Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: insightsoftware

🔹 Location: Remote, United States

🔹 Job Type: Full-time

🔹 Category: Software Development

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for key products
• Serving as a subject matter expert for the market, ICP, and products
• Acting as an internal and external evangelist for products
• Collaborating with cross-functional teams to ensure alignment on product roadmaps and marketing strategies

ASSUMPTION: This role requires a strong understanding of ERP systems, Oracle solutions, or FP&A tools, as well as proven expertise in product marketing.

📋 Key Responsibilities

✅ Evangelism and Communication: Serve as the internal and external product evangelist, actively educating and persuading stakeholders about the value and benefits of your products. Build and deliver compelling sales enablement, from programs to just-in-time enablement to help drive successful sales plays and tactics. Develop compelling narratives and materials to support sales teams and engage customers at various stages of the buyer's journey.

✅ Market Expertise and Strategy Development: Apply your knowledge of ERPs, industry verticals, and our ICP to craft messaging that highlights our unique value and clearly defines our right-to-win. Design and implement go-to-market strategies that capture customer attention and drive product adoption and customer retention.

✅ Project Management: Take ownership of product marketing projects such as launches, product positioning updates, or competitive analysis, prioritizing and delivering based on the needs of the business. Manage project timelines and resources effectively to deliver high-quality outcomes on schedule.

✅ Collaboration: Partner with cross-functional teams, including product management, sales, and marketing, to ensure alignment on product roadmaps, customer feedback, and go-to-market plans. Act as the voice of the customer, ensuring marketing and messaging meets their needs and expectations.

✅ Customer and Market Focus: Conduct in-depth market research and competitive analysis to identify opportunities and refine strategies for your products. Translate technical features into customer-centric benefits that resonate with business decision-makers and technical audiences.

ASSUMPTION: This role requires strong communication skills, the ability to persuade and inspire both technical and business-focused audiences, and a proven track record in executing product launches and creating marketing strategies that drive results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5-10 years of marketing experience, with 3-5 years focused on product marketing.

Required Skills:

• Expertise in ERP systems, Oracle solutions, or FP&A tools
• Proven track record in executing product launches and creating marketing strategies that drive results
• Excellent communication skills

Preferred Skills:

• Experience in a similar role within the software industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in ERP systems, Oracle solutions, or FP&A tools are highly valued for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Product Marketing Manager with 5-10 years of experience in the software industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, typically 40 hours per week, with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Product Marketing Manager with the required experience level. Actual compensation may vary based on factors such as location, skills, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on enterprise software solutions for the Office of the CFO, including financial planning and analysis (FP&A), accounting, and operations

Company Size: Medium-sized company with 501-1,000 employees, offering a high-energy, high-performance work environment

Founded: Not specified, but with a global presence and established products, the company has a history of growth and success in the industry

Company Description:

• insightsoftware is a global provider of comprehensive solutions for the Office of the CFO
• The company transforms how teams operate, empowering leaders to make timely and informed decisions with accessible financial data
• With solutions across financial planning and analysis (FP&A), accounting, and operations, insightsoftware enables automated processes, delivers trusted insights, boosts predictability, and increases productivity

Company Specialties:

• Data Warehousing
• Reporting
• Master Data Management (MDM)
• Business Intelligence
• Data Harmonization
• Analytics
• Corporate Performance Management
• Data Connectivity
• Application Data Management
• Product Information Management
• Unified access to all enterprise data sources
• SAP Automation
• Product Content Management
• eCommerce
• B2B/B2C Commerce
• Multichannel Commerce
• Applications Reporting
• Packaged Analytics
• Operational Reporting
• Business Analytics
• Business Process
• Operations Management
• Excel
• Sharepoint
• and SAP S/4 HANA Central Finance

Company Website: insightsoftware.com

ASSUMPTION: insightsoftware is a well-established company in the enterprise software industry, with a strong focus on providing comprehensive solutions for the Office of the CFO.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the Director, Product Marketing

Reporting Structure: This role is part of a small team of product marketers within the ERP reporting business unit

Work Arrangement: Remote OK, with flexible hours and the option to work from one of the company's global offices

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the product marketing team
• Opportunities to work on high-impact projects and drive significant business results
• Chance to collaborate with and learn from experienced professionals across various teams

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Global offices in multiple locations, with a remote-friendly work environment

Office Location(s): Austin, Texas; Burlington, Massachusetts; Redmond, Washington; Irving, Texas; Vancouver, British Columbia; London, England; York, England; Gouda, Netherlands; Bengaluru, India; Hyderabad, India; Surat, India; Hilden, Germany; Malmö, Sweden

Geographic Context:

• Remote work allows for flexibility and a better work-life balance
• Global offices provide opportunities for international collaboration and exposure to diverse markets
• The company's locations are in established tech hubs, offering access to a vibrant professional network

Work Schedule: Full-time, typically 40 hours per week, with flexible hours and remote work options available

ASSUMPTION: The remote-friendly work environment and global office locations offer candidates the opportunity to work in a dynamic, multicultural setting with flexible scheduling options.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the product marketing team
• Final interview with the Director, Product Marketing

Key Assessment Areas:

• Product marketing expertise and experience
• Communication and presentation skills
li>Knowledge of ERP systems, Oracle solutions, or FP&A tools
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your product marketing achievements and how they align with the job requirements
• Research the company and its products to demonstrate your enthusiasm and understanding of the business

ATS Keywords: Product Marketing, ERP Systems, Oracle, FP&A Solutions, Go-to-Market Strategy, Sales Enablement, Competitive Analysis, Market Research, Stakeholder Engagement, Customer-Centric Benefits

ASSUMPTION: The application process for this role is competitive, and candidates should take the time to tailor their application materials and prepare thoroughly for interviews to increase their chances of success.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• Google Suite
• Microsoft Office
• Project management tools (e.g., Asana, Jira, Trello)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• High-performing

Work Style:

• Dynamic and fast-paced
• Results-driven and data-focused
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a high-energy, high-performance work environment?
• Are you passionate about product marketing and driving business results?
• Do you enjoy collaborating with cross-functional teams and learning from experienced professionals?
• Are you comfortable working remotely and managing your time effectively?

ASSUMPTION: Candidates who align with insightsoftware's company values and work style are more likely to succeed in this role and contribute to the company's continued success.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Working with diverse teams across different time zones and cultures
• Keeping up with the latest trends and developments in the ERP and FP&A software markets
• Balancing the need for strategic thinking with the day-to-day demands of product marketing

ASSUMPTION: These challenges are inherent in a senior-level product marketing role within a dynamic, global software company and can be overcome with strong organizational skills, adaptability, and a customer-centric mindset.

📈 Similar Roles Comparison

• This role is similar to a Senior Product Marketing Manager role in a software company, but with a focus on ERP systems, Oracle solutions, or FP&A tools
• Compared to other senior-level product marketing roles, this position offers a unique opportunity to work on enterprise software solutions for the Office of the CFO
• Career progression in this role could lead to a Director or Vice President of Product Marketing position within the company

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path when applying for this position.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new ERP reporting solution
• Conducting market research and competitive analysis to inform product positioning and messaging
• Creating sales enablement materials and training sessions to support the launch of a new product

ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Product Marketing Manager might work on, but the specific projects and priorities will vary based on the company's product portfolio and market needs.

❓ Key Questions to Ask During Interview

• Can you describe the product roadmap and how this role fits into the company's long-term vision?
• How does the product marketing team collaborate with other departments, such as product management and sales?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your product marketing achievements and how they align with the job requirements
• Research the company and its products to demonstrate your enthusiasm and understanding of the business
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.