Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Aiwyn

🔹 Location: Remote (US based)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Refining product messaging and positioning for the PracticeOS platform
• Developing sales enablement materials and training for the sales and GTM teams
• Researching and understanding buyer personas to inform marketing and sales strategies
• Collaborating with marketing to execute content and campaign strategies
• Implementing customer marketing strategies to drive retention and upselling
• Monitoring and reporting on platform performance to assess and address gaps

ASSUMPTION: This role requires a strong understanding of both product marketing and the accounting industry to succeed.

📋 Key Responsibilities

✅ Partner with Product and Sales Teams to refine product messaging, value proposition, and positioning

✅ Create and manage sales enablement materials and training for the sales and GTM teams

✅ Research and gather insights on buyer personas, including pain points, channels, and purchasing decisions

✅ Collaborate with marketing to strategize and execute content and campaign strategies centered on go-to-market strategy and firm buying needs

✅ Develop, socialize, and execute market requirements, marketing, sales enablement, and launch plans

✅ Implement a customer marketing strategy, gathering customer references, testimonials, and case studies for external and internal use, and establishing strategies to drive retention, engage the Aiwyn customer community, and upsell and cross-sell products across the technology platform

✅ Work with marketing colleagues, sales, and sales operations to provide reporting on the PracticeOS platform, including revenue, marketing-influenced pipeline, sales velocity, and win/loss ratio, and monitor this ongoing to assess and address gaps in performance

ASSUMPTION: This role requires strong cross-functional leadership and communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor’s degree in business, marketing, or relevant experience

Experience: 5+ years of strong Product Marketing experience and 3+ years of experience in Accounting or Marketing within small-to-mid-scale businesses

Required Skills:

• Proven experience in product marketing, sales enablement, and buyer persona research
• Familiarity with account-based marketing and vertical SaaS organizations
• Strong attention to detail and excellent problem-solving skills
• Ability to think strategically and execute with a high degree of precision
• Strong cross-functional leadership and communication skills
• Ability to travel occasionally for onsite Company meetings

Preferred Skills:

• Experience working in a fast-paced, startup environment

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and CRM systems would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Product Marketing Manager with 5-10 years of experience in the accounting industry)

Benefits:

• Adventure travel stipend ($1,000 travel reimbursement on work anniversary)
• Remote, work-from-anywhere culture
• Flexible PTO
• World-class health benefits (Health, vision, dental, HSA/FSA, and mental health support)
• Stock options
• 401(k) matching

Working Hours: Full-time, with flexible hours and a focus on results

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Accounting

Company Size: Small (11-50 employees) - Aiwyn offers a close-knit, agile work environment where employees have a significant impact on the company's growth and success.

Founded: 2020 - Aiwyn is a young, fast-growing software company with a clear vision and ambitious goals.

Company Description:

• Aiwyn is the fastest-growing software company serving the accounting profession, founded in 2020
• Our mission: speed up cash flow, save Partner time, and deliver best-in-class client experiences by automating day-to-day firm operations with our Practice Automation solutions
• Funded by a top 10 fintech VC and led by serial entrepreneurs with multiple exits

Company Specialties:

• Artificial intelligence
• Accounts receivable
• Accounting firms
• Billing
• Collections
• Practice Intelligence
• Payments
• CPA
• Practice management
• Capacity

Company Website: aiwyn.ai

ASSUMPTION: Aiwyn's focus on the accounting industry and its rapid growth present exciting opportunities for career development and impact.

📊 Role Analysis

Career Level: Senior - This role is ideal for experienced product marketing professionals looking to apply their skills in a dynamic, fast-growing environment.

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and collaborates closely with the Product and Sales Teams.

Work Arrangement: Remote OK - Aiwyn offers a remote, work-from-anywhere culture, with the ability to travel occasionally for onsite Company meetings.

Growth Opportunities:

• As Aiwyn continues to grow, there will be opportunities for the right candidate to expand their role and take on additional responsibilities
• The company's focus on innovation and continuous improvement creates ample opportunities for professional development
• Aiwyn's success is closely tied to the success of its employees, offering strong potential for career growth and advancement

ASSUMPTION: The growth opportunities in this role are closely tied to Aiwyn's rapid expansion and the candidate's ability to drive results and demonstrate leadership.

🌍 Location & Work Environment

Office Type: Remote - Aiwyn offers a remote, work-from-anywhere culture, with the ability to travel occasionally for onsite Company meetings.

Office Location(s): Charlotte, NC (Headquarters), San Francisco, CA, Austin, TX, and Jerusalem, IL

Geographic Context:

• Aiwyn's remote work culture allows employees to live and work from various locations across the United States and internationally
• The company's headquarters are in Charlotte, NC, a vibrant city with a growing tech industry and a relatively low cost of living compared to other major tech hubs
• Aiwyn's global presence offers opportunities for employees to work with and learn from colleagues in different time zones and cultural backgrounds

Work Schedule: Full-time, with flexible hours and a focus on results - Aiwyn values outcomes over hours worked, allowing employees to manage their time effectively.

ASSUMPTION: Aiwyn's remote work culture and global presence offer employees the flexibility to balance their personal and professional lives while working with a diverse and talented team.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Hiring Manager
• In-depth interviews with cross-functional stakeholders
• Final interview with the CMO
• Background check and offer extension

Key Assessment Areas:

• Product marketing experience and expertise
• Understanding of the accounting industry and its challenges
• Strategic thinking and problem-solving skills
• Cross-functional leadership and communication skills
• Alignment with Aiwyn's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and any exposure to the accounting industry
• Be prepared to discuss your understanding of buyer personas and how you've used this knowledge to inform marketing strategies in previous roles
• Demonstrate your ability to think strategically and execute with a high degree of precision by providing examples from your past experiences
• Showcase your strong attention to detail and excellent problem-solving skills through your application materials and interview responses

ATS Keywords: Product Marketing, Sales Enablement, Buyer Persona Research, Content Strategy, Customer Marketing, Vertical SaaS, Accounting Industry, Strategic Thinking, Problem Solving, Cross-Functional Leadership, Remote Work

ASSUMPTION: Aiwyn's interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, or similar)
• CRM systems (e.g., Salesforce, HubSpot CRM, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Collaboration tools (e.g., Slack, Microsoft Teams, or similar)

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and CRM systems would be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Trust - We champion transparency, welcome differing perspectives, uphold accountability, and trust that others have good intentions
• Courage - We have the courage to take calculated risks and embrace change, knowing what worked in the past won’t always work in the future
• Impact - Rooted in determination and innovation, we chase extraordinary outcomes and impactful results
• Relentlessness - We approach challenges with an unwavering resolve, never settling for mediocrity, and always striving to surpass expectations

Work Style:

• Agile and adaptable, with a focus on results and continuous improvement
• Collaborative and cross-functional, with a strong emphasis on teamwork and communication
• Data-driven and analytical, with a commitment to using data to inform decision-making

Self-Assessment Questions:

• Do you embrace transparency and accountability in your work, and do you trust that others have good intentions?
• Are you comfortable taking calculated risks and embracing change in a fast-paced environment?
• Do you have a track record of driving extraordinary outcomes and impactful results in your previous roles?
• Are you relentless in your pursuit of excellence, and do you strive to surpass expectations in your work?

ASSUMPTION: Aiwyn's company values and work style are critical factors in the success of this role and should be carefully considered by applicants.

⚠️ Potential Challenges

• The fast-paced, startup environment may present challenges in terms of prioritization and time management
• The remote work culture may require strong self-motivation and discipline to maintain productivity and engagement
• The need to travel occasionally for onsite Company meetings may present scheduling and logistical challenges
• The focus on the accounting industry may require a steep learning curve for candidates without prior experience in the field

ASSUMPTION: These potential challenges are common to fast-growing startups and remote work environments, and successful candidates will be able to navigate these obstacles effectively.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of the accounting industry and its unique challenges
• While the focus on product marketing is similar to other roles in the field, the need to work closely with the Product and Sales Teams sets this role apart
• Career progression in this role may involve expanding into leadership positions within the marketing department or taking on broader responsibilities as the company grows

ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on the accounting industry and close collaboration with the Product and Sales Teams make it a unique opportunity.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch, including market research, buyer persona development, and sales enablement materials
• Conducting a competitive analysis of the accounting software market and using the findings to inform product positioning and messaging
• Creating and implementing a customer marketing strategy to drive retention and upselling, including customer reference gathering, case study development, and community engagement

ASSUMPTION: These sample projects are designed to illustrate the types of initiatives the Senior Product Marketing Manager may undertake in this role, but the specific projects will vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role will contribute to its success?
• How does the marketing department collaborate with the Product and Sales Teams, and what are the key priorities for this role in those relationships?
• What are the biggest challenges facing the accounting industry today, and how does Aiwyn's Practice Automation platform address them?
• How does Aiwyn support the professional development and career growth of its employees, particularly in the marketing department?
• What is the company's approach to work-life balance, and how does it support employees working remotely?

ASSUMPTION: These key questions are designed to help applicants better understand the role, the company, and the industry, allowing them to make informed decisions about their application and career prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and any exposure to the accounting industry
• Prepare for your interviews by researching Aiwyn's company values, work style, and industry focus, and be ready to discuss your alignment with these factors
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.