Senior Product Marketing Manager

## 📌 Core Information 🔹 Job Title: Senior Product Marketing Manager 🔹 Company: HiLabs 🔹 Location: Bethesda, Maryland, USA 🔹 Job Type: Full-time 🔹 Category: Software as a Service (SaaS) 🔹 Date Posted: May 21, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Remote OK 🔹 Company URL: ## 🚀 Job Overview Key aspects of this role include: 1. Developing and implementing comprehensive sales enablement strategies and programs. 2. Creating compelling sales collateral, including presentations, case studies, product datasheets, and FAQs. 3. Conducting regular training sessions and workshops to keep sales and customer-facing teams informed about new products, features, and market trends. 4. Collaborating with sales leadership to identify knowledge gaps and provide targeted enablement solutions. 5. Conducting market research and competitive analysis to understand market trends, customer needs, and the competitive landscape. 6. Developing and communicating a clear and compelling value proposition that differentiates our products from competitors. 7. Creating competitive battle cards, positioning statements, and objection handling guides for the sales team. 8. Monitoring competitor activities and adjusting strategies as necessary to maintain a competitive edge. 9. Defining product positioning and messaging that resonates with our target audience and aligns with overall company strategy. 10. Working closely with product management and marketing teams to ensure consistent messaging across all channels. Assumption: This role requires a strong background in sales enablement and competitive differentiation within the B2B SaaS industry. The ideal candidate will have a proven track record in driving sales team success in a competitive market. ## 📋 Key Responsibilities Sales Enablement: - Develop and implement comprehensive sales enablement strategies and programs that equip the sales team with the tools, resources, and training needed to effectively sell our products. - Create compelling sales collateral, including presentations, case studies, product datasheets, and FAQs. - Conduct regular training sessions and workshops to keep sales and customer-facing teams informed about new products, features, and market trends. - Collaborate with sales leadership to identify knowledge gaps and provide targeted enablement solutions. Competitive Differentiation: - Conduct thorough market research and competitive analysis to understand market trends, customer needs, and the competitive landscape. - Develop and communicate a clear and compelling value proposition that differentiates our products from competitors. - Create competitive battle cards, positioning statements, and objection handling guides for the sales team. - Monitor competitor activities and adjust strategies as necessary to maintain a competitive edge. Product Positioning and Messaging: - Define product positioning and messaging that resonates with our target audience and aligns with overall company strategy. - Work closely with product management and marketing teams to ensure consistent messaging across all channels. - Develop and manage product launch plans, ensuring all stakeholders are aligned and prepared for successful product introductions. Customer and Market Insights: - Gather and analyze customer feedback, market data, and sales insights to inform product development and marketing strategies. - Act as the voice of the customer, providing actionable insights to product and marketing teams. - Conduct account-based research to assist targeted account-based marketing. Cross-functional Collaboration: - Collaborate with product management, sales, marketing, and customer success teams to ensure alignment and drive product success. - Serve as a key point of contact for all product-related inquiries from the sales team. Go-to-market Strategy: - Support pricing and packaging strategy to drive successful revenue growth. - Assist leadership team in exploring new channels for growth, such as partnerships. Desired Profile: - Bachelor's degree in Marketing, Business, or a related field; MBA is a plus. - 5+ years of experience in product marketing, corporate strategy, or consulting with a focus on sales enablement and competitive differentiation in the B2B SaaS industry. - Proven track record of developing and implementing successful sales enablement programs. - Strong analytical skills, with the ability to translate data into actionable insights. - Excellent written and verbal communication skills, with the ability to create compelling sales and marketing materials. - Ability to work collaboratively across teams and manage multiple projects simultaneously. - Proactive, self-motivated, and able to thrive in a fast-paced environment. - Healthcare experience preferred but not mandatory. Assumption: Candidates should have a strong understanding of the B2B SaaS market and competitive landscape, as well as excellent analytical and communication skills. ## 💰 Compensation & Benefits Salary Range: Competitive salary package based on experience and industry standards for a Senior Product Marketing Manager role in the B2B SaaS industry. Benefits: - Accelerated incentive policies - H1B sponsorship - Comprehensive benefits package, including ESOPs, financial contribution for ongoing professional and personal development, medical coverage for you and your loved ones, 401k, PTOs, and a collaborative working environment - Smart mentorship and highly qualified multidisciplinary, incredibly talented professionals from highly renowned and accredited medical schools, business schools, and engineering institutes Work Arrangement: - Remote OK, with the option to work from our offices in Bethesda, Maryland, USA; Pune, Maharashtra, India; or Bengaluru, Karnataka, India, if preferred. Working Hours: 40 hours per week, with flexibility for the right candidate. ## 📌 Applicant Insights Company Context: - Industry: Software Development - Company Size: 51-200 employees - Founded: 2014 - Headquarters: Bethesda, Maryland, USA - Specialties: Healthcare analytics, data ingestion, big data, hospital and healthcare system data, data science, and healthcare data - Employees: 255 - Followers: 21,855 - Slogan: We refine dirty data to unlock its hidden potential for healthcare transformation. Role Analysis: - Career Level: Career level description not provided; based on the role's responsibilities and required qualifications, this role appears to be at the mid-career level, requiring significant experience and skills in product marketing and sales enablement. - Reporting Structure: Not explicitly stated; based on the role's responsibilities, the Senior Product Marketing Manager likely reports directly to the leadership team or the VP of Marketing. - Work Arrangement: Remote OK, with the option to work from multiple office locations; this flexibility caters to the needs of the candidate and the company's remote work policy. - Growth Opportunities: This role offers opportunities for growth within the marketing department and potentially across the organization, as the company continues to expand and innovate in the healthcare data analytics space. ## 🌍 Location & Work Environment Office Type: Multiple office locations, including Bethesda, Maryland, USA; Pune, Maharashtra, India; and Bengaluru, Karnataka, India. Office Location(s): - 7272 Wisconsin Ave, Bethesda, Maryland 20814, US - WeWork, World Trade Centre - Tower 5, 2nd Floor, Kharadi, Pune, Maharashtra 411014, IN - 36, Infantry Rd, Tasker Town, Shivaji Nagar, WeWork Prestige Central, 7th Floor, Bengaluru, Karnataka 560001, IN Geographic Context: - Bethesda, Maryland, USA: A suburb of Washington, D.C., with a mix of urban and suburban environments, offering a variety of cultural, recreational, and dining options. - Pune, Maharashtra, India: A major city in western India, known for its educational institutions, IT industry, and cultural heritage. - Bengaluru, Karnataka, India: The capital city of the Indian state of Karnataka, recognized for its high-tech industry, historical monuments, and cultural diversity. Work Schedule: Not explicitly stated; typical work schedules for marketing roles may vary, but generally follow standard business hours. Assumption: The work environment caters to the needs of the role and the company's culture, offering a collaborative and innovative space for employees to thrive. ## 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screen with the hiring manager or a member of the HR team. 3. In-depth phone or video interview with the hiring manager and potentially other team members. 4. Final round interview, which may include a presentation or case study component, with key stakeholders. Key Assessment Areas: 1. Sales enablement strategies and programs 2. Market research and competitive analysis skills 3. Product positioning and messaging expertise 4. Ability to work collaboratively across teams and manage multiple projects simultaneously 5. Analytical and communication skills, with a focus on creating compelling sales and marketing materials Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability. 3. Research the company and the industry to demonstrate your understanding of the market landscape and competitive dynamics. 4. Practice your presentation or case study skills, if applicable, to showcase your ability to create compelling sales and marketing materials. ATS Keywords: To improve your application's visibility to the company's Applicant Tracking System (ATS), include the following keywords in your resume: 1. Sales enablement 2. Competitive differentiation 3. Market research 4. Product positioning 5. Messaging strategy 6. Cross-functional collaboration 7. Go-to-market strategy 8. Analytical skills 9. Communication skills 10. Project management Assumption: The interview process may vary based on the company's hiring practices and the specific needs of the role. Candidates should be prepared to adapt their approach to fit the company's unique interview format and assessment criteria. ## 🛠 Cultural Fit Considerations Company Values: - Not explicitly stated; based on the company's mission and industry focus, likely values include innovation, collaboration, customer focus, and a commitment to improving patient outcomes through data-driven insights. Work Style: - The company seeks a dynamic and innovative team member who values creativity and collaboration, with the ability to thrive in a fast-paced environment. - The ideal candidate will be proactive, self-motivated, and able to manage multiple projects simultaneously. Self-Assessment Questions: 1. How do your personal values and work style align with the company's mission and culture? 2. Describe a situation where you had to adapt to a new work environment or team dynamic, and how did you approach it? 3. How do you handle feedback and use it to improve your performance and the performance of your team? 4. Can you provide an example of a time when you had to create a compelling sales or marketing campaign on short notice, and what was the outcome? 5. How do you stay up-to-date with industry trends and competitor activities, and how do you incorporate that knowledge into your strategies? Assumption: The company places a strong emphasis on cultural fit, seeking candidates who can thrive in a collaborative and innovative work environment focused on driving healthcare transformation through data analytics. ## ⚠️ Potential Challenges 1. The role requires a strong understanding of the B2B SaaS market and competitive landscape, as well as excellent analytical and communication skills, which may present a steep learning curve for candidates without relevant experience. 2. The fast-paced work environment may present challenges for candidates who prefer a more structured or predictable work setting. 3. The role requires a proven track record of developing and implementing successful sales enablement programs, which may be difficult for candidates with limited experience in this area. Assumption: The company is looking for a candidate who can hit the ground running and make a significant impact on the growth and success of their products, which may present unique challenges and opportunities for the right individual. ## 📝 Sample Projects 1. Developing a comprehensive sales enablement strategy that equips the sales team with the tools, resources, and training needed to effectively sell the company's products in a competitive market. 2. Creating a competitive battle card that clearly articulates the company's unique value proposition and differentiates its products from competitors in the healthcare data analytics space. 3. Conducting market research and competitive analysis to identify gaps in the market and opportunities for the company to expand its product offerings. Assumption: The company is looking for a candidate who can take on challenging projects and deliver meaningful results that drive business growth and improve patient outcomes. ## ❓ Key Questions to Ask During Interview 1. What are the key priorities for this role in the first 30, 60, and 90 days? 2. How does this role fit into the company's long-term growth plans, and what opportunities are there for professional development and career advancement? 3. What is the company's approach to cross-functional collaboration, and how does this role contribute to that dynamic? 4. How does the company support work-life balance, and what resources are available to help employees manage their personal and professional responsibilities? 5. What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives? Assumption: The company values transparency and open communication, encouraging candidates to ask thoughtful questions that demonstrate their interest in the role and the company's mission. ## 🛠 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: 2. Customize your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for the application process by reviewing the job description and company information provided in this document. 4. Follow the concrete preparation steps related to resume customization, application tips, and interview questions provided in this document. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. Disclaimer: This job description is an AI-assisted enhancement of the original job listing. The AI has been trained on a large dataset of job descriptions and may generate content that is not entirely accurate or relevant to the specific job/industry. Always verify the information provided in this document with the employer before making decisions.