Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Hive

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote (Canada or USA)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies for Integrations and Ads products
• Collaborating with R&D and GTM teams to launch products
• Conducting market research and competitive analysis
• Working cross-functionally with various teams to ensure successful product launches

ASSUMPTION: This role requires a strong understanding of B2B product marketing and experience working with technical products or ads. Familiarity with the event space or paid ads campaigns is a plus.

📋 Key Responsibilities

✅ Understanding the market and competitive landscape

✅ Conducting focused research to inform product strategy

✅ Owning the go-to-market strategy for product launches

✅ Working cross-functionally with teams to ensure successful product launches

✅ Enabling customer-facing teams with enablement materials and supporting artifacts

✅ Being part of a dynamic startup team and contributing to the company culture

ASSUMPTION: This role requires strong communication skills, the ability to influence executives, and the capacity to thrive in a fast-paced environment with competing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-7 years in B2B product marketing, ideally at a SaaS startup

Required Skills:

• Proven track record of owning go-to-market strategies for B2B product launches
• Excellent storytelling skills to translate complex product details into compelling narratives
• Passion for product marketing with a strong understanding of product marketing tactics and communication strategies
• Ability to thrive in a fast-paced environment with competing priorities
• Ownership and growth mindset to seek new opportunities and make strategic calls
• Proficiency with or curiosity about using AI in day-to-day work

Preferred Skills:

• Experience working on technical integrations products or ads products
• First-hand experience working in the event space or running paid ads campaigns
• Familiarity with the music or live events industry

ASSUMPTION: While the job description lists specific experience and skills, the company is open to considering candidates who may not meet all requirements but bring unique strengths to the table.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (based on industry standards for a Senior Product Marketing Manager role with 5-7 years of experience in a similar location)

Benefits:

• Meaningful salary + equity
• Fully remote work in Canada or the USA
• Flexible work hours
• Comprehensive health and dental coverage with a generous parental leave top-up program
• Unlimited vacation/PTO policy

Working Hours: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in comparable locations. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically event marketing and ticketing platforms

Company Size: 51-200 employees (Mid-size company)

Founded: 2016

Company Description:

• Hive is a marketing platform that connects event marketers to their biggest fans
• Integrates with various ticketing platforms to put customer data directly at marketers' fingertips
• Empowers brands to build data-driven customer journeys and sell more tickets

Company Specialties:

• SaaS
• Collaboration
• Mobile
• Teams
• Project management
• Tech
• Productivity
• Remote work

Company Website: hive.com

ASSUMPTION: Hive is a growing company that values work-life balance and provides an online work environment that allows team members to feel connected to their team and the company's mission.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and influence

Reporting Structure: Reports directly to the VP, Product

Work Arrangement: Fully remote with flexible hours

Growth Opportunities:

• Potential to grow within the marketing department as the company expands
• Opportunity to work on high-impact products and make a significant contribution to the company's success
• Chance to develop leadership skills by working with and influencing executives and team leaders

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Hive is a growing company with a strong focus on its employees' professional development.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry
• Ontario is a province in Canada with a strong economy and a growing tech sector
• Canada offers a high quality of life, universal healthcare, and a strong education system

Work Schedule: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The fully remote work arrangement allows for a better work-life balance and the opportunity to live in a location that suits the candidate's personal preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the VP, Product, and other team members
• Final interview with the CEO

Key Assessment Areas:

• Product marketing skills and experience
• Communication and presentation skills
li>Problem-solving and strategic thinking
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with product marketing
• Research Hive's products, company culture, and industry to demonstrate your interest and understanding

ATS Keywords: B2B product marketing, go-to-market strategy, storytelling, product marketing tactics, communication strategies, fast-paced environment, ownership mindset, AI proficiency

ASSUMPTION: The interview process will focus on assessing the candidate's product marketing skills, experience, and cultural fit. The company values strong communication skills and the ability to thrive in a fast-paced environment.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• AI tools for market research and competitive analysis

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities. Familiarity with AI tools is a plus but not a requirement.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven

Work Style:

• Fast-paced and dynamic
• Cross-functional collaboration
• Data-driven decision-making
• Continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic startup environment?
• Are you comfortable working cross-functionally with various teams to ensure successful product launches?
• Do you have a data-driven approach to decision-making and continuous learning?

ASSUMPTION: Hive values candidates who are comfortable working in a fast-paced, dynamic startup environment and have a strong customer-centric mindset. Candidates should be comfortable working cross-functionally and have a data-driven approach to decision-making.

⚠️ Potential Challenges

• Working in a fast-paced startup environment with competing priorities
• Balancing deep dives into product details with shipping products quickly
• Ensuring successful product launches across multiple teams and stakeholders
• Keeping up with the latest trends and technologies in the event marketing and ticketing industry

ASSUMPTION: These challenges are inherent to working in a fast-paced startup environment and can be overcome with strong communication skills, strategic thinking, and a growth mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on the event marketing and ticketing industry, but similar to other senior product marketing roles in its responsibilities and required qualifications
• Hive's company culture is more dynamic and fast-paced than larger, more established companies, but offers more growth opportunities and a stronger focus on innovation
• This role offers a unique opportunity to work on high-impact products and make a significant contribution to the company's success

ASSUMPTION: This role is unique in its focus on the event marketing and ticketing industry, but similar to other senior product marketing roles in its responsibilities and required qualifications. Hive's company culture is more dynamic and fast-paced than larger, more established companies, but offers more growth opportunities and a stronger focus on innovation.

📝 Sample Projects

• Developing and implementing a go-to-market strategy for a new integration product
• Conducting market research and competitive analysis to inform product strategy
• Working cross-functionally with teams to ensure successful product launches

ASSUMPTION: These sample projects are representative of the types of projects a Senior Product Marketing Manager at Hive might work on, but the specific projects may vary depending on the candidate's role and responsibilities.

❓ Key Questions to Ask During Interview

• Can you describe the product roadmap for the next quarter and how my role will contribute to its success?
• How does the marketing team collaborate with other departments, such as sales and customer success, to ensure successful product launches?
• What are the biggest challenges facing the event marketing and ticketing industry, and how does Hive plan to address them?
• How does Hive support the professional development and growth of its employees?
• What is the company's long-term vision for the product marketing team, and how does this role fit into that vision?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the industry, as well as to assess the candidate's fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with product marketing
• Research Hive's products, company culture, and industry to demonstrate your interest and understanding
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.