Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: KEV Group

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time, Hybrid (3 days in-office)

🔹 Category: Software Development

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new product launches and feature releases
• Crafting clear, compelling product messaging and positioning
• Conducting market, competitor, and customer research
• Supporting demand generation campaigns with targeted messaging and content
• Analyzing pipeline conversion and win/loss rates to refine positioning and improve sales effectiveness

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work cross-functionally with various teams.

📋 Key Responsibilities

✅ Develop and execute comprehensive go-to-market (GTM) strategies for new product launches and feature releases, collaborating closely with product, sales, and account management teams

✅ Craft clear, compelling product messaging and positioning that communicates value to key audiences

✅ Conduct market, competitor, and customer research to inform product strategy and differentiation

✅ Define and create all necessary sales assets needed for winning in the field and enable the sales and account management teams to be successful, including decks, one-pagers, competitive battle cards, and FAQs

✅ Support demand generation campaigns with targeted messaging and content

✅ Analyze pipeline conversion and win/loss rates, determine underlying drivers for lost opportunities and refine positioning, messaging, sales assets and/or enablement and improve sales and account management effectiveness

ASSUMPTION: This role requires a data-driven approach to continuously improve marketing efforts and sales performance.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, communications, or a related field

Experience: 5+ years of experience in product marketing in B2B SaaS

Required Skills:

• Proven success in launching and marketing products from concept to adoption
• Experience conducting customer and market research
• Excellent communication and cross-functional collaboration skills
• Experience working with cross-functional teams in a startup or high-growth environment

Preferred Skills:

• K-12 experience

ASSUMPTION: Candidates with experience in the K-12 industry may have a better understanding of the target audience and market trends.

💰 Compensation & Benefits

Salary Range: CAD 120,000 - CAD 160,000 per year (Based on industry standards for a Senior Product Marketing Manager role in Toronto)

Benefits:

• Competitive salary
• Comprehensive health and dental benefits
• Professional development opportunities
• Continuing Education
• Great colleagues and collaboration

Working Hours: Full-time, typically 40 hours per week, with flexible hours and remote work options available

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Toronto. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: KEV Group operates in the Software Development industry, focusing on providing activity fund management solutions for K-12 schools.

Company Size: KEV Group has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.

Founded: KEV Group was founded in 1996 and has since grown to serve over 26,000 schools across North America, managing over $4 billion in activity funds annually.

Company Description:

• KEV Group is an enterprise SaaS company that provides an all-in-one activity fund management solution for K-12 schools
• Their SchoolCash platform seamlessly integrates and automates all fee management processes, offering real-time visibility and control over activity funds
• KEV Group is a portfolio company of Five Arrows, with over €10 billion of assets under management (AUM)

Company Specialties:

• School Activity Fund Software
• School Accounting Software
• Fund Management Software
• School Online Payment Software

Company Website: http://www.kevgroup.com

ASSUMPTION: KEV Group's focus on the K-12 industry and its partnership with Five Arrows indicate a strong market position and growth potential.

📊 Role Analysis

Career Level: This role is at the senior level, requiring strategic thinking and leadership in product marketing efforts.

Reporting Structure: The Senior Product Marketing Manager will likely report directly to the VP of Marketing or a similar executive role.

Work Arrangement: This is a hybrid role, requiring employees to be in the office for 3 days a week, with the remaining days worked remotely.

Growth Opportunities:

• As KEV Group continues to grow, there may be opportunities for the Senior Product Marketing Manager to take on additional responsibilities or move into a leadership role
• The company's focus on professional development may provide opportunities for skill-building and career advancement

ASSUMPTION: Given KEV Group's growth trajectory, there may be opportunities for career progression within the company.

🌍 Location & Work Environment

Office Type: KEV Group's headquarters is located in Toronto, with additional offices in Cambridge, ON, and across the U.S.

Office Location(s): 1167 Caledonia Road Suite 200, Toronto, Ontario M6A2X1, CA

Geographic Context:

• Toronto is the capital city of Ontario and the largest city in Canada, offering a diverse cultural scene, vibrant neighborhoods, and numerous job opportunities
• The city has a humid continental climate, with warm, humid summers and cold, snowy winters
• Toronto is known for its high cost of living, particularly in housing, but offers competitive salaries and a strong job market

Work Schedule: Full-time, typically 40 hours per week, with flexible hours and remote work options available

ASSUMPTION: Applicants should be comfortable working in a hybrid environment and be prepared to commute to the Toronto office for 3 days a week.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the VP of Marketing or another executive

Key Assessment Areas:

• Product marketing strategy and execution
• Communication and presentation skills
• Cross-functional collaboration and teamwork
• Problem-solving and analytical skills

Application Tips:

• Highlight your experience in product marketing and go-to-market strategies
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare examples of your past marketing campaigns and their outcomes
• Research KEV Group and the K-12 industry to demonstrate your understanding of the market and the company's offerings

ATS Keywords: Product Marketing, B2B SaaS, Go-To-Market Strategies, Messaging, Market Research, Customer Research, Cross-Functional Collaboration, Sales Enablement, Demand Generation, Communication, K-12 Experience

ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, communication skills, and relevant experience in their application materials.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Applicants should be comfortable using marketing automation and CRM tools, as well as data analysis and visualization software.

👔 Cultural Fit Considerations

Company Values:

• Passion for education and making a positive impact on children's lives
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Hybrid work environment, with 3 days a week in the office
• Focus on results and outcomes, rather than hours worked
• Strong emphasis on cross-functional collaboration and communication

Self-Assessment Questions:

• Do you have a passion for education and making a positive impact on children's lives?
• Are you comfortable working in a hybrid environment and collaborating with various teams?
• Do you have a strong work ethic and a focus on results and outcomes?

ASSUMPTION: Applicants should assess their fit with KEV Group's company values and work style before applying, to ensure a successful and fulfilling work experience.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing their priorities
• Keeping up with the fast-paced nature of the SaaS industry and adapting marketing strategies accordingly
• Working with limited resources and finding creative solutions to marketing challenges
• Commuting to the Toronto office for 3 days a week, depending on traffic and weather conditions

ASSUMPTION: Applicants should be prepared to manage multiple priorities, work in a fast-paced environment, and find creative solutions to marketing challenges.

📈 Similar Roles Comparison

• This role is similar to a Senior Product Marketing Manager position in other B2B SaaS companies, but may have a stronger focus on the K-12 industry and education sector
• Applicants with experience in the K-12 industry may find this role more appealing, as it allows them to apply their industry knowledge and make a direct impact on education
• Career progression in this role may involve moving into a leadership or executive position within KEV Group or another company in the industry

ASSUMPTION: Applicants should consider their interest in the K-12 industry and their career goals when comparing this role to similar positions in other companies.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new feature release, including market research, messaging, sales enablement, and demand generation
• Conducting customer research to understand user needs and preferences, and using the findings to inform product development and marketing strategies
• Analyzing pipeline conversion and win/loss rates to identify trends and opportunities for improving sales effectiveness and refining positioning and messaging

ASSUMPTION: Applicants should be prepared to work on a variety of projects and initiatives, and to adapt their marketing strategies based on data and feedback.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role will contribute to its success?
• How does the marketing team collaborate with other departments, such as sales and product management?
• What are the biggest challenges facing the company, and how can this role help address them?
• What opportunities are there for professional development and career growth within the company?
• How does the company support work-life balance and employee well-being?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, and that help them better understand the work environment and career opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://kevgroup.com/open-positions/?gh_jid=4711478007
• Tailor your resume and cover letter to highlight your relevant skills and experiences in product marketing and go-to-market strategies
• Prepare examples of your past marketing campaigns and their outcomes, demonstrating your ability to develop and execute successful marketing strategies
• Research KEV Group and the K-12 industry to demonstrate your understanding of the market and the company's offerings
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.