✅ Advance your product marketing expertise by helping establish what product marketing means at Gearset and working on diverse projects
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with cross-functional teams. Strong analytical and communication skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in product marketing with a focus on SaaS or enterprise software products within a tech or software company, ideally with exposure to SaaS and enterprise sales
Required Skills:
- Strong analytical skills with the ability to turn insights into actionable growth initiatives
- Excellent communication and interpersonal skills, capable of working effectively with cross-functional teams and influencing senior stakeholders
- A strategic thinker with a track record of developing marketing strategies that have materially impacted the business
Preferred Skills:
- Experience in a high-growth company with a strong product-led growth motion
- Subject matter expert in technical products
- Knowledge of the Salesforce ecosystem or similar platforms
ASSUMPTION: While not required, experience in the Salesforce ecosystem or similar platforms would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (negotiable depending on experience)
Benefits:
- Long Term Incentive Scheme
- Generous personal development budget (up to £1500 per year)
- Top end hardware provided
- Free lunch in the office
- 25 days holiday plus bank holidays (with the option to buy an extra 5 each year)
- Company Pension Plan (matching up to 5%)
- Bupa health care
- Life Insurance & critical illness cover
- Discounted gym membership, as well as a range of health and wellness benefits
Working Hours: Full-time, Monday to Friday, with the option of flexible home working (2-3 days per month)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Product Marketing Manager role in the United Kingdom. Final compensation will be determined based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees (as of 2025)
Founded: 2015
Company Description:
- Gearset is the leading Salesforce DevOps platform empowering over 2500 global companies to do DevOps right
- Their mission is to make Salesforce DevOps accessible to every team by creating a powerful product suite that helps customers deploy metadata, set up CI/CD pipelines, seed sandboxes, automate testing, archive data, and secure their orgs with backup
- Gearset works tirelessly to help their customers scale and find success through DevOps, forming strong partnerships that put customers first
Company Specialties:
- Continuous integration
- Salesforce release management
- Salesforce deployments
- Force.com migration
- Salesforce testing automation
Company Website: http://www.gearset.com/
ASSUMPTION: Gearset's focus on the Salesforce ecosystem and commitment to customer success make it an attractive employer for candidates interested in the Salesforce ecosystem or similar platforms.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports directly to the Head of Product Marketing
Work Arrangement: Hybrid (2-3 days remote per month)
Growth Opportunities:
- As one of the first product marketing hires, there is significant opportunity to help establish and shape the product marketing function at Gearset
- The role offers the chance to work closely with product managers and influence product strategy, driving both adoption and revenue
- Gearset's rapid growth provides opportunities for career advancement as the company expands
ASSUMPTION: This role offers a unique opportunity for candidates to make a significant impact on Gearset's product marketing efforts and contribute to the company's continued growth and success.
🌍 Location & Work Environment
Office Type: Hybrid (2-3 days remote per month)
Office Location(s): The Bradfield Centre, Cambridge Science Park, Cambridge, Cambridgeshire, United Kingdom
Geographic Context:
- Cambridge is a university city located in the county of Cambridgeshire, England, known for its rich history and vibrant tech industry
- The Bradfield Centre is a collaborative workspace that offers a supportive environment for startups and growing tech companies
- Cambridge is well-connected by road, rail, and air, with easy access to London and other major cities
Work Schedule: Full-time, Monday to Friday, with flexible home working options
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, with the opportunity to work from home and collaborate with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Head of Product Marketing
- On-site or virtual interview with the hiring team, including a case study presentation
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Product marketing experience and expertise
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Strategic thinking and planning
- Alignment with Gearset's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to product marketing and provide examples of your past successes
- Research Gearset's products and competition to demonstrate your understanding of the market landscape
- Prepare a case study presentation that showcases your ability to develop and execute a go-to-market strategy
ATS Keywords: Product marketing, SaaS, enterprise software, go-to-market strategy, product launch, competitive positioning, sales enablement, customer research, cross-functional collaboration, messaging, market trends, growth initiatives
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, demonstrating their fit for the role and alignment with Gearset's company values.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Google Analytics
- Asana or similar project management tools
ASSUMPTION: While not exhaustive, this list provides an overview of the tools and technologies candidates can expect to use in this role. Familiarity with these tools is not required but may be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Ambitious
- Respectful
Work Style:
- Data-driven
- Agile and adaptable
- Results-oriented
- Team-focused
- Continuously learning and improving
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful go-to-market strategies for SaaS or enterprise software products?
- Are you comfortable working in a fast-paced, collaborative environment and influencing senior stakeholders?
- Do you thrive on data and insights, using them to inform your decision-making and drive growth?
- Are you passionate about the Salesforce ecosystem and eager to help customers find success through DevOps?
ASSUMPTION: Candidates who align with Gearset's company values and work style are more likely to be successful in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Working in a fast-paced, high-growth environment may require adaptability and the ability to manage multiple priorities
- Collaborating with cross-functional teams may require strong communication and interpersonal skills to ensure alignment and effective execution of marketing plans
- The hybrid work arrangement may present challenges in maintaining productivity and engagement when working remotely
- Gearset's focus on the Salesforce ecosystem may require candidates to quickly gain a deep understanding of the platform and its competitors
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for candidates to demonstrate their skills and make a significant impact on Gearset's continued growth and success.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a strong understanding of both marketing and product management, with a focus on SaaS or enterprise software products
- Gearset's focus on the Salesforce ecosystem differentiates it from other companies, offering candidates the opportunity to work in a unique and specialized market
- This role offers significant growth opportunities, as Gearset continues to expand and establish its product marketing function
ASSUMPTION: Candidates should consider their fit for this unique role and Gearset's specialized market when comparing it to other product marketing opportunities.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, exceeding revenue targets and market share goals
- Conducting market research and competitive analysis to identify opportunities for product growth and differentiation
- Crafting compelling product messaging and positioning that resonates with target audiences and drives adoption and revenue
ASSUMPTION: These sample projects provide an overview of the types of initiatives candidates can expect to work on in this role. The specific projects and priorities may vary based on Gearset's product roadmap and market needs.
❓ Key Questions to Ask During Interview
- How does this role fit into Gearset's overall product marketing strategy, and how will my work contribute to the company's continued growth and success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Gearset support the professional development and growth of its employees, particularly in the product marketing function?
- What are the biggest challenges facing Gearset's products and market, and how can this role help address them?
- How does Gearset foster a culture of collaboration and innovation, and what opportunities are there for me to contribute to this culture?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and provides an opportunity to assess your fit with Gearset's company values and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study presentation that showcases your ability to develop and execute a go-to-market strategy
- Follow up with the Head of Product Marketing one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
