📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: NICE
🔹 Location: Hoboken, New Jersey, United States
🔹 Job Type: Hybrid (2 days on-site, 3 days remote)
🔹 Category: Software Development
🔹 Date Posted: 2025-04-08
🔹 Experience Level: Mid-Senior Level (6+ years)
🔹 Remote Status: On-site (Hoboken, NJ) with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Differentiated positioning, messaging, and storytelling for CXone Mpower AI platform content
- High-impact sales enablement content and programs, including training
- Engaging thought leadership, from concept to execution
- Targeted use cases, win stories, case studies, and customer speaker collaborations
- Distinct Analyst Relations content for RFIs, briefings, etc.
ASSUMPTION: This role requires a strong understanding of AI-powered customer service automation and the ability to translate technical features into business outcome-focused storylines.
📋 Key Responsibilities
✅ Create and maintain differentiated positioning, messaging, and storytelling for CXone Mpower AI platform content
✅ Develop high-impact sales enablement content and programs, including training
✅ Drive engaging thought leadership initiatives, from concept to execution
✅ Develop targeted use cases, win stories, case studies, and collaborate with customer speakers for in-person events and webinars
✅ Create distinct Analyst Relations content for RFIs, briefings, etc.
ASSUMPTION: This role requires strong communication, project management, and cross-functional collaboration skills to manage multiple projects simultaneously and meet deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in business management, marketing, or a related field
Experience: 6+ years of experience in software product marketing, with a focus on enterprise software and large enterprise customers
Required Skills:
- Expertise in B2B marketing of enterprise software, preferably in the customer service arena
- Strong interest in AI-powered customer service automation
- Excellent written and verbal communication skills, with effective presentation capabilities
- Ability to work cross-functionally with peer groups, senior leadership, and independently to achieve business goals
- Excellent influence and consensus-building skills
Preferred Skills:
- Experience with open platform technologies
- Sales enablement experience
- Analyst Relations experience
ASSUMPTION: Candidates with experience in customer service and AI technologies will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Product Marketing Manager with 6+ years of experience in the software development industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Flexible work arrangements (NICE-FLEX hybrid model)
- Employee discounts and perks
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Customer Service Automation and AI-powered solutions
Company Size: 5,001-10,000 employees (Global market leader with a strong presence in the US and Israel)
Founded: 1986 (as a private company, went public in 1994)
Company Description:
- NICE (Nasdaq: NICE) enables organizations of all sizes to seamlessly automate customer service and drive unprecedented efficiency
- CXone Mpower is the next-generation AI platform for customer service that powers proactive, personalized experiences and end-to-end automation
- Trusted by over 25,000 organizations in 150+ countries, including 85 of the Fortune 100
Company Specialties:
- Customer Service Automation
- Digital Self Service
- Artificial Intelligence
- Proactive Customer Outreach
- CCaaS (Contact Center as a Service)
- Cloud
- Customer Experience
- Multi-Channel Interactions Recording
- Workforce Optimization
- Customer Journey Solutions
- Omnichannel Recording
- Workforce Engagement Management
- Real-time Authentication
- and Workforce Augmentation
Company Website: www.nice.com
ASSUMPTION: NICE is a global leader in its domains, with a strong focus on innovation, AI, cloud, and digital technologies.
📊 Role Analysis
Career Level: Mid-Senior Level (6+ years of experience)
Reporting Structure: Reports directly to the Director, Product Marketing
Work Arrangement: Hybrid (2 days on-site, 3 days remote) with flexible hours
Growth Opportunities:
- Potential career progression to a Director or Manager role within Product Marketing
- Expansion of responsibilities based on individual performance and company growth
- Internal career opportunities across multiple roles, disciplines, domains, and locations
ASSUMPTION: This role offers significant growth potential within a large, global organization.
🌍 Location & Work Environment
Office Type: Hybrid (2 days on-site, 3 days remote)
Office Location(s): Hoboken, New Jersey, United States
Geographic Context:
- Hoboken, NJ is a vibrant, urban city located just across the Hudson River from Manhattan
- Close proximity to New York City, offering easy access to cultural attractions, entertainment, and dining options
- Diverse and inclusive community with a mix of urban and suburban neighborhoods
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Product marketing skills and experience
- AI and customer service automation knowledge
- Communication and presentation skills
- Cross-functional collaboration and project management abilities
- Cultural fit and alignment with NICE's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your product marketing work, focusing on AI-powered customer service automation
- Research NICE's products, services, and company culture to demonstrate your understanding and enthusiasm
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Product Marketing, B2B Marketing, Enterprise Software, Customer Service, AI, Automation, Sales Enablement, Thought Leadership, Content Creation, Project Management, Communication, Collaboration, Analyst Relations, AI Technologies, Technical Translation, Storytelling, Market Knowledge, Consensus Building, Presentation Skills, Teamwork
ASSUMPTION: NICE uses Applicant Tracking System (ATS) software to manage and organize job applications, so including relevant keywords in your resume can improve your chances of being noticed.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing Automation platforms (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello, Jira)
- AI and machine learning tools (e.g., Python, R, TensorFlow)
- Customer service software (e.g., Zendesk, Freshdesk, Zoho Desk)
ASSUMPTION: Proficiency in relevant marketing, project management, and AI technologies is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Creative and innovative
- Data-driven and analytical
- Results-focused and accountable
Self-Assessment Questions:
- How do you stay updated with the latest trends in AI-powered customer service automation?
- Can you provide an example of a successful product marketing campaign you've led, and how you measured its impact?
- How do you balance multiple projects and deadlines in a fast-paced environment?
- How do you approach working with sales teams to accelerate deals through the funnel?
ASSUMPTION: NICE values candidates who are passionate, innovative, and excited to constantly raise the bar.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting deadlines in a fast-paced environment
- Working with a diverse group of talented people with varying levels of experience and expertise
- Balancing the needs of internal stakeholders, customers, and the market
- Keeping up with the latest trends and developments in AI-powered customer service automation
- Adapting to a hybrid work arrangement and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong project management, communication, and collaboration skills, as well as a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is unique in its focus on AI-powered customer service automation and open platform technologies
- Compared to other Senior Product Marketing Manager roles, this position offers a higher level of responsibility and growth potential within a global market leader
- Career path comparison: This role can lead to Director or Manager positions within Product Marketing, as well as internal career opportunities across multiple roles, disciplines, domains, and locations
ASSUMPTION: This role offers a unique combination of responsibility, growth potential, and the opportunity to work with cutting-edge AI technologies in the customer service arena.
📝 Sample Projects
- Developing a comprehensive product marketing strategy for CXone Mpower AI platform, including positioning, messaging, and storytelling
- Creating high-impact sales enablement content and training materials for the sales team
- Collaborating with customer speakers to deliver engaging thought leadership presentations at industry events and webinars
- Conducting market research and competitive analysis to inform product marketing strategies and tactics
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of impact expected in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the customer service industry today, and how does CXone Mpower AI platform address them?
- How does NICE support the growth and development of its product marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does NICE measure the success of its product marketing efforts, and what metrics are most important for this role?
- What is the team structure and dynamic within the Product Marketing department, and how does this role fit into the broader organization?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and can help you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your product marketing work, focusing on AI-powered customer service automation
- Research NICE's products, services, and company culture to demonstrate your understanding and enthusiasm
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
