📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Voices
🔹 Location: London, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for voice solutions
- Conducting market research and competitive analysis
- Creating clear and compelling positioning and messaging
- Collaborating with cross-functional teams to launch new features and libraries
- Enabling sales and channel teams with product benefits and positioning
- Driving demand through targeted campaigns and customer insights
ASSUMPTION: This role requires a strategic thinker with a strong bias for execution, excellent communication skills, and an analytical mindset to succeed.
📋 Key Responsibilities
✅ Conduct deep research on voice-over and AI voice licensing, considering talent and client needs and interests
✅ Track competitive offerings, pricing, and differentiators to inform product strategy
✅ Develop clear, differentiated positioning for each product line
✅ Create customer-centric messaging frameworks, value propositions, and pitch decks
✅ Lead launch plans for new features, voice libraries, and AI licensing tiers
✅ Define target segments, pricing models, and success metrics
✅ Coordinate cross-functional responsibilities and project manage all GTM activities
✅ Produce battle cards, demo scripts, and objection-handling guides for sales teams
✅ Train sales and channel teams on product benefits and positioning
✅ Partner with demand gen, brand, and field marketing to create campaign assets showcasing expertise and value
✅ Collaborate with content and design to produce case studies, white papers, and video testimonials
✅ Gather insights from customers, sales, and support to refine messaging and inform product roadmaps
✅ Analyze win/loss data to optimize positioning and go-to-market approaches
✅ Define and track KPIs (pipeline contribution, conversion rates, deal size) and measure competitive win rates
ASSUMPTION: Success in this role requires strong project management skills, the ability to work effectively with cross-functional teams, and a data-driven approach to decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in B2B product marketing, preferably in SaaS, AI, audio, or media-tech
Required Skills:
- Proven experience launching complex solutions to agencies, enterprises, or developers
- Strong strategic thinking and execution skills
- Excellent written and verbal communication skills
- Analytical mindset with experience using data to test hypotheses, optimize campaigns, and report ROI
- Collaborative spirit with experience working cross-functionally with Product, Sales, Demand Gen, and Customer Success
Preferred Skills:
- Experience in voice-over, audio production, or digital media industries
- Familiarity with AI modeling, voice cloning, or data licensing frameworks
ASSUMPTION: Candidates with advanced degrees in Marketing, Communications, or related fields may be preferred.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 CAD (Based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 51-200 employees (Mid-sized company with established processes and a clear hierarchy)
Founded: 2005 (Over 20 years in business with a well-established market presence)
Company Description:
- Voices is the world’s #1 voice marketplace, featuring the best talent in the world
- Experience the fastest and easiest hiring process
- Bring your project to life with a human or AI voice
- Elevate your projects effortlessly with the trifecta of talent, convenience, and a comprehensive one-stop solution at Voices
Company Specialties:
- Voice overs
- Voice acting
- Recording
- Auditions
- AI Voice
- AI
- Datasets
- Audio branding
- Narration
- eLearning
- Data
- Speech
- Voice
- AI Training
- Audio
- Production
- Marketing
- Automation
- Localization
- Managed services
Company Website: Voices.com
ASSUMPTION: Voices is a well-established company with a strong market presence, offering a comprehensive suite of voice-related services and solutions.
📊 Role Analysis
Career Level: Mid-level to senior (Requires significant experience and proven track record in product marketing)
Reporting Structure: Reports directly to the Head of Marketing or a similar role (Depending on the company's organizational structure)
Work Arrangement: Remote OK (Offers flexibility for remote work, with occasional on-site collaboration)
Growth Opportunities:
- Potential career progression to Director or VP of Product Marketing
- Expansion into new markets or product lines
- Opportunities to lead cross-functional teams and projects
ASSUMPTION: Success in this role can lead to increased responsibilities and career advancement within the company.
🌍 Location & Work Environment
Office Type: Hybrid (Combines remote work with occasional on-site collaboration)
Office Location(s): 100 Dundas St, Suite 700, London, Ontario N6A 5B6, Canada
Geographic Context:
- London, Ontario, is a mid-sized city with a population of approximately 383,822 (As of the 2021 census)
- It is located in Southwestern Ontario, approximately 200 kilometers west of Toronto
- The city offers a mix of urban and rural environments, with easy access to natural spaces and outdoor activities
Work Schedule: Flexible (Accommodates work-life balance with remote and hybrid work arrangements)
ASSUMPTION: The remote-friendly work environment at Voices caters to employees who prefer a mix of remote and on-site work, with occasional travel for meetings and events.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Behavioral and situational interviews
- Case study or project presentation (if applicable)
- Final round interviews with key stakeholders
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and presentation skills
- Domain knowledge in product marketing and voice technologies
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and leadership abilities
- Research Voices' products, services, and competitors to demonstrate your industry knowledge
- Practice presenting your ideas and solutions clearly and concisely, as you may be asked to present a case study or project during the interview process
ATS Keywords: Product Marketing, Go-to-Market Strategy, Market Research, Positioning, Messaging, Sales Enablement, Demand Generation, Campaign Management, Customer Insights, Data Analysis, Collaboration, Communication, SaaS, AI, Audio, Media-Tech
ASSUMPTION: The interview process at Voices is designed to assess your problem-solving skills, communication abilities, and cultural fit, with a strong emphasis on practical examples and case studies.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Voice recording and editing software (e.g., Audacity, Adobe Audition)
- AI and machine learning platforms (e.g., TensorFlow, PyTorch)
ASSUMPTION: The tools and technologies listed are commonly used in product marketing roles and may vary depending on the specific needs and preferences of the company.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Integrity
- Customer-centricity
- Continuous learning
Work Style:
- Agile and adaptable
- Data-driven
- Innovative
- Results-oriented
- Team-focused
Self-Assessment Questions:
- How do you align with Voices' value of creativity, and how have you demonstrated this in your previous roles?
- Describe a situation where you had to collaborate with a diverse team to achieve a common goal. What was the outcome, and what did you learn?
- How do you approach continuous learning and staying up-to-date with industry trends and technologies?
ASSUMPTION: Voices values candidates who are creative, collaborative, and committed to continuous learning, with a strong focus on delivering results and working effectively in a team environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing remote work and on-site collaboration effectively
- Adapting to changes in market conditions and competitive landscape
- Navigating a mid-sized company's hierarchy and politics
ASSUMPTION: Success in this role requires strong project management skills, the ability to work effectively in a remote and hybrid environment, and adaptability to changes in the market and competitive landscape.
📈 Similar Roles Comparison
- Compared to related roles in smaller companies, this role may offer more structured processes and resources but less autonomy
- Compared to roles in larger enterprises, this role may provide more opportunities for growth and career advancement
- Compared to roles in the same industry, this role may require more experience in product marketing and voice technologies
ASSUMPTION: This role offers a unique blend of opportunities and challenges, with a focus on growth, career advancement, and working in a mid-sized company environment.
📝 Sample Projects
- Developing a go-to-market strategy for a new AI voice licensing tier, including market research, positioning, messaging, and launch planning
- Collaborating with product and design teams to create compelling user interfaces and experiences for voice-related tools and platforms
- Analyzing customer feedback and market trends to inform product roadmaps and optimize positioning and messaging
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Senior Product Marketing Manager at Voices might undertake.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth plans, and what opportunities are there for career progression?
- What is the company's approach to remote work, and how does this role balance remote and on-site collaboration?
- How does the company support employees in developing their skills and advancing their careers?
- What are the key challenges facing the product marketing team, and how can this role help address them?
- How does the company measure the success of its product marketing efforts, and what KPIs are most important for this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its long-term prospects, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Voices job posting
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for phone or video screening and behavioral interviews, focusing on your problem-solving skills, communication, and leadership abilities
- Research Voices' products, services, and competitors to demonstrate your industry knowledge
- Practice presenting your ideas and solutions clearly and concisely, as you may be asked to present a case study or project during the interview process
- Follow up with the hiring manager or HR representative one week after your final interview, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
