Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Maven

🔹 Location: Remote (US time zones)

🔹 Job Type: Full-time

🔹 Category: Product Marketing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US time zones)

🚀 Job Overview

Key aspects of this role include:

• Driving instructor acquisition and success through targeted messaging and positioning
• Conducting customer research to understand instructor motivations and behaviors
• Launching new features and programs with clear, compelling go-to-market strategies
• Collaborating cross-functionally with product, growth, brand, and instructor acquisition teams
• Working in a high-ownership, high-collaboration environment with a small, empowered team

ASSUMPTION: This role requires a strong background in product marketing, with a focus on B2C or marketplace contexts. The ideal candidate will have experience in messaging, positioning, customer research, and launching new products or features.

📋 Key Responsibilities

✅ Lead instructor-facing messaging and positioning to drive instructor acquisition and success

✅ Conduct qualitative and quantitative research to understand instructor motivations, behaviors, and objections

✅ Synthesize research insights into instructor personas, messaging frameworks, and segmentation strategies

✅ Launch new features and programs with clear, compelling go-to-market strategies

✅ Measure and optimize the performance of marketing campaigns and initiatives

✅ Collaborate cross-functionally with product, growth, brand, and instructor acquisition teams

✅ Work in a high-ownership, high-collaboration environment with a small, empowered team

ASSUMPTION: This role requires strong communication, project management, and strategic thinking skills. The ideal candidate will be comfortable with ambiguity and moving fast without sacrificing quality.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience in product marketing, with a focus on B2C or marketplace contexts

Required Skills:

• Proven track record in product marketing, with experience in messaging, positioning, and customer research
• Strong analytical skills and data-driven mindset
• Excellent communication and writing skills
• Ability to work independently and in a team environment
• Familiarity with the creator or expert economy, or excitement to dive in

Preferred Skills:

• Experience with cohort-based courses or learning platforms
• Fluency in Spanish or other languages

ASSUMPTION: This role requires a strong background in product marketing, with a focus on B2C or marketplace contexts. The ideal candidate will have experience in messaging, positioning, customer research, and launching new products or features.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (open to review based on candidate experience)

Benefits:

• Strong benefits package
• Equity

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a senior product marketing role with 5-10 years of experience. The final salary will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Education Technology (EdTech)

Company Size: 201-500 employees (small, empowered team)

Founded: 2011 (over 10 years of experience)

Company Description:

• Maven is reinventing professional education by offering cohort-based courses focused on critical skills needed to succeed
• The company encourages continuous learning and growth, with over 500 courses available on its platform
• Maven is founder-led, with a CEO who co-founded Udemy and a CTO who was the first engineer at Venmo

Company Specialties:

• Cohort-based courses
• Expert-led learning experiences
• Career growth and development

Company Website: https://www.maven.com

ASSUMPTION: Maven is a well-established company in the EdTech industry, with a strong focus on continuous learning and growth. The company's small, empowered team structure allows for high-ownership and high-collaboration.

📊 Role Analysis

Career Level: Senior (5-10 years of experience)

Reporting Structure: Reports to the VP of Growth, works alongside the Instructor Acquisition Manager

Work Arrangement: Remote (US time zones)

Growth Opportunities:

• Potential to shape the future of professional education
• Opportunity to work with a small, empowered team and have a significant impact on the company's success
• Possibility to grow within the company as it continues to expand

ASSUMPTION: This role offers significant growth opportunities, both in terms of personal development and career advancement. The small, empowered team structure allows for high-ownership and high-collaboration, enabling the ideal candidate to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Remote (US time zones)

Geographic Context:

• Remote work allows for flexibility and a better work-life balance
• US time zones ensure collaboration and communication with the team and instructors

Work Schedule: Full-time (40 hours per week), with no-meeting Wednesdays for creative space

ASSUMPTION: The remote work environment offers flexibility and a better work-life balance. The US time zones ensure collaboration and communication with the team and instructors, while no-meeting Wednesdays provide dedicated time for creative work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Take-home assignment or case study
• Final interview with the team

Key Assessment Areas:

• Product marketing experience and skills
• Customer research and data analysis abilities
• Communication and writing skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant product marketing experience and achievements
• Demonstrate strong analytical skills and data-driven mindset
• Showcase excellent communication and writing skills through a well-crafted resume and cover letter
• Prepare for behavioral and situational interview questions focused on product marketing, customer research, and collaboration

ATS Keywords: Product Marketing, Messaging, Positioning, Customer Research, Data Analysis, Content Creation, Project Management, Collaboration, Strategic Thinking, Market Research, Instructor Acquisition, Go-to-market Strategies, Qualitative Research, Quantitative Research, Copywriting, Execution

ASSUMPTION: The application process for this role is typical for a senior product marketing position. The key assessment areas focus on the candidate's product marketing experience, customer research and data analysis abilities, communication and writing skills, and cultural fit. The interview process is designed to evaluate the candidate's skills and alignment with the company's values.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello)
• Customer research tools (e.g., SurveyMonkey, Typeform)
• Data analysis tools (e.g., Google Analytics, Excel)
• Content creation tools (e.g., Google Docs, Canva)

ASSUMPTION: The tools and technologies required for this role are standard for a product marketing position. The ideal candidate will have experience with project management, customer research, data analysis, and content creation tools.

👔 Cultural Fit Considerations

Company Values:

• High-ownership, high-collaboration
• Writing-focused company culture
• Direct feedback and open communication

Work Style:

• Empowered team structure
• Cross-functional collaboration
• Writing-focused environment

Self-Assessment Questions:

• Do you thrive in a high-ownership, high-collaboration environment?
• Are you comfortable providing and receiving direct feedback?
• Do you prefer a writing-focused work environment?

ASSUMPTION: Maven's company culture is characterized by high-ownership, high-collaboration, and direct feedback. The ideal candidate will be comfortable working in a writing-focused environment and thrive in a small, empowered team structure.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills
• Collaborating with a small, empowered team may require adaptability and flexibility
• Driving instructor acquisition and success may require a deep understanding of the instructor market and competitive landscape
• Conducting customer research may require strong analytical skills and data-driven mindset

ASSUMPTION: The potential challenges for this role include working remotely, collaborating with a small, empowered team, driving instructor acquisition and success, and conducting customer research. The ideal candidate will have strong self-motivation, adaptability, and analytical skills to overcome these challenges.

📈 Similar Roles Comparison

• This role focuses on instructor-facing messaging and positioning, while similar roles may focus on learner-facing marketing or platform development
• Maven's focus on cohort-based courses differentiates it from other EdTech companies that offer self-paced learning
• This role offers significant growth opportunities, both in terms of personal development and career advancement

ASSUMPTION: This role is unique in its focus on instructor-facing messaging and positioning for a cohort-based learning platform. The ideal candidate will have experience in product marketing, customer research, and launching new products or features, with a strong interest in the EdTech industry.

📝 Sample Projects

• Conducting customer research to understand instructor motivations and behaviors
• Developing instructor personas and messaging frameworks
• Launching new features or programs with clear, compelling go-to-market strategies

ASSUMPTION: The sample projects for this role are designed to evaluate the candidate's customer research, messaging, and go-to-market strategy skills. The ideal candidate will have experience in these areas and be able to provide specific examples of their work.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader organization?
• How does Maven support the growth and development of its instructors?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Maven measure the success of its marketing campaigns and initiatives?
• What are the most important qualities for someone to succeed in this role?

ASSUMPTION: The key questions to ask during the interview are designed to evaluate the candidate's understanding of the role, the company, and the industry. The ideal candidate will have a strong understanding of product marketing, customer research, and the EdTech industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
• Prepare for behavioral and situational interview questions focused on product marketing, customer research, and collaboration
• Follow up with the hiring manager one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.