Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: GBG

🔹 Location: Atlanta, Georgia, United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (USA, UK, APAC)

🚀 Job Overview

Key aspects of this role include:

• Driving growth, adoption, and usage of GBG's Identity Fraud products
• Collaborating cross-functionally to create impactful messaging and content
• Conducting competitive research and managing analyst relations
• Partnering with sales enablement to provide content and training
• Understanding customer needs and creating relevant marketing materials

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in B2B tech product marketing to drive product adoption and revenue growth.

📋 Key Responsibilities

✅ Develop and execute product marketing strategies, including positioning, messaging, and deliverables for various audiences

✅ Conduct competitive research, create battlecards, and manage analyst relations

✅ Lead and collaborate with global marketing teams to develop and refine messaging and content

✅ Partner with sales enablement to provide content and training for go-to-market teams

✅ Understand customer needs through research, interviews, and case studies to create relevant marketing materials

✅ Measure performance and refine approaches based on data, sales success, and feedback

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and data-driven decision making to achieve product marketing goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proficient years of experience in B2B tech product marketing, preferably in software

Required Skills:

• Proven track record in B2B tech product marketing
• Strong storytelling abilities
• Journalistic approach to content creation
• Proven market insight and customer understanding
• Effective cross-functional collaboration and active listening skills
• Flexibility, adaptability, and strong organizational skills

Preferred Skills:

• Experience in pre-sales or product management
• Fluency in additional languages

ASSUMPTION: Candidates with a background in software product marketing and a passion for driving product adoption will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (Estimated, based on industry standards for a Senior Product Marketing Manager with 5-10 years of experience in the United States)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous PTO and holiday schedule
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, with a flexible work schedule

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Product Marketing Manager with the given experience level in the United States. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: GBG operates in the IT Services and IT Consulting industry, focusing on identity data, verification, and fraud detection

Company Size: GBG has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth

Founded: GBG was founded in 1989 and has since grown into a global leader in identity and location tech

Company Description:

• GBG enables safe and rewarding digital lives for genuine people worldwide
• The company combines global data with innovative technology to verify identities and addresses
• GBG serves over 20,000 customers globally, protecting against digital crime and driving responsible growth

Company Specialties:

• Identity data
• Identity verification
• Location Intelligence
• Fraud detection
• Document validation
• Employee background screening
• KYC
• AML
• Age verification
• Identity fraud
• Address validation
• Trace and investigate
• Application fraud
• PEPs and Sanctions checks
• Customer registration
• Criminal record checks
• ID verification
• ID scanning
• Data quality
• Fraud management
• Contact validation

Company Website: www.gbg.com

ASSUMPTION: GBG's extensive experience and global presence provide a strong foundation for applicants to grow and make an impact in their roles.

📊 Role Analysis

Career Level: This role is at the senior level, offering opportunities for strategic decision-making and leadership

Reporting Structure: The Senior Product Marketing Manager reports to the Head of Product Marketing for the Identity Fraud business

Work Arrangement: This role is remote-friendly, with the option to work from various locations across the USA, UK, and APAC

Growth Opportunities:

• Potential to expand product marketing strategies across GBG's global markets
• Chance to collaborate with cross-functional teams and develop leadership skills
• Opportunities to influence product development and go-to-market strategies

ASSUMPTION: This role offers a mix of strategic, tactical, and leadership responsibilities, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: GBG has multiple office locations worldwide, with the option to work remotely

Office Location(s): GBG offices are located in Chester, Worcester, London, Mannheim, Redwood City, New York, Atlanta, Sydney, Melbourne, and Mersin

Geographic Context:

• Atlanta, Georgia, United States: A bustling city with a diverse culture, offering numerous amenities and a vibrant tech industry
• Remote work: Provides flexibility and the opportunity to work from various locations across the USA, UK, and APAC

Work Schedule: Full-time, with a flexible work schedule and the option to work remotely

ASSUMPTION: The remote-friendly work arrangement offers applicants the flexibility to balance their personal and professional lives while collaborating with a global team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Attraction team
• Interview with the hiring manager
• Final interview with the Head of Product Marketing

Key Assessment Areas:

• Product marketing experience and achievements
• Storytelling and communication skills
• Customer understanding and market insight
• Cross-functional collaboration and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant product marketing experience and achievements
• Demonstrate your understanding of GBG's products and market position in your application materials
• Prepare examples of your work, such as case studies or marketing campaigns, to showcase your skills during the interview

ATS Keywords: B2B Product Marketing, Storytelling, Content Creation, Market Insight, Cross-Functional Collaboration, Flexibility, Organizational Skills

ASSUMPTION: Applicants should focus on demonstrating their product marketing experience, strategic thinking, and ability to collaborate effectively with cross-functional teams during the interview process.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Workspace (G Suite)
• Microsoft Office Suite
• Product marketing-specific tools (e.g., Asana, Trello, or similar)

ASSUMPTION: Applicants should be comfortable using marketing automation tools, CRM platforms, and collaboration software to manage their work effectively.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Responsible
• Inclusive

Work Style:

• Global and collaborative
• Data-driven and strategic
• Adaptable and flexible
• Focused on driving results and growth

Self-Assessment Questions:

• How do you align with GBG's customer-centric approach to product marketing?
• How comfortable are you working in a global, collaborative environment?
• How do you balance data-driven decision making with adaptability and flexibility in your work?

ASSUMPTION: Applicants should assess their fit with GBG's company values and work style to ensure a successful and fulfilling career at the organization.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, global environment
• Balancing strategic planning with tactical execution
• Collaborating effectively with cross-functional teams across different time zones
• Adapting to changes in product offerings, market conditions, or company priorities

ASSUMPTION: Applicants should be prepared to manage multiple priorities, work collaboratively, and adapt to changes in a dynamic, global environment.

📈 Similar Roles Comparison

• Unlike other product marketing roles, this position focuses on driving growth and adoption for GBG's Identity Fraud products specifically
• GBG's global presence and customer-centric approach differentiate this role from similar positions in other organizations
• Career progression may involve expanding product marketing strategies across GBG's global markets or moving into a leadership role

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing a go-to-market strategy for a new Identity Fraud product launch
• Conducting customer interviews and creating buyer personas for targeted marketing campaigns
• Analyzing competitor offerings and creating battlecards to differentiate GBG's products

ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Senior Product Marketing Manager role at GBG.

❓ Key Questions to Ask During Interview

• How does this role contribute to GBG's overall product marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does GBG support the professional development and growth of its product marketing team members?
• What are the most significant challenges facing the Identity Fraud business line, and how can this role address them?
• How does GBG foster a collaborative and inclusive work environment?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and gain a better understanding of GBG's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
• Prepare examples of your work, such as case studies or marketing campaigns, to showcase your skills during the interview
• Follow up with the Talent Attraction team one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.