🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Qualys
🔹 Location: California, United States
🔹 Job Type: Full-Time
🔹 Category: Computer and Network Security
🔹 Date Posted: 2025-05-31
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the security industry to succeed.
✅ Product GTM Ownership: Own the GTM success of the AppSec and AI Security product line, with a focus on growing revenue, winning customers, and activating the market
✅ Business Analysis: Regularly analyze the product's revenue and understand various metrics such as cross-sell, up-sell, expansion, and renewal to improve business performance
✅ Pipeline and Lead Generation: Develop and execute campaign ideas to generate leads and convert pipeline to closed won
✅ Messaging and Positioning: Research the competitive landscape, determine how competitors are positioned, and develop optimized positioning strategies
✅ Pricing and Packaging: Evaluate various monetization options to drive customer adoption and revenue growth
✅ Product-led Growth (PLG) / Product-led Sales (PLS): Activate sales plays and pipelines by driving new ideas to build and drive PLG/PLS sales motion
✅ Sales Enablement: Design, deliver, and train the Qualys sales team on value-based demonstrations of the company's products
✅ Customer Feedback: Foster strong relationships with customers to gather feedback, understand pain points, and translate insights into product requirements
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and strong execution skills to succeed in all these responsibilities.
Education: Bachelor’s degree in science, technology, or engineering; MBA or equivalent experience preferred
Experience: 7+ years of experience in product marketing, with a focus on security products and solutions
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in security product marketing and a passion for driving growth will be most successful in this role.
Salary Range: $145,000 - $180,000 per year (based on industry standards for a Senior Product Marketing Manager role in the United States)
Benefits:
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: Qualys operates in the computer and network security industry, focusing on security and compliance solutions for global IT assets
Company Size: Qualys is a mid-sized company with 1,001-5,000 employees, providing a collaborative and innovative work environment
Founded: Qualys was founded in 1999 and has since grown to become a leading provider of disruptive cloud-based security, compliance, and IT solutions
Company Description:
Company Specialties:
Company Website: https://www.qualys.com
ASSUMPTION: Working at Qualys offers opportunities to collaborate with a diverse team and contribute to innovative security solutions for global IT assets.
Career Level: This role is a senior-level position, offering the opportunity to lead and drive the go-to-market strategy for a critical product line
Reporting Structure: The Senior Product Marketing Manager reports directly to the Vice President of Product Marketing
Work Arrangement: This role is remote-friendly, with the option to work remotely or from one of Qualys' global offices
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's growth and success while developing personally and professionally.
Office Type: Qualys has multiple global offices, with the option to work remotely or from one of their locations
Office Location(s): Foster City, CA (Headquarters), Pune, IN, Sydney, AU, Courbevoie, FR, München, DE, Central, HK, Milano, IT, Tokyo, JP, Amsterdam, NL, Singapore, SG, Raleigh, NC, and Reading, GB
Geographic Context:
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: Working at Qualys offers opportunities to collaborate with global teams and contribute to innovative security solutions for diverse markets.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, GTM Strategy, Market Analysis, Messaging, Sales Enablement, Lead Generation, Competitive Analysis, Pricing Strategy, Product-led Growth, Customer Feedback, Security Industry Knowledge
ASSUMPTION: The interview process at Qualys is designed to assess your strategic thinking, communication skills, and industry knowledge to ensure a strong fit for the role.
ASSUMPTION: Familiarity with these tools and technologies is beneficial but not always required, as training and support are provided.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Qualys values candidates who align with their core values and can thrive in their dynamic, collaborative work environment.
ASSUMPTION: These challenges can be overcome with strong time management, communication, and adaptability skills.
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's growth and success while developing personally and professionally.
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, highlighting the need for both strong analytical skills and creative problem-solving.
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.