📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Airbyte
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time, Hybrid (On-site 3x per week)
🔹 Category: Marketing
🔹 Date Posted: April 19, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Shaping Airbyte's narrative and driving market presence
- Developing and executing a comprehensive product marketing strategy
- Refining messaging and positioning for Airbyte's products
- Collaborating with cross-functional teams to ensure cohesive messaging
- Overseeing product launches and website optimization efforts
ASSUMPTION: This role requires a strong understanding of B2B and dev tool product marketing, as well as exceptional written communication skills.
📋 Key Responsibilities
✅ Refine messaging and positioning for Airbyte's products by developing positioning guides, messaging pillars, solution briefs, and other enablement materials
✅ Collaborate with demand generation to create impactful assets and resources for integrated marketing campaigns
✅ Work closely with Marketing, Developer Relations, and Sales teams to ensure cohesive messaging, targeted positioning, and effective enablement, developing tools such as pitch decks, battlecards, and discovery questionnaires
✅ Become an expert on customer needs, industry trends, and competitors in the Data Integration space through thorough analysis
✅ Oversee product launches and releases by coordinating the creation of comprehensive internal and external materials with Product and Engineering teams
✅ Own and implement the AR strategy to drive business growth
✅ Lead website enhancement projects, continuously optimizing the site to support marketing campaigns and boost engagement
ASSUMPTION: This role involves a high level of collaboration and requires strong project management skills to coordinate efforts across multiple teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of experience in B2B and dev tool product marketing
Required Skills:
- Proven track record in B2B and dev tool product marketing
- Excellent written communication skills (writing samples required)
- Strong editing skills
- Ability to prioritize ruthlessly and work on multiple projects simultaneously
- High attention to detail
- Collaborative and supportive work style
- Passion for understanding and explaining products
Preferred Skills:
- Experience with open-source software or communities
- Familiarity with data integration or EL(T) tools
- Knowledge of Airbyte's products and market position
ASSUMPTION: Candidates with experience in open-source software or data integration tools may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $160,000 - $190,000 USD per year, plus a generous equity package
Benefits:
- Relocation assistance for U.S. employees moving to San Francisco
- Unlimited paid time off
- 16 weeks of paid parental leave for new parents
- Sponsored travel for annual company-wide retreats, team offsites, and Travel With Purpose
- Open book policy for professional and career development
- Continuous learning/training policy for conference and training program sponsorship
- Competitive benefits package, including medical, dental, and vision insurance, life and AD&D insurance, short-term and long-term disability insurance, healthcare insurance stipend, 401k, FSA, and work visa sponsorship
Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement (on-site 3x per week)
ASSUMPTION: The salary range provided is based on industry standards for a Senior Product Marketing Manager role in the San Francisco Bay Area.
📌 Applicant Insights
🔍 Company Context
Industry: Airbyte operates in the data integration and open-source software industries, focusing on EL(T) (Extract, Load, Transform) tools
Company Size: Airbyte is a mid-sized company with 51-200 employees, providing ample opportunities for growth and collaboration
Founded: Airbyte was founded in 2020 and has since grown to serve over 25,000 companies with its 200+ connectors
Company Description:
- Airbyte is the open-source standard for EL(T), enabling data teams to replicate data from various sources to data warehouses, lakes, and other destinations
- The company believes that only an open-source approach can solve the problem of data integration, covering the long tail of integrations while enabling teams to adapt pre-built connectors to their needs
- Airbyte has raised $181M from top investors and follows a product-led growth strategy
Company Specialties:
- Data engineering
- Data integration
- ETL and ELT tools
- Open-source software
Company Website: airbyte.com
ASSUMPTION: Airbyte's open-source approach and focus on data integration make it a unique and innovative company in the tech industry.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the VP of Marketing and works closely with cross-functional teams, including Product, Marketing, Developer Relations, and Sales
Work Arrangement: Hybrid (on-site 3x per week, with flexible remote work options)
Growth Opportunities:
- Potential to grow into a leadership role as Airbyte's product marketing organization scales
- Opportunities to collaborate with and learn from experienced marketing and product professionals
- Chance to make a significant impact on Airbyte's growth and market leadership
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to grow into a leadership position as Airbyte continues to expand.
🌍 Location & Work Environment
Office Type: Airbyte's headquarters is located in San Francisco, with a hybrid work arrangement (on-site 3x per week)
Office Location(s): San Francisco, California, United States
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene and numerous networking opportunities
- The city offers a diverse range of cultural, recreational, and culinary experiences
- San Francisco has a Mediterranean climate, with mild winters and cool summers
Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement (on-site 3x per week)
ASSUMPTION: Airbyte's hybrid work arrangement allows employees to balance on-site collaboration with the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Behavioral and skills-based interviews with the hiring manager and cross-functional team members
- Final interview with the VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Written communication skills
- Product marketing experience and expertise
- Collaboration and teamwork skills
- Problem-solving and analytical skills
- Alignment with Airbyte's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Provide specific examples of your accomplishments in previous roles
- Demonstrate your understanding of Airbyte's products and market position in your application materials
- Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments
- Follow up with Airbyte after your interview to express your enthusiasm for the role and reiterate your qualifications
ATS Keywords: Product Marketing, B2B Marketing, Dev Tool Marketing, Messaging, Positioning, Campaign Collaboration, Communication Strategy, Industry Insight, Product Launch, Website Optimization, Customer Understanding, Collaboration, Prioritization, Written Communication, Attention to Detail, Teamwork
ASSUMPTION: Airbyte's hiring process is designed to assess candidates' skills, experience, and cultural fit for the role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
- Product management tools (e.g., Asana, Jira)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Airbyte uses a variety of tools and technologies to streamline workflows and facilitate collaboration among teams.
👔 Cultural Fit Considerations
Company Values:
- Open and inclusive
- Customer-centric
- Collaborative
- Adaptable
- Impact-driven
Work Style:
- Airbyte values a balance between autonomy and collaboration
- The company encourages employees to take ownership of their work and make decisions independently
- Airbyte fosters a culture of open communication and continuous learning
- The work environment is fast-paced and dynamic, with a strong focus on results and impact
Self-Assessment Questions:
- Do you share Airbyte's values and commitment to open and inclusive collaboration?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on results and impact?
- Do you possess strong written communication skills and the ability to adapt your messaging to different audiences?
ASSUMPTION: Airbyte's company culture values open communication, collaboration, and a strong work ethic, with an emphasis on results and impact.
⚠️ Potential Challenges
- The role requires a high level of collaboration and coordination with cross-functional teams, which can be challenging at times
- Airbyte is a growing company, and the product marketing organization is still being established, which may present unique challenges and opportunities
- The role involves refining messaging and positioning for Airbyte's products, which can be a complex and ongoing process
- The hybrid work arrangement may present challenges for some candidates, requiring a balance between on-site collaboration and remote work
ASSUMPTION: While Airbyte offers numerous opportunities for growth and impact, candidates should be prepared to face challenges and adapt to a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a unique opportunity to shape Airbyte's narrative and drive market presence in the data integration and open-source software industries
- Airbyte's focus on EL(T) tools and open-source software makes this role distinct from other product marketing positions in the tech industry
- Career paths for product marketing professionals at Airbyte may vary depending on the company's growth and expansion, offering unique opportunities for growth and development
ASSUMPTION: This role offers a unique opportunity for product marketing professionals to make a significant impact on Airbyte's growth and market leadership in the data integration and open-source software industries.
📝 Sample Projects
- Developing and refining positioning guides, messaging pillars, and solution briefs for Airbyte's products
- Collaborating with demand generation to create impactful assets and resources for integrated marketing campaigns
- Overseeing product launches and releases, coordinating the creation of comprehensive internal and external materials with Product and Engineering teams
ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and deliverables for the Senior Product Marketing Manager role at Airbyte.
❓ Key Questions to Ask During Interview
- How does Airbyte differentiate its products and services in the competitive data integration market?
- What are the key priorities for the first 90 days in this role?
- How does Airbyte support the growth and development of its product marketing team members?
- What is the company's long-term vision for its product marketing organization?
- How does Airbyte measure the success of its product marketing efforts, and what key metrics should I focus on?
ASSUMPTION: These key questions will help you better understand the role, the company's priorities, and the expectations for the Senior Product Marketing Manager position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments
- Follow up with Airbyte after your interview to express your enthusiasm for the role and reiterate your qualifications
- If selected for the final interview, be prepared to present a portfolio of your past work and provide specific examples of your accomplishments in previous roles
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
