Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Payplug

🔹 Location: Paris, Île-de-France, France (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Defining strategic product positioning for enterprise merchants
• Identifying market opportunities and driving product launches
• Collaborating with cross-functional teams (Product, Sales, Communication)
• Analyzing market trends, customer feedback, and product performance

ASSUMPTION: This role requires a strong understanding of the fintech/payment sector and enterprise market dynamics.

📋 Key Responsibilities

✅ Define and implement product positioning strategy for enterprise merchants

✅ Conduct market analysis and identify growth opportunities

✅ Pilot product launches and measure their success

✅ Support sales teams with tools, training, and strategic input

✅ Collaborate with cross-functional teams to align on product roadmaps and go-to-market strategies

ASSUMPTION: This role involves a significant amount of stakeholder management and project coordination.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years in product marketing, with at least 3 years in the fintech/payment sector

Required Skills:

• Proven experience in market analysis and product positioning
• Excellent communication skills in French and English
• Strong data analysis skills (Tableau)
• Proven ability to work in a cross-functional team environment

Preferred Skills:

• Experience in the enterprise market
• Familiarity with the payment industry
• Knowledge of the French market

ASSUMPTION: Candidates with experience in fintech and enterprise markets will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on industry standards for a Senior Product Marketing Manager with 8+ years of experience in Paris)

Benefits:

• Hybrid work organization with remote work equipment participation
• 25 days paid leave and 10 RTT days
• Snacks, breakfasts, and team events
• Transport public subsidy, health insurance, and mental health support
• Sports and well-being activities, and teambuilding days

Working Hours: Full-time (40 hours/week), with flexible hours and the possibility of working remotely 2 days a week

ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically payment processing for merchants and e-commerce platforms

Company Size: 201-500 employees, offering a mid-sized company experience with ample growth opportunities

Founded: 2012, with a history of steady growth and expansion in the French market

Company Description:

• Payplug is a French payment solution designed for merchants, e-merchants, and fintechs
• With a cutting-edge technology platform, dedicated conversion tools, and mastery of the payment chain, Payplug empowers businesses to strive for and exceed their best
• Payplug supports over 20,000 SMEs and large groups, including Hast, Plante pour tous, Maisons du Monde, Veepee, and kiwi.com

Company Specialties:

• Online and in-store payment solutions
• E-commerce and m-commerce platforms
• Payment industry expertise and innovation

Company Website: payplug.com

ASSUMPTION: Payplug's focus on innovation and customer success makes it an attractive employer in the fintech industry.

📊 Role Analysis

Career Level: Senior, with opportunities for growth and leadership within the marketing department

Reporting Structure: Reports directly to the Chief Marketing Officer, with close collaboration with the Chief Sales Officer and cross-functional teams

Work Arrangement: Hybrid, with 3 days in the office and 2 days remote

Growth Opportunities:

• Potential career progression to a leadership role within the marketing department
• Expansion of responsibilities as the company grows and enters new markets
• Opportunities to work on strategic projects and initiatives

ASSUMPTION: This role offers significant growth potential for the right candidate, given Payplug's expansion and success in the market.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in the 13th arrondissement of Paris

Office Location(s): 110, Avenue de France, Paris, Île-de-France 75013, FR

Geographic Context:

• Paris offers a vibrant, multicultural environment with ample opportunities for personal and professional growth
• The 13th arrondissement is a dynamic, up-and-coming neighborhood with easy access to public transportation
• Payplug's office is located near the Bibliothèque François Mitterrand, providing a convenient and enjoyable work environment

Work Schedule: Full-time (40 hours/week), with flexible hours and the possibility of working remotely 2 days a week

ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and remote work, catering to various work preferences.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening with the Talent Acquisition Manager (30')
• Interview with the Chief Marketing Officer and Chief Sales Officer (60')
• Business case presentation and discussion (1h30)
• Meeting with a team member (30')

Key Assessment Areas:

• Market analysis and product positioning skills
• Communication and presentation abilities
• Problem-solving and strategic thinking
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in product marketing, market analysis, and the fintech industry
• Prepare a compelling business case presentation that demonstrates your understanding of the enterprise market and Payplug's offerings
• Research Payplug's company culture and values to ensure a strong cultural fit

ATS Keywords: Product Marketing, Market Analysis, Product Positioning, Fintech, Payment Industry, Enterprise Market, Strategic Thinking, Cross-Functional Teams, Go-to-Market Strategy

ASSUMPTION: Payplug's hiring process is designed to assess candidates' skills and cultural fit, with a focus on practical examples and case studies.

🛠️ Tools & Technologies

• Tableau (data analysis)
• Microsoft Office Suite (word processing, presentations, spreadsheets)
• CRM and marketing automation tools (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies are standard for the product marketing industry and can be easily mastered by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Customer-centric
• Innovative and agile
• Collaborative and inclusive

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• How do you stay updated on market trends and competitor activities in the fintech industry?
• Can you provide an example of a successful product launch or repositioning strategy you've led in the past?
• How do you approach working with cross-functional teams to align on product roadmaps and go-to-market strategies?

ASSUMPTION: Payplug values candidates who are passionate about the payment industry, customer-focused, and able to thrive in a dynamic, collaborative environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities in a fast-paced environment
• Keeping up with the rapidly evolving fintech and payment landscapes
• Balancing the need for strategic thinking with the demands of day-to-day tasks
• Adapting to a hybrid work arrangement and maintaining productivity

ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a customer-centric mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on product positioning and market analysis
• Payplug's enterprise focus sets this role apart from those at consumer-facing fintech companies
• This role offers significant growth potential, as Payplug continues to expand and enter new markets

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Conducting a comprehensive market analysis to identify growth opportunities for Payplug's enterprise offerings
• Developing and implementing a strategic product positioning plan to differentiate Payplug from competitors
• Leading a cross-functional team to launch a new enterprise product, including market research, product development, and go-to-market strategy

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Senior Product Marketing Manager role at Payplug.

❓ Key Questions to Ask During Interview

• How does Payplug differentiate itself from other payment processing providers in the enterprise market?
• Can you describe the team structure and dynamics within the marketing department?
• How does Payplug support the professional development and growth of its employees?
• What are the most significant market trends and challenges facing Payplug in the coming years?
• How does Payplug approach work-life balance in a hybrid work environment?

ASSUMPTION: These questions demonstrate a candidate's interest in Payplug's business, culture, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a compelling business case presentation that demonstrates your understanding of the enterprise market and Payplug's offerings
• Follow up with Payplug's Talent Acquisition Manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.