📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Uniphore
🔹 Location: USA - CA - Remote
🔹 Job Type: Full-Time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: 2025-05-16
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for ActionIQ, Uniphore’s Customer Data Platform (CDP) offering
- Crafting clear, compelling messaging and positioning for ActionIQ within Uniphore’s AI stack
- Collaborating with cross-functional teams to launch new features, campaigns, and sales plays
- Serving as a subject matter expert and spokesperson for ActionIQ in internal and external communications
- Analyzing performance metrics to inform strategy and optimize market impact
ASSUMPTION: This role requires a strong understanding of the marketing technology landscape, customer data management, and the evolving role of AI in enterprise CX. Previous experience in product marketing, preferably in B2B enterprise software, CDP, Martech, or data/AI platforms, is essential.
📋 Key Responsibilities
✅ Own the messaging, positioning, and narrative for ActionIQ as a core part of Uniphore’s AI and agentic automation strategy
✅ Develop customer-facing content and sales assets including solution briefs, product presentations, competitive battlecards, and more
✅ Drive integrated GTM plans and collaborate with demand gen, sales, and partner teams to launch new features, campaigns, and sales plays
✅ Define and differentiate how ActionIQ enables Business AI outcomes, especially in regulated industries with complex data governance needs
✅ Partner with Product Management to influence roadmap prioritization based on market insights, buyer needs, and sales feedback
✅ Serve as a subject matter expert and spokesperson in internal enablement sessions and external-facing opportunities (webinars, analyst briefings, events)
✅ Track and analyze performance of key initiatives to inform strategy, including win/loss trends, adoption metrics, and message resonance
ASSUMPTION: This role involves a high degree of collaboration with various teams and requires strong communication, storytelling, and analytical skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6-10 years of experience in product marketing, preferably in B2B enterprise software, CDP, Martech, or data/AI platforms
Required Skills:
- Proven ability to craft clear, compelling messaging and positioning—backed by customer insight and market data
- Experience working closely with sales and revenue teams to drive pipeline and win deals
- Strong storytelling skills and a portfolio of assets or launches that demonstrate GTM leadership
- Highly cross-functional mindset and comfort operating in a fast-paced, evolving environment
- Excellent written and verbal communication skills
Preferred Skills:
- Experience marketing CDPs or adjacent martech products
- Familiarity with GenAI concepts such as RAG, agent orchestration, or knowledge-as-a-service
- Exposure to enterprise sales cycles in industries such as FSI, E-commerce, Technology etc.
ASSUMPTION: While a Master's degree may be beneficial, it is not always required for success in this role. Relevant experience and a strong portfolio are more important.
💰 Compensation & Benefits
Salary Range: $169,800 - $233,500 USD per year (for Primary Location of USA - CA - Remote)
Benefits:
- Medical, Dental, Vision
- 401(k) with a match
- Generous Paid Time Off
- Paid Holidays
- Paid Day Off for Your Birthday
- Other Paid Leave Policies
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on the primary location and may vary for other locations. The total compensation package may also include an annual incentive opportunity, pre-IPO stock options, and other benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Uniphore operates in the technology industry, specifically focusing on enterprise AI and automation. The company is known for its multimodal AI and data platform, which enables businesses to swiftly deploy AI agents and harness their data to create scalable, domain-specific AI models.
Company Size: Uniphore is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.
Founded: Uniphore was founded in 2008 and has since grown to empower over 750,000 end-users across 1,600 enterprises in 20 countries.
Company Description:
- Uniphore is a leading B2B AI-native company with decades of proven success
- Engineered for scalability and tailored for enterprise needs, Uniphore drives AI transformation that delivers real business impact
- The company's multimodal AI and data platform enables businesses to swiftly deploy AI agents and harness their data to create scalable, domain-specific AI models
Company Specialties:
- Speech Recognition
- Enterprise Mobility
- Customer Experience
- Speech Analytics
- SaaS
- Artificial Intelligence
- Virtual Digital Assistant
- Conversational AI
- Conversational Analytics
- Conversational Security
- Customer Engagement Journey
- Customer Service
- Conversational Automation & Analytics
- Sales Intelligence
- Conversational Intelligence
Company Website: www.uniphore.com
ASSUMPTION: Uniphore's focus on enterprise AI and automation makes it an attractive employer for professionals seeking to work at the intersection of technology and business.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and leadership in product marketing.
Reporting Structure: The Senior Product Marketing Manager reports directly to the Vice President of Product Marketing.
Work Arrangement: This role is remote solely, allowing for a flexible work arrangement and the ability to work from anywhere.
Growth Opportunities:
- As Uniphore continues to grow and expand its offerings, there may be opportunities for the Senior Product Marketing Manager to take on additional responsibilities or move into a leadership role
- The company's focus on innovation and cutting-edge technology provides ample opportunities for professional development and growth
- Working closely with cross-functional teams offers the chance to build relationships and learn from colleagues in various disciplines
ASSUMPTION: The remote work arrangement may require strong self-motivation and time management skills, as well as the ability to collaborate effectively with remote teams.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): USA - CA - Remote
Geographic Context:
- The remote work arrangement allows for flexibility in location, with the primary requirement being a stable internet connection
- Uniphore's global presence provides opportunities to work with colleagues and clients from diverse backgrounds and time zones
- The company's focus on enterprise AI and automation means that the Senior Product Marketing Manager may have the opportunity to work with clients in various industries and regions
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The remote work arrangement may require strong communication and time management skills, as well as the ability to work independently and collaborate effectively with remote teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the Vice President of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Product marketing experience and expertise
- Storytelling and communication skills
- Analytical and problem-solving skills
- Collaboration and teamwork skills
- Alignment with Uniphore's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with product marketing, go-to-market strategies, and messaging
- Demonstrate your understanding of the marketing technology landscape, customer data management, and the evolving role of AI in enterprise CX
- Showcase your portfolio of assets or launches that demonstrate your GTM leadership
ATS Keywords: Product Marketing, Go-to-Market Strategy, Messaging, Customer Data Platform, AI, Data Analysis, Sales Collaboration, Storytelling, Content Development, Market Insights, Competitive Analysis, Performance Tracking, Cross-Functional Collaboration, Communication Skills, Regulated Industries, Marketing Technology
ASSUMPTION: Uniphore's application process may vary depending on the role and the candidate's qualifications. The company is committed to evaluating qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Jira)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project. The Senior Product Marketing Manager should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Uniphore values creativity, continuous learning, and a growth mindset
- Customer-centric: The company prioritizes understanding and addressing customer needs and pain points
- Collaboration: Uniphore fosters a culture of teamwork, open communication, and mutual respect
- Integrity: The company upholds the highest ethical standards and is committed to acting with honesty and transparency
Work Style:
- Fast-paced and dynamic: Uniphore operates in a rapidly evolving industry and values adaptability and agility
- Cross-functional: The company encourages collaboration and knowledge-sharing across teams and disciplines
- Data-driven: Uniphore makes decisions based on data and analytics, and values quantitative and qualitative insights
Self-Assessment Questions:
- Do you have a proven track record of crafting clear, compelling messaging and positioning for enterprise software or CDP products?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have strong storytelling skills and the ability to communicate complex ideas effectively?
- Are you passionate about the intersection of AI, data, and marketing technology, and eager to drive innovation in this space?
ASSUMPTION: Uniphore's company culture is characterized by innovation, customer-centricity, collaboration, and integrity. The ideal candidate for the Senior Product Marketing Manager role will be a strong communicator, a strategic thinker, and a collaborative team player with a passion for driving business impact through AI and data.
⚠️ Potential Challenges
- The remote work arrangement may require strong self-motivation and time management skills
- The fast-paced, dynamic nature of the role may present challenges in balancing multiple priorities and meeting tight deadlines
- The Senior Product Marketing Manager may need to navigate complex stakeholder relationships and manage competing priorities from various teams
- The role may require travel for industry events, customer meetings, and team-building activities
ASSUMPTION: The potential challenges associated with this role can be mitigated by strong communication, time management, and collaboration skills, as well as a clear understanding of the company's priorities and goals.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position focuses more on go-to-market strategy and messaging for a specific product (ActionIQ) within a larger AI stack, rather than overseeing a broader product portfolio
- This role requires a strong understanding of the marketing technology landscape, customer data management, and the evolving role of AI in enterprise CX, making it more specialized than general product marketing roles
- Career progression in this role may involve moving into a leadership position within product marketing or transitioning into a related field, such as marketing strategy or consulting
ASSUMPTION: The specific requirements and focus areas of this role make it unique within the product marketing landscape, offering a specialized opportunity for candidates with relevant experience and expertise.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new feature release within ActionIQ, including messaging, positioning, and sales enablement materials
- Conducting market research and competitive analysis to inform product roadmap prioritization and messaging differentiation
- Creating a customer success story or case study showcasing the business impact of ActionIQ in a regulated industry
ASSUMPTION: The specific projects undertaken by the Senior Product Marketing Manager may vary depending on the company's priorities, the product roadmap, and market conditions. The ideal candidate will be comfortable adapting to new projects and priorities as needed.
❓ Key Questions to Ask During Interview
- Can you describe the current go-to-market strategy for ActionIQ, and how this role would contribute to its evolution?
- How does Uniphore support the professional development and growth of its product marketing team members?
- Can you provide examples of how Uniphore has successfully launched new features or products within its AI stack, and how this role would be involved in similar initiatives?
- How does Uniphore approach collaboration and knowledge-sharing between its product marketing, product, sales, and other teams?
- What are the most significant challenges facing the ActionIQ product today, and how would this role address them?
ASSUMPTION: The key questions to ask during the interview should be tailored to the specific role and company, and should focus on understanding the company's priorities, culture, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on product marketing, go-to-market strategies, and messaging
- Prepare a portfolio of assets or launches that demonstrate your GTM leadership and storytelling skills
- Be ready to discuss your experience with product marketing, go-to-market strategies, and messaging, as well as your understanding of the marketing technology landscape, customer data management, and the evolving role of AI in enterprise CX
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and to ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
