📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Influ2
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining and executing product marketing strategies for Influ2's contact-level advertising platform.
- Collaborating cross-functionally with product management, sales, customer success, and marketing teams.
- Conducting market research to understand customer needs and competitive landscape.
- Developing and implementing go-to-market strategies for new and existing features and products.
- Creating high-quality marketing materials and enabling sales teams with compelling product narratives.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of B2B marketing and advertising.
📋 Key Responsibilities
✅ Product Positioning and Messaging: Create clear and compelling product positioning and messaging that resonates with target audiences. Develop and maintain key messaging documents and sales enablement materials.
✅ Market Research: Conduct market research to understand customer needs, market trends, and competitive landscape. Use these insights to inform product development and marketing strategies.
✅ Go-to-Market Strategy: Develop and implement go-to-market plans for new and existing features and products. Collaborate with cross-functional teams to ensure successful launches.
✅ Content Creation/Enablement: Develop high-quality marketing materials, including product demos, videos, white papers, presentations, and more.
✅ Campaign Management: Partner with demand generation and customer marketing teams to plan and execute integrated marketing campaigns that drive product awareness and product adoption initiatives.
✅ Customer Engagement: Partner with customer marketing on customer voice initiatives such as surveys, beta programs, advisory boards, and virtual product roundtables.
✅ Performance Tracking: Measure and analyze the effectiveness of product marketing initiatives. Use data to optimize strategies and report on key performance metrics.
ASSUMPTION: This role requires a data-driven approach to marketing, with a focus on measuring and optimizing campaign performance.
🎯 Required Qualifications
Education: A degree in marketing, business, or a related field is preferred but not required. What matters most is your proven track record.
Experience: 5+ years of experience in product marketing within the B2B Tech industry. Proven success in developing and executing go-to-market strategies.
Required Skills:
- Strong communication and storytelling skills, with the ability to translate complex concepts into simple, compelling messages.
- Analytical mindset: ability to leverage data and metrics to inform decision-making.
- Creative thinking: the ability to develop innovative and impactful marketing campaigns.
- Results-driven: focused on achieving measurable outcomes and contributing to overall business goals.
- Proficiency with tools such as HubSpot, Salesforce, Pendo, and Zendesk.
Preferred Skills:
- Experience with account-based marketing (ABM) or account-based advertising (ABA) strategies.
- Familiarity with the advertising technology (AdTech) landscape.
ASSUMPTION: Candidates with experience in B2B marketing, particularly within the AdTech industry, will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Product Marketing Manager role in the United States)
Benefits:
- Unlimited Vacation policy
- Generous Parental Leave
- Comprehensive Medical Coverage
- Dental Coverage
- Vision Coverage
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. Actual compensation may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Influ2 operates in the Software Development industry, specifically focusing on contact-level advertising for B2B marketing and sales.
Company Size: Influ2 is a mid-sized company with 51-200 employees, providing a collaborative and innovative work environment with a flat organizational structure.
Founded: Influ2 was founded in 2017 and has since raised $15 million in Series A funding, maintaining a cash-positive business for the past 18 months while achieving 50% growth.
Company Description:
- Influ2 is a contact-level advertising platform that enables businesses to reach specific people within target accounts and track their engagement by name.
- The platform helps marketing teams create a journey for each decision-maker at targeted accounts and provides salespeople with precise information about whom to call and what to say, making closing deals easier.
- Influ2 has over 100 enterprise and mid-market customers worldwide, including industry leaders such as Capgemini, AppsFlyer, and Hexaware.
Company Specialties:
- Account-based marketing
- Person-based marketing
- Account-based advertising
- Person-based advertising
- B2B marketing
- B2B advertising
Company Website: https://www.influ2.com/
ASSUMPTION: Influ2's focus on contact-level advertising and account-based marketing sets it apart in the B2B advertising landscape, offering applicants a unique opportunity to work on innovative marketing strategies.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a proven track record in product marketing and a strategic mindset to drive growth and success for Influ2's products.
Reporting Structure: The Senior Product Marketing Manager will report directly to the Chief Marketing Officer (CMO) and collaborate closely with cross-functional teams, including product management, sales, customer success, and customer marketing.
Work Arrangement: This role offers remote work flexibility with no fixed working hours, allowing employees to work where and when it suits them.
Growth Opportunities:
- As Influ2 continues to grow, there will be opportunities for the Senior Product Marketing Manager to take on more responsibilities and potentially lead a team in the future.
- The role offers exposure to leading companies in various industries, providing a chance to contribute to their success and learn from diverse experiences.
- The flat organizational structure at Influ2 encourages collaboration and innovation, fostering a supportive environment for professional growth.
ASSUMPTION: The growth opportunities in this role are closely tied to Influ2's continued success and expansion, as well as the individual's ability to demonstrate strong performance and leadership skills.
🌍 Location & Work Environment
Office Type: Influ2 has offices in New York, NY, and Sunnyvale, CA, but this role can be performed remotely from anywhere in the United States.
Office Location(s): 434 W 33rd St, Penthouse Floor, New York, NY 10001, US; 1250 Borregas Avenue #44, Sunnyvale, CA 94089, US
Geographic Context:
- The United States offers a diverse range of industries and markets for Influ2 to operate in, providing ample opportunities for growth and innovation.
- The remote work arrangement allows employees to live and work in various locations across the country, offering flexibility and convenience.
- The United States is home to many leading enterprises and mid-market companies that could benefit from Influ2's contact-level advertising platform.
Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The remote work arrangement and flexible working hours offered by Influ2 cater to a diverse range of employee preferences and needs, promoting a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager (CMO)
- Case study or project presentation
- Final interview with the executive team
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Communication and presentation skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with Influ2's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, go-to-market strategies, and B2B marketing.
- Prepare a case study or project presentation that demonstrates your ability to develop and execute successful product marketing campaigns.
- Research Influ2's platform and understand its unique value proposition in the B2B advertising landscape.
ATS Keywords: Product Marketing, Go-to-Market, B2B Marketing, Account-Based Marketing, Contact-Level Advertising, Market Research, Campaign Management, Sales Enablement
ASSUMPTION: Influ2's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, ensuring they are well-suited to drive the company's growth and success.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Pendo
- Zendesk
- Other marketing and advertising technologies (based on the candidate's experience and the role's requirements)
ASSUMPTION: The tools and technologies required for this role may vary depending on the candidate's experience and the specific needs of the product marketing team.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Influ2 values creativity, continuous learning, and pushing the boundaries of B2B advertising.
- Collaboration: Influ2 fosters a collaborative work environment, encouraging cross-functional teamwork and open communication.
- Customer-centricity: Influ2 prioritizes understanding and addressing the needs of its customers, ensuring its platform delivers value and drives results.
Work Style:
- Influ2 encourages a flexible and remote-friendly work environment, allowing employees to balance their personal and professional lives effectively.
- The company values data-driven decision-making and continuous improvement, promoting a culture of learning and growth.
- Influ2 is committed to maintaining a diverse and inclusive workplace, where everyone can bring their unique perspectives and experiences to the table.
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment where innovation and collaboration are valued?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a proven track record of driving measurable results through strategic product marketing campaigns?
ASSUMPTION: Influ2's culture emphasizes innovation, collaboration, and customer-centricity, seeking candidates who align with these values and can contribute to the company's continued success.
⚠️ Potential Challenges
- The B2B advertising landscape is constantly evolving, requiring the Senior Product Marketing Manager to stay up-to-date with industry trends and adapt strategies accordingly.
- Balancing the needs of multiple stakeholders, including customers, sales teams, and product management, can be challenging and requires strong communication and negotiation skills.
- The remote work arrangement may present challenges in terms of time management, communication, and maintaining a healthy work-life balance.
- As Influ2 continues to grow, the Senior Product Marketing Manager may face increased responsibilities and expectations, requiring them to adapt and grow with the company.
ASSUMPTION: The potential challenges in this role are outweighed by the opportunities for growth, innovation, and impact on Influ2's continued success in the B2B advertising landscape.
📈 Similar Roles Comparison
- Compared to traditional product marketing roles, this position places a greater emphasis on account-based marketing and contact-level advertising strategies.
- Influ2's focus on innovation and continuous improvement sets it apart from more established B2B advertising platforms, offering applicants a unique opportunity to work on cutting-edge marketing strategies.
- This role provides exposure to a wide range of industries and markets, as Influ2's customer base spans enterprises and mid-market companies worldwide.
ASSUMPTION: Applicants with experience in account-based marketing, B2B advertising, or related fields will find this role particularly appealing due to its focus on innovative, data-driven marketing strategies.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new feature that enhances Influ2's contact-level advertising capabilities.
- Conducting market research to understand the needs and pain points of a specific vertical or customer segment, and using those insights to inform product development and marketing strategies.
- Creating a comprehensive sales enablement program that equips the sales team with the tools and knowledge they need to effectively position and sell Influ2's platform.
ASSUMPTION: The sample projects provided are intended to give applicants a sense of the types of initiatives they might work on in this role, but the specific projects will vary based on Influ2's priorities and the candidate's expertise.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap and how this role will contribute to its success?
- How does Influ2 measure the effectiveness of its product marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
- What are the biggest challenges facing the product marketing team currently, and how can this role help address them?
- How does Influ2 support the professional growth and development of its employees, particularly in this role?
- What is the company's long-term vision for the product marketing team, and how does this role fit into that plan?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates the candidate's interest in and understanding of the role, as well as their ability to contribute to Influ2's continued success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, go-to-market strategies, and B2B marketing.
- Prepare a case study or project presentation that demonstrates your ability to develop and execute successful product marketing campaigns.
- Research Influ2's platform and understand its unique value proposition in the B2B advertising landscape.
- Follow up with the hiring manager (CMO) one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
