Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Hyperexponential

🔹 Location: New York, United States (Remote with 2-3 days in NYC office)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-06

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote with on-site presence)

🚀 Job Overview

Key aspects of this role include:

• Driving product launches and Go-to-Market strategy
• Transforming product features into compelling value propositions
• Collaborating with cross-functional teams for successful product releases
• Streamlining launch processes and enhancing customer engagement

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on cross-functional collaboration and impactful product launches.

📋 Key Responsibilities

✅ Own the execution of the Go-to-Market strategy, gathering market insights and collaborating with cross-functional teams

✅ Transform product features into audience-relevant, compelling value propositions

✅ Plan and execute product launches across all channels, ensuring flawless execution

✅ Streamline launch processes to maximize impact and efficiency

✅ Create clear, effective communications to support product launches and long-term customer engagement

✅ Work closely with product teams to gather real-time market feedback and position new features

✅ Equip the sales team with necessary materials to close deals, including pitch decks and customer-facing content

✅ Develop and implement processes to make product launches smoother, faster, and more effective

✅ Serve as the central hub of product launches, ensuring alignment and synchronization across teams

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively with various teams to drive successful product launches.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of B2B software marketing experience, with a proven track record in successful product launches

Required Skills:

• Proven experience in B2B software marketing
• Successful product launch experience
• Strong messaging and communication skills
• Excellent project coordination skills
• Outstanding written, verbal, and presentation skills
• Sales savvy and understanding of the sales cycle

Preferred Skills:

• Experience in the insurance industry
• Familiarity with SaaS products
• Knowledge of Python and data-driven decision-making

ASSUMPTION: While industry-specific experience is not required, familiarity with the insurance industry or SaaS products would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $140,000 - $170,000 per year (based on provided information)

Benefits:

• Comprehensive healthcare
• Flexible work options
• Supportive work environment

Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement (remote with 2-3 days in the NYC office)

ASSUMPTION: The provided salary range is based on the information given in the job description. However, the actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (Insurtech)

Company Size: 201-500 employees (Medium-sized company with a startup-like growth trajectory)

Founded: 2017 (8 years ago)

Company Description:

• Hyperexponential is transforming the insurance industry through decision intelligence, enabling quicker and smarter decision-making
• The company combines actuarial experience and engineering expertise to develop solutions that enhance productivity and transform organizational performance
• Hyperexponential works closely with clients to embrace the digital revolution and meet their future ambitions

Company Specialties:

• Decision intelligence software
• Insurance pricing and risk modeling
• Data-driven decision-making

Company Website: http://www.hyperexponential.com

ASSUMPTION: Hyperexponential is a growing insurtech company with a strong focus on innovation and customer success. Their culture values collaboration, smart decision-making, and continuous improvement.

📊 Role Analysis

Career Level: Senior (5-10 years of experience)

Reporting Structure: Reports directly to the Hiring Manager, Chris Camps

Work Arrangement: Hybrid (Remote with 2-3 days in the NYC office)

Growth Opportunities:

• As a senior role, this position offers opportunities for career growth and leadership within the marketing team
• With the company's rapid growth, there may be opportunities to take on additional responsibilities or move into a management role
• The role's focus on driving product launches and Go-to-Market strategy provides ample opportunities to make a significant impact on the company's success

ASSUMPTION: This role offers a unique opportunity to join a high-growth company at a senior level, with ample opportunities for career growth and impact.

🌍 Location & Work Environment

Office Type: Hybrid (Remote with on-site presence)

Office Location(s): New York, United States

Geographic Context:

• New York City is a major global financial hub, with a vibrant tech industry and a large talent pool
• The city offers a diverse range of cultural, entertainment, and dining options
• New York has a humid subtropical climate, with hot summers and cold winters

Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement allows for a good balance between remote work and in-person collaboration, providing flexibility and the opportunity to build relationships with team members.

💼 Interview & Application Insights

Typical Process:

• Chat with the Talent Team to kick things off
• Deep-dive conversation with the Hiring Manager
• Presentation Interview to assess skills and fit
• Values discussion to ensure cultural alignment
• Meeting with the CEO to discuss the company's vision and goals

Key Assessment Areas:

• Product marketing experience and expertise
• Launch execution and planning skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant B2B software marketing experience and successful product launches
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare a compelling presentation for the Presentation Interview, showcasing your product marketing skills and strategic thinking

ATS Keywords: B2B software marketing, product launches, messaging, project coordination, communication skills, sales savvy

ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on product marketing expertise and strategic thinking.

🛠️ Tools & Technologies

• Product marketing tools (e.g., Asana, Trello, or similar)
• Presentation software (e.g., PowerPoint, Google Slides, or similar)
• Collaboration tools (e.g., Slack, Microsoft Teams, or similar)
• Insurance industry-specific tools and platforms (e.g., pricing software, risk modeling tools)

ASSUMPTION: The required tools and technologies for this role are primarily product marketing and collaboration tools, with some industry-specific tools that may be relevant.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Collaboration and cross-functional teamwork
• Smart decision-making and data-driven approaches

Work Style:

• Agile and adaptable, with a focus on driving results and impact
• Strong communication and collaboration skills
• Ability to work effectively in a hybrid work environment

Self-Assessment Questions:

• How have you successfully executed product launches in the past, and what challenges did you face?
• Can you provide an example of how you've transformed complex product features into compelling value propositions?
• How do you approach working in a hybrid work environment, and what strategies do you use to maintain productivity and collaboration?

ASSUMPTION: Hyperexponential values candidates who are innovative, collaborative, and results-driven, with strong communication skills and the ability to thrive in a hybrid work environment.

⚠️ Potential Challenges

• Balancing remote work and in-person collaboration in a hybrid work arrangement
• Managing multiple product launches simultaneously and meeting tight deadlines
• Adapting to a fast-paced, high-growth company environment
• Navigating the insurance industry and understanding its unique dynamics and regulations

ASSUMPTION: These potential challenges require strong organizational skills, adaptability, and a solid understanding of the insurance industry and its unique dynamics.

📈 Similar Roles Comparison

• Compared to other senior product marketing roles, this position offers a unique opportunity to join a high-growth insurtech company at a senior level
• Industry-specific context: The insurance industry is highly regulated and competitive, with a strong focus on data-driven decision-making and risk management
• Career path comparison: This role offers opportunities for career growth and leadership within the marketing team, with potential paths into management or other senior roles within the company

ASSUMPTION: This role offers a unique blend of industry-specific context, career growth opportunities, and the chance to make a significant impact on a high-growth company's success.

📝 Sample Projects

• Developing and executing a Go-to-Market strategy for a new insurance pricing product
• Transforming complex risk modeling features into compelling value propositions for insurance underwriters
• Collaborating with the sales team to create customer-facing content and demos for a new product launch

ASSUMPTION: These sample projects illustrate the role's focus on driving product launches, transforming product features into value propositions, and collaborating with cross-functional teams to ensure successful product releases.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role fits into it?
• How does the marketing team collaborate with other departments, such as product and sales, to ensure successful product launches?
• What are the most significant challenges facing the insurance industry, and how does Hyperexponential's approach address them?
• How does the company support the professional development and growth of its employees?
• What is the company's long-term vision, and how does this role contribute to achieving it?

ASSUMPTION: These interview questions are designed to assess the company's product strategy, team dynamics, industry insights, employee development, and long-term vision, providing valuable context for the role and the company's future.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant B2B software marketing experience and successful product launches
• Prepare a compelling presentation for the Presentation Interview, showcasing your product marketing skills and strategic thinking
• Follow up with the hiring team one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.