Senior Product Marketing Manager
TEKsystems
Full-time
On-site
Raleigh, North Carolina, United States
📦 Product Marketing
📌 Core Information
- Job Title: Senior Product Marketing Manager
- Company: TEKsystems
- Location: Raleigh, NC
- Job Type: Full-time, Hybrid
- Category: Marketing
- Date Posted: April 15, 2025
- Experience Level: Intermediate (8+ years)
- Remote Status: On-site (Raleigh, NC) with occasional travel (20-25%)
🚀 Job Overview
Key aspects of this role include:
- Developing go-to-market strategies and marketing programs for digital experience platforms, point-of-sale services, and API services.
- Collaborating cross-departmentally to serve as a liaison and advocate between Marketing, Creative, PR, Research and Insights, and P&L teams.
- Driving growth and customer acquisition through strategic communication and messaging.
- Monitoring and analyzing marketing efforts to optimize financial efficiency and maximize gains.
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data-driven decision making. The ideal candidate will have experience in B2B and B2C marketing, with a strong focus on digital channels.
📋 Key Responsibilities
- Storytelling and Messaging: Develop compelling narratives, value statements, and messaging that resonate with target audiences.
- Go-to-Market Strategy: Collaborate with P&L owners and leadership to identify unique competitive advantages and develop go-to-market strategies.
- Customer Data Analysis: Leverage customer data to drive segmentation, targeting, and communication strategies.
- Campaign Development and Execution: Create and execute marketing campaigns that engage various audience segments, including new product/offering launches.
- Performance Monitoring: Identify relevant KPIs, monitor marketing efforts, and make ongoing optimizations to drive financial efficiency and maximize gains.
- Channel Expansion: Identify opportunities to develop new channels or expand existing ones to increase awareness, education, and customer acquisition.
- Cross-Functional Collaboration: Work with various departments to ensure brand consistency across touchpoints, creative assets, and campaign integration.
- Content Creation: Edit and create written content as needed, collaborating with the Creative team to drive relevant, on-brand, and high-quality marketing materials.
ASSUMPTION: This role requires a strong understanding of marketing channels, measurement, and technical capabilities. The ideal candidate will be comfortable working with data and using it to inform marketing strategies.
🎯 Required Qualifications
- Education: Bachelor’s degree required in Marketing or a related field.
- Experience: Must have 8+ years of experience in marketing, with a track record of spearheading and managing multiple priorities, delivering exceptional products and services, and contributing to business goals.
- Required Skills:
- Proven experience in product marketing, marketing strategy, and project management.
- Strong technical aptitude to understand and clearly convey key product differentiators.
- Deep knowledge of marketing channels, measurement, and technical capabilities.
- Experience in applying marketing strategies and best practices to create and implement initiatives that drive business results.
- Ability to embrace new technologies and services.
- Preferred Skills:
- Experience in a similar role within the IT services industry.
- Familiarity with marketing automation tools and CRM systems.
- Knowledge of the local market and competitive landscape.
ASSUMPTION: Given the role's focus on digital experience platforms and services, candidates with experience in B2B and B2C digital marketing are strongly encouraged to apply.
💰 Compensation & Benefits
- Salary Range: $120,000 - $165,000/yr (based on experience and qualifications)
- Benefits:
- Full Benefits package
- 15%-22.25% Bonus annually (blended from company and individual performance)
- 4+ weeks of PTO
- Working Hours: Full-time (40 hours/week) with occasional travel (20-25%)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Product Marketing Manager role with 8+ years of experience. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
- Industry: IT Services and IT Consulting
- Company Size: 10,001+ employees
- Founded: 1983
- Company Description: TEKsystems is a leading provider of full-stack technology services, talent services, and real-world application. They work with progressive leaders to drive change and deliver business outcomes.
- Company Specialties: IT Services, IT Talent Management Expertise, Staffing Services, Digital Services, Advisory Services, Co-led Services, Enterprise Services, DevOps and Automation, Risk & Security, Cloud Enablement and Migration, Enterprise Applications, Telecom Design and Implementation, and Technology Operations.
📊 Role Analysis
- Career Level: Intermediate to Senior
- Reporting Structure: This role reports directly to the Director of Product Marketing.
- Work Arrangement: Hybrid (Raleigh, NC) with occasional travel (20-25%)
- Growth Opportunities: TEKsystems offers opportunities for career growth and development, including internal promotions and access to training and development programs.
🌍 Location & Work Environment
- Office Type: Hybrid (Raleigh, NC)
- Office Location: 7437 Race Road, Hanover, MD 21076, US (headquarters)
- Geographic Context: Raleigh, NC is a mid-sized city with a growing tech industry. It offers a relatively low cost of living compared to other major tech hubs and a mild climate with four distinct seasons.
- Work Schedule: Full-time (40 hours/week) with occasional travel (20-25%)
💼 Interview & Application Insights
- Typical Process: Phone screen, followed by a behavioral interview, and a final presentation or case study.
- Key Assessment Areas: Problem-solving, strategic thinking, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Prepare for behavioral interview questions using the STAR method.
- Research TEKsystems and the local market to demonstrate your understanding of the company and its competitive landscape.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
👔 Cultural Fit Considerations
- Company Values: TEKsystems values include integrity, innovation, collaboration, and customer focus.
- Work Style: TEKsystems encourages a fast-paced, dynamic, and collaborative work environment. Employees are expected to be proactive, results-driven, and adaptable.
- Self-Assessment Questions:
- How do you align with TEKsystems' core values, particularly innovation and collaboration?
- How comfortable are you working in a fast-paced, dynamic environment with occasional travel?
- How do you approach problem-solving and strategic thinking in a marketing context?
⚠️ Potential Challenges
- The role requires managing multiple priorities and stakeholders, which can be challenging at times.
- Occasional travel may be required, which could disrupt personal schedules and routines.
- The local market may be competitive, with other tech companies vying for top talent.
📈 Similar Roles Comparison
- Role Differences: This role focuses on digital experience platforms and services, while similar roles may focus on other aspects of the business, such as IT talent management or staffing services.
- Industry-Specific Context: The IT services industry is dynamic and fast-paced, with a strong focus on innovation and customer satisfaction.
- Career Path Comparison: This role offers opportunities for career growth and development within the marketing department and across the broader organization.
📝 Sample Projects
- Developing a go-to-market strategy for a new digital experience platform.
- Launching a marketing campaign to increase customer acquisition and retention for point-of-sale services.
- Conducting a competitive analysis to identify opportunities for differentiation and growth.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for TEKsystems?
- What opportunities are there for professional development and growth within the marketing department and across the organization?
- How does TEKsystems support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers.teksystems.com/us/en/job/JP-005211882/Senior-Product-Marketing-Manager).
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Prepare for behavioral interview questions using the STAR method.
- Research TEKsystems and the local market to demonstrate your understanding of the company and its competitive landscape.
- Follow up with the hiring manager after your interview to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Senior Product Marketing Manager
- Company: TEKsystems
- Location: Raleigh, NC
- Job Type: Full-time, Hybrid
- Category: Marketing
- Date Posted: April 15, 2025
- Experience Level: Intermediate (8+ years)
- Remote Status: On-site (Raleigh, NC) with occasional travel (20-25%)
🚀 Job Overview
Key aspects of this role include:
- Developing go-to-market strategies and marketing programs for digital experience platforms, point-of-sale services, and API services.
- Collaborating cross-departmentally to serve as a liaison and advocate between Marketing, Creative, PR, Research and Insights, and P&L teams.
- Driving growth and customer acquisition through strategic communication and messaging.
- Monitoring and analyzing marketing efforts to optimize financial efficiency and maximize gains.
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data-driven decision making. The ideal candidate will have experience in B2B and B2C marketing, with a strong focus on digital channels.
📋 Key Responsibilities
- Storytelling and Messaging: Develop compelling narratives, value statements, and messaging that resonate with target audiences.
- Go-to-Market Strategy: Collaborate with P&L owners and leadership to identify unique competitive advantages and develop go-to-market strategies.
- Customer Data Analysis: Leverage customer data to drive segmentation, targeting, and communication strategies.
- Campaign Development and Execution: Create and execute marketing campaigns that engage various audience segments, including new product/offering launches.
- Performance Monitoring: Identify relevant KPIs, monitor marketing efforts, and make ongoing optimizations to drive financial efficiency and maximize gains.
- Channel Expansion: Identify opportunities to develop new channels or expand existing ones to increase awareness, education, and customer acquisition.
- Cross-Functional Collaboration: Work with various departments to ensure brand consistency across touchpoints, creative assets, and campaign integration.
- Content Creation: Edit and create written content as needed, collaborating with the Creative team to drive relevant, on-brand, and high-quality marketing materials.
ASSUMPTION: This role requires a strong understanding of marketing channels, measurement, and technical capabilities. The ideal candidate will be comfortable working with data and using it to inform marketing strategies.
🎯 Required Qualifications
- Education: Bachelor’s degree required in Marketing or a related field.
- Experience: Must have 8+ years of experience in marketing, with a track record of spearheading and managing multiple priorities, delivering exceptional products and services, and contributing to business goals.
- Required Skills:
- Proven experience in product marketing, marketing strategy, and project management.
- Strong technical aptitude to understand and clearly convey key product differentiators.
- Deep knowledge of marketing channels, measurement, and technical capabilities.
- Experience in applying marketing strategies and best practices to create and implement initiatives that drive business results.
- Ability to embrace new technologies and services.
- Preferred Skills:
- Experience in a similar role within the IT services industry.
- Familiarity with marketing automation tools and CRM systems.
- Knowledge of the local market and competitive landscape.
ASSUMPTION: Given the role's focus on digital experience platforms and services, candidates with experience in B2B and B2C digital marketing are strongly encouraged to apply.
💰 Compensation & Benefits
- Salary Range: $120,000 - $165,000/yr (based on experience and qualifications)
- Benefits:
- Full Benefits package
- 15%-22.25% Bonus annually (blended from company and individual performance)
- 4+ weeks of PTO
- Working Hours: Full-time (40 hours/week) with occasional travel (20-25%)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Product Marketing Manager role with 8+ years of experience. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
- Industry: IT Services and IT Consulting
- Company Size: 10,001+ employees
- Founded: 1983
- Company Description: TEKsystems is a leading provider of full-stack technology services, talent services, and real-world application. They work with progressive leaders to drive change and deliver business outcomes.
- Company Specialties: IT Services, IT Talent Management Expertise, Staffing Services, Digital Services, Advisory Services, Co-led Services, Enterprise Services, DevOps and Automation, Risk & Security, Cloud Enablement and Migration, Enterprise Applications, Telecom Design and Implementation, and Technology Operations.
📊 Role Analysis
- Career Level: Intermediate to Senior
- Reporting Structure: This role reports directly to the Director of Product Marketing.
- Work Arrangement: Hybrid (Raleigh, NC) with occasional travel (20-25%)
- Growth Opportunities: TEKsystems offers opportunities for career growth and development, including internal promotions and access to training and development programs.
🌍 Location & Work Environment
- Office Type: Hybrid (Raleigh, NC)
- Office Location: 7437 Race Road, Hanover, MD 21076, US (headquarters)
- Geographic Context: Raleigh, NC is a mid-sized city with a growing tech industry. It offers a relatively low cost of living compared to other major tech hubs and a mild climate with four distinct seasons.
- Work Schedule: Full-time (40 hours/week) with occasional travel (20-25%)
💼 Interview & Application Insights
- Typical Process: Phone screen, followed by a behavioral interview, and a final presentation or case study.
- Key Assessment Areas: Problem-solving, strategic thinking, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Prepare for behavioral interview questions using the STAR method.
- Research TEKsystems and the local market to demonstrate your understanding of the company and its competitive landscape.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
👔 Cultural Fit Considerations
- Company Values: TEKsystems values include integrity, innovation, collaboration, and customer focus.
- Work Style: TEKsystems encourages a fast-paced, dynamic, and collaborative work environment. Employees are expected to be proactive, results-driven, and adaptable.
- Self-Assessment Questions:
- How do you align with TEKsystems' core values, particularly innovation and collaboration?
- How comfortable are you working in a fast-paced, dynamic environment with occasional travel?
- How do you approach problem-solving and strategic thinking in a marketing context?
⚠️ Potential Challenges
- The role requires managing multiple priorities and stakeholders, which can be challenging at times.
- Occasional travel may be required, which could disrupt personal schedules and routines.
- The local market may be competitive, with other tech companies vying for top talent.
📈 Similar Roles Comparison
- Role Differences: This role focuses on digital experience platforms and services, while similar roles may focus on other aspects of the business, such as IT talent management or staffing services.
- Industry-Specific Context: The IT services industry is dynamic and fast-paced, with a strong focus on innovation and customer satisfaction.
- Career Path Comparison: This role offers opportunities for career growth and development within the marketing department and across the broader organization.
📝 Sample Projects
- Developing a go-to-market strategy for a new digital experience platform.
- Launching a marketing campaign to increase customer acquisition and retention for point-of-sale services.
- Conducting a competitive analysis to identify opportunities for differentiation and growth.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for TEKsystems?
- What opportunities are there for professional development and growth within the marketing department and across the organization?
- How does TEKsystems support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers.teksystems.com/us/en/job/JP-005211882/Senior-Product-Marketing-Manager).
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Prepare for behavioral interview questions using the STAR method.
- Research TEKsystems and the local market to demonstrate your understanding of the company and its competitive landscape.
- Follow up with the hiring manager after your interview to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.