📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: 2U
🔹 Location: US-VA-Arlington//US-Remote
🔹 Job Type: Full-time
🔹 Category: Education Administration Programs
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days in-office per week)
🚀 Job Overview
Key aspects of this role include:
- Utilizing marketing insights to drive degree pipeline research and strategy
- Collaborating with cross-functional teams to improve marketing insights and support sales conversations
- Developing target lists of ideal programs and feature checklists for each vertical
- Creating deep-dives in important disciplines to bolster sales conversations
- Working with Finance to iterate on program rubrics and models, and with Data Science to create self-service tools
ASSUMPTION: This role requires a strong understanding of the higher education landscape and the ability to analyze data to inform strategic decisions.
📋 Key Responsibilities
✅ Utilize market knowledge to develop target lists of ideal programs and feature checklists for each vertical
✅ Develop standard analytical frameworks to identify product fit and optimize potential programs
✅ Create deep-dives in most important disciplines to help bolster level of sales conversations
✅ Ensure that marketing, finance, data science insights are being shared with partnerships and turned into dashboards, rubrics, etc.
✅ Provide ad-hoc sales support and dedicated representation of marketing team for pipeline or existing partner calls
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to communicate complex information effectively.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent work experience; Master’s degree a plus
Experience: At least 5 - 7 years of relevant work experience
Required Skills:
- Clear understanding of the higher education landscape
- 5+ years’ experience utilizing data and analytics to formulate sound program objectives, solve business problems, and drive business strategy
- Proven ability to work in cross-functional teams, communicate with colleagues in both business and technical roles, and develop trusting relationships at all levels
- Demonstrated organizational skills, and ability to work independently and autonomously
Preferred Skills:
- Outstanding tendency and ability to communicate (written, verbal, presentation) with all stakeholders
- Strategic and tactical problem solver including facility with using data and analytics
- Meticulous attention to detail
- Proven ability to influence cross-functional teams without formal authority
- Ability to thrive in an environment of constant change
- Self-starter attitude; ability to self-serve, investigate and get the information needed for the project at hand through to completion
- Ability to thrive in a complex and often ambiguous environment, to build recommendations to team members and management
ASSUMPTION: Candidates with experience in higher education and data analysis are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $115,000 - $138,000 USD per year
Benefits:
- Medical, dental, and vision coverage
- Life insurance, disability, and 401(k) employer match
- Free snacks and drinks in-office
- Generous paid holidays and leave policies, including unlimited PTO
- Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Education Administration Programs
Company Size: 1,001-5,000 employees
Founded: 2008
Company Description:
- 2U is the company behind edX, connecting over 93 million learners to world-class, free-to-degree online education in partnership with top universities and industry experts.
- The company powers more than 4,000 online higher education offerings, from free courses to full degrees.
- 2U is committed to eliminating the back row in education by providing access to high-quality online education at scale.
Company Specialties:
- Higher education
- Online education
- Education technology
Company Website: 2u.com
ASSUMPTION: 2U is a well-established company in the online education industry, with a strong focus on providing access to high-quality education for a wide range of learners.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Senior Vice President of Marketing and Partnerships
Work Arrangement: Hybrid (2 days in-office per week, with occasional travel to HQ or partner universities)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunity to work on a wide range of projects and initiatives
- Possibility to gain experience in a dynamic, fast-paced environment
ASSUMPTION: This role offers significant opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 2345 Crystal Drive, 1100, Arlington, Virginia 22202, US
Geographic Context:
- The Arlington, VA office is located in the Crystal City neighborhood, near Reagan National Airport and the Pentagon
- The area offers a mix of urban and suburban living, with easy access to public transportation and numerous amenities
- The company also offers remote work options, allowing for flexibility and work-life balance
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The hybrid work arrangement and flexible scheduling options provide a good balance between in-office collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional team members
- Final interview with the Senior Vice President of Marketing and Partnerships
Key Assessment Areas:
- Data analysis and problem-solving skills
- Cross-functional collaboration and communication skills
- Understanding of the higher education landscape
- Ability to work independently and manage multiple projects
Application Tips:
- Highlight relevant experience and achievements in higher education and data analysis
- Tailor your resume and cover letter to emphasize the skills and qualifications required for this role
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
ATS Keywords: Product Marketing, Higher Education, Data Analysis, Cross-Functional Collaboration, Market Research, Strategic Problem Solving, Communication, Organizational Skills, Self-Starter Attitude, Attention to Detail
ASSUMPTION: The interview process for this role is designed to assess both technical skills and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
ASSUMPTION: Proficiency in relevant software tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with large datasets and analyzing complex information?
- Do you have strong communication skills and the ability to collaborate effectively with cross-functional teams?
ASSUMPTION: A strong cultural fit for this role requires a candidate who is adaptable, analytical, and a strong communicator.
⚠️ Potential Challenges
- Working with large datasets and complex information
- Managing multiple projects and priorities
- Collaborating with cross-functional teams and stakeholders
- Keeping up with the fast-paced nature of the online education industry
ASSUMPTION: Success in this role requires strong analytical skills, attention to detail, and the ability to manage multiple projects and priorities effectively.
📈 Similar Roles Comparison
- This role is similar to a Senior Market Research Analyst or Senior Data Analyst within the higher education industry
- Unlike other roles, this position requires a strong understanding of the higher education landscape and the ability to apply data analysis to inform strategic decisions
- Career progression in this role may lead to leadership positions within the marketing department
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry.
📝 Sample Projects
- Conducting a comprehensive analysis of the higher education market to identify trends and opportunities
- Developing a detailed competitive analysis of key competitors in the online education space
- Creating a comprehensive dashboard to track key performance indicators (KPIs) and inform strategic decision-making
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of analysis required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30-60-90 days?
- How does the company foster a culture of innovation and collaboration?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Research the company and the online education industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
