📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: ANYbotics
🔹 Location: Zurich, Switzerland
🔹 Job Type: Full time
🔹 Category: Automation Machinery Manufacturing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving product-market fit in collaboration with the product team
- Developing and executing go-to-market strategies
- Conducting market research and buyer persona development
- Designing and executing product-focused marketing campaigns
- Enabling sales teams with high-quality tools and materials
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution, as well as the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Drive product-market fit by understanding customer needs and shaping differentiated positioning
✅ Lead the development of global and local go-to-market strategies
✅ Oversee research on buyer personas, market trends, and competitors
✅ Design and execute product-focused marketing campaigns across digital and offline channels
✅ Build and implement an effective sales enablement framework
✅ Partner with Customer Success to drive adoption, engagement, and retention
✅ Establish scalable workflows and tools to improve cross-team collaboration
✅ Define KPIs and implement tracking methods to measure marketing effectiveness
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong project management skills and the ability to manage multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: Extensive experience (5-10 years) in Product Marketing within B2B tech industries
Required Skills:
- Proven ability to develop and execute go-to-market strategies
- Excellent communication and presentation skills
- Data-driven mindset with advanced user experience of marketing tools
- Ability to thrive in fast-paced environments and manage complex projects
- Proficient in English; proficiency in a second language is a bonus
Preferred Skills:
- Experience with AI-driven inspection technologies
- Experience in a start-up or scale-up environment
ASSUMPTION: Candidates should have a strong track record of driving demand and lead generation with measurable business outcomes.
💰 Compensation & Benefits
Salary Range: CHF 120,000 - 160,000 per year (based on experience and industry standards for the role and location)
Benefits:
- Employee Stock Ownership Plan
Working Hours: Full-time position with standard office hours (40 hours/week)
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Product Marketing Manager role in Zurich, Switzerland.
📌 Applicant Insights
🔍 Company Context
Industry: ANYbotics operates in the automation machinery manufacturing industry, focusing on AI-driven robot inspection solutions for various industries such as energy, power, metals, mining, and chemicals.
Company Size: ANYbotics is a mid-sized company with 51-200 employees, providing a dynamic work environment with ample opportunities for growth and impact.
Founded: ANYbotics was founded in 2016, with a mission to develop autonomous robots for industrial inspections and make a significant impact on safety, efficiency, and sustainability in various industries.
Company Description:
- ANYbotics is a global leader in AI-driven robot inspection solutions
- The company specializes in developing autonomous robots for industrial inspections, focusing on tasks such as routine inspections, remote operations, or predictive maintenance
- ANYbotics aims to augment industrial workforces with autonomous robots, addressing labor shortages and keeping workers out of harm's way
Company Specialties:
- Robotics
- Autonomous robots
- Robotic inspection
- Industrial inspection
Company Website: http://www.anybotics.com
ASSUMPTION: ANYbotics is a well-established company in the robotics industry, with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Senior-level role with significant responsibilities and the opportunity to make a substantial impact on the company's growth and success.
Reporting Structure: This role reports directly to the VP Marketing and collaborates closely with the Product, Commercial Strategy, and Sales teams.
Work Arrangement: On-site position with standard office hours, requiring regular presence at the company's headquarters in Zurich, Switzerland.
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department as the company continues to expand
- Opportunities to work on cutting-edge robotics technology and shape the future of industrial inspections
- Chance to gain experience in a fast-growing company and contribute to its success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: ANYbotics' headquarters is located in Zurich, Switzerland, offering a modern and collaborative work environment.
Office Location(s): Hagenholzstrasse 83a, Zurich, 8050, CH
Geographic Context:
- Zurich is the largest city in Switzerland and a major financial hub, offering a high quality of life and numerous cultural attractions
- The city is well-connected by public transportation, making it easy to commute from various surrounding areas
- Zurich is known for its vibrant tech scene, with numerous start-ups and established companies in the robotics and automation industries
Work Schedule: Standard office hours from Monday to Friday, with flexibility for occasional remote work as needed.
ASSUMPTION: The work environment at ANYbotics is dynamic, collaborative, and focused on innovation, with a strong emphasis on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager (VP Marketing) and relevant team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Data-driven mindset and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of ANYbotics' mission and the robotics industry
- Prepare examples of your past accomplishments in product marketing, go-to-market strategies, and campaign execution
ATS Keywords: Product Marketing, Go-to-Market Strategies, Demand Generation, Lead Generation, Sales Enablement, Market Research, Buyer Personas, Campaign Management, Cross-Functional Collaboration, Data Analysis, Communication, Project Management, Customer Engagement, Digital Marketing, Content Strategy, Technical Storytelling
ASSUMPTION: The application process at ANYbotics is competitive, with a strong focus on finding the best fit for the company's culture and the specific role's requirements.
🛠️ Tools & Technologies
- Salesforce
- HubSpot
- Google Analytics
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned quickly by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Integrity
- Sustainability
Work Style:
- Dynamic and fast-paced environment
- Strong emphasis on teamwork and cross-functional collaboration
- Data-driven decision-making and continuous improvement
- Focus on delivering high-quality results and driving business impact
Self-Assessment Questions:
- Do you thrive in dynamic and fast-paced environments?
- Are you comfortable working with cross-functional teams and collaborating with various stakeholders?
- Do you have a strong data-driven mindset and the ability to make data-informed decisions?
- Are you passionate about the robotics industry and eager to make a significant impact on its growth and success?
ASSUMPTION: Cultural fit is essential for success at ANYbotics, and candidates should be prepared to demonstrate their alignment with the company's values and work style during the interview process.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may require candidates to adapt quickly and manage multiple priorities effectively
- The role involves working with complex technologies and may require candidates to learn new tools and skills
- The competitive nature of the robotics industry may present challenges in driving market share and maintaining a leadership position
- The on-site nature of the role may require candidates to commute to the company's headquarters in Zurich, Switzerland
ASSUMPTION: While these challenges present opportunities for growth and learning, candidates should be prepared to face them head-on and demonstrate their ability to thrive in a fast-paced and competitive environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager role in other B2B tech companies, with a focus on driving product-market fit and executing go-to-market strategies
- However, the unique aspect of this role is its focus on the robotics industry and the opportunity to work with cutting-edge AI-driven inspection technologies
- Career progression in this role may lead to leadership positions within the marketing department or other areas of the company, depending on the candidate's skills and interests
ASSUMPTION: While this role shares similarities with other Senior Product Marketing Manager roles, its unique focus on the robotics industry and cutting-edge technology sets it apart and presents exciting opportunities for candidates.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new robotic inspection solution, including market research, buyer persona development, and campaign design
- Conducting a competitive analysis and identifying opportunities to differentiate ANYbotics' offerings in the robotics industry
- Designing and implementing a sales enablement framework to empower the sales team with high-quality tools and materials, resulting in improved conversion rates and accelerated sales
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring candidates to balance strategic planning with tactical execution.
❓ Key Questions to Ask During Interview
- How does ANYbotics differentiate itself from other robotics companies in the industry?
- What are the most significant challenges facing the robotics industry, and how is ANYbotics addressing them?
- How does ANYbotics support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ANYbotics measure the success of its marketing efforts, and what KPIs are most important for this role?
ASSUMPTION: These questions demonstrate the candidate's interest in the company, the industry, and the role's specific requirements, while also providing valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past accomplishments in product marketing, go-to-market strategies, and campaign execution
- Follow up with the hiring manager (VP Marketing) one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
