Senior Product Marketing Manager (3826)

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager (3826)

🔹 Company: GBG

🔹 Location: Atlanta, Georgia, United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (USA, UK, APAC)

🚀 Job Overview

Key aspects of this role include:

• Driving growth, adoption, and usage of GBG's Identity Fraud products
• Developing and executing product marketing strategies
• Conducting competitive research and managing analyst relations
• Collaborating with cross-functional teams, including sales enablement
• Understanding customer needs and creating compelling messaging

ASSUMPTION: This role requires a strategic thinker with a strong background in B2B product marketing, preferably in software. The ideal candidate will be comfortable working in a global, cross-functional environment.

📋 Key Responsibilities

✅ Develop and execute product marketing strategies, including positioning, messaging, and content creation

✅ Conduct competitive research and create battlecards, objection handling materials, and analyst relations strategies

✅ Collaborate with global marketing teams, product management, and sales enablement to create and refine messaging

✅ Understand customer needs and create case studies, personas, and ideal customer profiles

✅ Measure performance and refine approaches based on data, sales success, and feedback

ASSUMPTION: This role requires strong communication, collaboration, and organizational skills. The ideal candidate will be comfortable managing multiple projects and priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of B2B tech product marketing experience, preferably in software

Required Skills:

• Proven ability to create compelling product messaging
• Strong storytelling and content creation skills
• Experience conducting market research and competitive analysis
• Proven ability to work cross-functionally and collaborate with various teams
• Strong organizational skills and ability to manage multiple projects

Preferred Skills:

• Experience in pre-sales or product management
• Familiarity with GBG's products or the identity fraud industry
• Experience working in a global, remote team

ASSUMPTION: Candidates with experience in software product marketing and a proven track record of driving product adoption will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Product Marketing Manager with 5-10 years of experience in the software industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous PTO and holiday schedule
• Flexible work arrangements
• Employee assistance program

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: GBG operates in the IT Services and IT Consulting industry, focusing on identity data, identity verification, and fraud detection.

Company Size: GBG has 1,001-5,000 employees globally, with a presence in the United States, United Kingdom, and other countries.

Founded: GBG was founded in 1989 and has since grown to serve over 20,000 customers worldwide.

Company Description:

• GBG is the leading expert in global identity and location tech, enabling safe and rewarding digital lives for genuine people, everywhere.
• The company combines global data with innovative technology to ensure genuine people can digitally prove who they are and where they live.
• GBG protects against digital crime, strengthens business resilience, and drives responsible growth across various sectors.

Company Specialties:

• Identity data
• Identity verification
• Location Intelligence
• Fraud detection
• Document validation
• Employee background screening
• KYC, AML, Age verification
• Address validation
• Trace and investigate
• Application fraud
• PEPs and Sanctions checks
• Customer registration
• Criminal record checks
• ID verification
• ID scanning
• Data quality
• Fraud management
• Contact validation

Company Website: www.gbg.com

ASSUMPTION: GBG's global presence and focus on identity and location tech make it an attractive employer for candidates interested in working in a dynamic, international environment.

📊 Role Analysis

Career Level: Senior

Reporting Structure: The Senior Product Marketing Manager reports to the Head of Product Marketing for the Identity Fraud business.

Work Arrangement: This role is remote and can be based in the USA, UK, or APAC.

Growth Opportunities:

• Potential to take on additional responsibilities as the team grows
• Opportunities to work on global projects and collaborate with diverse teams
• Possibility to transition into a management role or explore other areas of the business

ASSUMPTION: This role offers opportunities for professional growth and development within a global organization.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from GBG offices in Chester, Worcester, London, Mannheim, Redwood City, New York, Atlanta, Sydney, Melbourne, or Mersin)

Office Location(s): GBG has offices in the United States, United Kingdom, Germany, Australia, and Turkey.

Geographic Context:

• The Atlanta office is located in the heart of the city, offering easy access to public transportation and various amenities.
• Atlanta is known for its vibrant culture, diverse neighborhoods, and numerous parks and green spaces.
• The city is also home to several major corporations and offers ample opportunities for professional growth and networking.

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from various locations, including GBG offices worldwide.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Attraction team
• Virtual interview with the hiring manager and/or team members
• Case study or presentation preparation and delivery
• Final interview with the Head of Product Marketing or another senior leader

Key Assessment Areas:

• Product marketing experience and skills
• Storytelling and content creation abilities
• Market insight and competitive analysis
• Cross-functional collaboration and communication skills
• Organizational skills and ability to manage multiple projects

Application Tips:

• Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
• Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and communication skills
• Research GBG's products and the identity fraud industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: B2B Product Marketing, Storytelling, Content Creation, Market Insight, Cross-Functional Collaboration, Flexibility, Organizational Skills, Product Marketing Strategies, Competitive Research, Sales Enablement, Customer Needs, Compelling Messaging

ASSUMPTION: The interview process for this role is designed to assess the candidate's product marketing skills, experience, and cultural fit with GBG's global team.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management software (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Teams, Slack)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned quickly by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Responsible
• Inclusive

Work Style:

• Global, cross-functional team environment
• Agile and adaptable, with a focus on continuous improvement
• Data-driven and results-oriented
• Collaborative and inclusive, with a focus on diversity, equity, and inclusion

Self-Assessment Questions:

• How do you align with GBG's customer-centric approach to product marketing?
• How comfortable are you working in a global, cross-functional team environment?
• How do you approach continuous learning and improvement in your role?

ASSUMPTION: GBG values candidates who are customer-focused, innovative, collaborative, responsible, and inclusive, with a strong work ethic and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a global, cross-functional environment
• Keeping up with industry trends and competitive landscape in the identity fraud market
• Adapting to a remote work environment and collaborating effectively with global teams
• Balancing the need for strategic, long-term planning with the demands of day-to-day execution

ASSUMPTION: The potential challenges of this role can be mitigated by strong organizational skills, effective communication, and a proactive approach to time management and prioritization.

📈 Similar Roles Comparison

• Unlike other product marketing roles, this position focuses specifically on GBG's Identity Fraud products and requires a deep understanding of the identity fraud market
• This role offers the opportunity to work in a global, cross-functional environment and collaborate with diverse teams across the organization
• Career progression in this role could lead to management opportunities or transitions to other areas of the business, such as product management or sales enablement

ASSUMPTION: This role offers unique opportunities and challenges compared to other product marketing positions, making it an attractive choice for candidates interested in the identity fraud industry and global, cross-functional environments.

📝 Sample Projects

• Developing a competitive battlecard for GBG's identity verification products
• Creating a customer persona for GBG's employee background screening services
• Conducting a market analysis of the identity fraud industry and identifying trends and opportunities for GBG's products

ASSUMPTION: These sample projects are designed to assess the candidate's ability to conduct market research, create compelling messaging, and develop strategic product marketing plans.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader product marketing strategy for GBG's Identity Fraud business?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does GBG support the professional development and growth of its product marketing team members?
• What are the most significant challenges facing the Identity Fraud business, and how can this role contribute to addressing them?
• How does GBG measure the success of its product marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?

ASSUMPTION: These interview questions are designed to provide insight into the role's strategic importance, priorities, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.workable.com/jobs/1589462636
• Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
• Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and communication skills
• Research GBG's products and the identity fraud industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the Talent Attraction team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.