📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Standard BioTools
🔹 Location: Remote - California
🔹 Job Type: Full-Time
🔹 Category: Biotechnology Research
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing programs for qPCR and NGS library preparation products
- Collaborating with various teams to ensure successful product launches and optimize marketing performance
- Creating and managing marketing strategies, campaigns, and resources to drive high-value sales leads and profitable revenue
- Building effective relationships with stakeholders and managing projects with agencies
- Analyzing metrics to improve ROI and optimize programs
ASSUMPTION: This role requires a strong understanding of qPCR and NGS technologies and associated customer needs in both translational research and diagnostics markets.
📋 Key Responsibilities
✅ Create and develop marketing strategies and actionable marketing programs to drive high-value sales leads and profitable revenue
✅ Design and run market- and segment-specific marketing campaigns in partnership with Product Management and other key stakeholders
✅ Build effective relationships with Product Management, R&D, Commercial, and other key functions to ensure a successful launch and adoption of new products
✅ Collaborate with regional marketing colleagues to deploy programs into their territories
✅ Work with marketing staff to manage projects, resources, and timelines to meet objectives on time and on budget
✅ Capture and use metrics to analyze tactical performance to improve ROI and optimize programs
✅ Manage projects, agencies, resources, and timelines in order to meet objectives on time and on budget
ASSUMPTION: This role requires a high level of creativity, data-driven approach, and attention to detail to deliver ideas, content, and metrics.
🎯 Required Qualifications
Education: A BA/BS in molecular biology or related discipline
Experience: At least 10+ years of marketing experience in the life sciences industry
Required Skills:
- Skillful in the art and science of marketing, from digital to traditional, with an emphasis on outbound marketing
- Knowledgeable on marketing metrics and KPIs
- Equally creative and data-driven, adept at delivering ideas, content, and metrics
- Motivated by turning leads into opportunities, opportunities into customers, and customers into evangelists for Standard BioTools
- Excellent interpersonal, customer orientation, presentation, and problem-solving skills
- A strong understanding of qPCR and next-generation sequencing (NGS) technologies and applications and associated customer needs in both translational research and diagnostics markets
Preferred Skills:
- An advanced degree; MBA or equivalent business education a plus
ASSUMPTION: This role requires a self-starter who can take projects from strategy through execution with a high attention for detail.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Senior Product Marketing Manager role with 10+ years of experience in the life sciences industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee stock purchase plan
- Tuition reimbursement
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM PST, with flexibility for remote work
ASSUMPTION: Salary range is estimated based on industry standards and the candidate's experience level. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Standard BioTools operates in the biotechnology research industry, focusing on providing essential, standardized tools to accelerate breakthroughs in human health
Company Size: 501-1,000 employees
Founded: 1988 (Based on LinkedIn profile)
Company Description:
- Standard BioTools delivers leading proteomic and multi-omic solutions that enable researchers to discover unique biological insights not accessible by other technologies
- The company specializes in microfluidics, cytometry, imaging, and associated technologies
- Standard BioTools is committed to providing an inclusive and barrier-free recruitment process to applicants with accessibility needs
Company Specialties:
- Mass Cytometry
- Tissue Imaging
- NGS Library Prep
- Genotyping
- Gene Expression
- Copy Number Variation
- Real-Time PCR
- Single-Cell Genomics
Company Website: http://www.standardbio.com
ASSUMPTION: Standard BioTools is a well-established company in the biotechnology research industry, with a strong focus on innovation and customer satisfaction.
📊 Role Analysis
Career Level: Senior-level position, reporting directly to the Director of Product Marketing
Reporting Structure: This role will work closely with Product Management, R&D, Commercial, and other key functions, as well as regional marketing colleagues
Work Arrangement: Remote, with flexibility for on-site work as needed
Growth Opportunities:
- Potential to advance to a Director or Vice President role within the Product Marketing team
- Opportunities to work on diverse products and technologies within the life sciences industry
- Chance to collaborate with cross-functional teams and develop leadership skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Remote, with the option for on-site work at one of Standard BioTools' global offices
Office Location(s): South San Francisco, California (Headquarters), Markham, Ontario, Singapore, Paris, Amsterdam, Shanghai, London, Tokyo, Munich, and Sydney
Geographic Context:
- California, United States: Known for its diverse biotechnology industry and vibrant startup ecosystem
- Remote work: Offers flexibility and work-life balance, with the ability to work from anywhere with a stable internet connection
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: This role offers a flexible work environment, with the option to work remotely or on-site, depending on the candidate's preferences and the company's needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interviews with the hiring manager and cross-functional team members
- Final interview with the Director of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Understanding of qPCR and NGS technologies and applications
- Problem-solving skills and ability to work collaboratively
- Creativity and data-driven approach
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, particularly in the life sciences industry
- Demonstrate your understanding of qPCR and NGS technologies and applications in your application materials
- Showcase your creativity and data-driven approach through examples of successful marketing campaigns you've led
ATS Keywords: Product Marketing, qPCR, NGS, Marketing Strategies, Campaign Management, Collaboration, Customer Orientation, Presentation Skills, Problem Solving, Data Analysis, Lead Generation, Marketing Collaterals, Metrics, Creativity, Attention to Detail, Interpersonal Skills
ASSUMPTION: Standard BioTools uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: This role requires proficiency in various marketing tools and technologies, with a focus on data analysis and content creation.
👔 Cultural Fit Considerations
Company Values:
- Keep customers front and center in all of our work
- Be accountable and deliver on commitments
- Drive continuous improvement
- Be collaborative and work as one team: fostering communications in a learning, coaching, and helpful environment
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
- Customer-centric and focused on delivering value
Self-Assessment Questions:
- How do you align with Standard BioTools' core values, particularly in keeping customers front and center in your work?
- How comfortable are you working in a remote or hybrid work environment, and how do you ensure effective communication and collaboration with team members?
- How do you balance creativity and data-driven approaches in your marketing strategies, and can you provide examples of successful campaigns you've led?
ASSUMPTION: Standard BioTools values candidates who demonstrate a strong fit with their company culture and a commitment to delivering exceptional customer value.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with cross-functional teams and stakeholders to ensure alignment and successful product launches
- Adapting to a remote or hybrid work environment, with the need for strong communication and collaboration skills
- Keeping up-to-date with the latest trends and technologies in the life sciences industry
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Compared to other Senior Product Marketing Manager roles, this position offers a unique focus on qPCR and NGS technologies and applications, with a strong emphasis on outbound marketing
- Standard BioTools' focus on innovation and customer satisfaction sets it apart from other biotechnology research companies
- This role offers significant growth potential, with opportunities to advance within the Product Marketing team or explore other roles within the company
ASSUMPTION: This role offers a unique combination of marketing expertise, industry-specific knowledge, and growth opportunities within a well-established company in the biotechnology research industry.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new qPCR product, including targeted advertising, content marketing, and event marketing
- Conducting market research to identify customer needs and preferences for NGS library preparation products, and using that information to inform product development and marketing strategies
- Creating and managing a marketing collateral library for qPCR and NGS products, ensuring consistency and accuracy in brand messaging and technical information
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, with a focus on creativity, data-driven approaches, and customer-centric marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle for qPCR and NGS products, and how this role fits into that process?
- How does Standard BioTools support the professional development and growth of its marketing team members?
- Can you provide examples of successful marketing campaigns led by Standard BioTools, and how this role contributed to their success?
- How does Standard BioTools approach collaboration and communication in a remote or hybrid work environment, and what tools and technologies do you use to facilitate effective teamwork?
- What are the most significant challenges facing the life sciences industry today, and how does this role address those challenges?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in and understanding of the role, as well as your commitment to driving marketing success at Standard BioTools.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, particularly in the life sciences industry, and your understanding of qPCR and NGS technologies and applications
- Prepare examples of successful marketing campaigns you've led, demonstrating your creativity and data-driven approach
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
