- Job Title: Senior Product Marketing Manager
- Company: Envoy
- Location: San Francisco, California, United States
- Job Type: Hybrid (4 days a week in San Francisco HQ)
- Category: Marketing
- Date Posted: April 22, 2025
- Experience Level: 6+ years (2+ years in a senior role)
- Remote Status: On-site (Hybrid)
🚀 Job Overview
- Key aspects of this role include:
- Owning go-to-market (GTM) strategy for major product launches and cross-product initiatives.
- Crafting clear, differentiated messaging and positioning that resonates with IT, workplace teams, and hybrid workforce decision-makers.
- Driving product adoption and expansion through customer education, lifecycle marketing, campaigns, and strategic content.
- Acting as a strategic partner to Product, providing insights that shape roadmap decisions based on user research, feedback, and market trends.
- Telling Envoy’s story and helping stand out in a crowded space with creative, compelling narratives that connect our tech to people.
📋 Key Responsibilities
- ✅ Lead GTM strategy for major product launches, feature rollouts, and cross-product initiatives, working closely with Product, Sales, and Customer Success.
- ✅ Craft clear, differentiated messaging and positioning that resonates with IT, workplace teams, and hybrid workforce decision-makers.
- ✅ Drive product adoption and expansion through customer education, lifecycle marketing, campaigns, and strategic content.
- ✅ Own competitive and market intelligence to inform positioning, enable sales, and identify new opportunities.
- ✅ Act as a strategic partner to Product, providing insights that shape roadmap decisions based on user research, feedback, and market trends.
- ✅ Equip GTM teams with sales enablement materials, battle cards, pitch decks, and messaging frameworks.
- ✅ Tell Envoy’s story—helping us stand out in a crowded space with creative, compelling narratives that connect our tech to people.
ASSUMPTION: This role requires strong cross-functional collaboration, excellent communication skills, and the ability to balance qualitative insights with hard metrics.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Experience: 6+ years of experience in product marketing, with at least 2+ years in a senior or strategic role at a SaaS or tech company.
- Required Skills:
- Proven track record in product marketing, with experience in GTM strategy, messaging, and positioning.
- Strong communication skills, both written and verbal.
- Data-informed decision-making, with the ability to balance qualitative insights and hard metrics.
- Comfortable in fast-paced environments and excited by ambiguity, change, and growth.
- Previous experience at a startup or high-growth company.
- Preferred Skills:
- Experience marketing to multiple personas (e.g., workplace teams, HR, IT, employees).
- Familiarity with marketing automation tools and CRM systems.
ASSUMPTION: Candidates should have a strong understanding of the SaaS industry and be comfortable working in a dynamic, fast-paced environment.
💰 Compensation & Benefits
- Salary Range: Envoy's expected cash compensation for this role is $133,450 - $152,000 annually (for San Francisco Bay Area). Final offers may vary within the range provided based on experience, expertise, and other factors.
- Benefits:
- Equity for all full-time roles.
- Great benefits package.
- Working Hours: Full-time position with a hybrid work arrangement (4 days a week in the San Francisco HQ).
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the San Francisco Bay Area. Final offers may vary based on the candidate's experience and other factors.
📌 Applicant Insights
🔍 Company Context
- Industry: Envoy operates in the Software Development industry, focusing on workplace management solutions.
- Company Size: Envoy is a mid-sized company with 201-500 employees.
- Founded: Envoy was founded in 2013.
- Company Description: Envoy empowers over 16,000 workplaces and properties around the globe to redefine how their workplaces run. They connect people, spaces, and data in one seamlessly integrated workplace platform, providing a single solution to manage every aspect of any facility, anywhere. Companies of all sizes can deliver unrivaled employee and visitor experiences to optimize working together in-person. By capturing data and space usage across multiple sources, they help customers make informed workplace resourcing and investment decisions–all while supporting the requirements of operating a secure, safe, and fully compliant workplace.
- Company Specialties: Envoy specializes in reception, office security, visitor registration, cloud storage, office management, facilities management, mailroom management, delivery management, visitor management, visitor experience, smart office, desk booking, hybrid scheduling, workplace management, and workplace health and safety.
ASSUMPTION: Envoy's focus on workplace management solutions and data-driven decision-making sets it apart in the market.
📊 Role Analysis
- Career Level: This role is a senior-level position, requiring 6+ years of experience in product marketing, with at least 2+ years in a senior or strategic role.
- Reporting Structure: The Senior Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Product, Sales, and Customer Success.
- Work Arrangement: This is a hybrid position that requires at least 4 days a week in the San Francisco HQ.
- Growth Opportunities:
- Potential to shape the future of Envoy's product marketing efforts.
- Opportunities to collaborate with and learn from experienced professionals across various teams.
- Possibility to grow within the marketing department or explore other areas of the business as Envoy continues to expand.
ASSUMPTION: This role offers significant growth potential for the right candidate, as Envoy continues to grow and expand its offerings.
🌍 Location & Work Environment
- Office Type: Envoy's headquarters is a modern, collaborative workspace designed to foster creativity and productivity.
- Office Location(s): 410 Townsend St, San Francisco, California 94107, US (with additional offices in Seattle, WA; New York, NY; Austin, TX; London, GB; and Denver, CO).
- Geographic Context: San Francisco is a vibrant, multicultural city known for its tech industry, diverse neighborhoods, and mild Mediterranean climate. It offers a wide range of cultural attractions, dining options, and outdoor activities.
- Work Schedule: Full-time position with a hybrid work arrangement (4 days a week in the San Francisco HQ).
ASSUMPTION: Envoy's San Francisco HQ offers a dynamic, collaborative work environment that encourages innovation and growth.
💼 Interview & Application Insights
- Typical Process:
1. Phone or video screen with the Recruiting team.
2. Virtual interview with the hiring manager and/or team members.
3. Final interview with the Head of Marketing and/or other senior leaders.
- Key Assessment Areas:
- Communication skills and ability to articulate complex ideas clearly.
- Strategic thinking and problem-solving abilities.
- Understanding of product marketing and go-to-market strategies.
- Cultural fit and alignment with Envoy's values.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with product marketing, go-to-market strategies, and customer education.
- Showcase your ability to balance qualitative insights with hard metrics in your past projects or achievements.
- ATS Keywords: Product marketing, go-to-market strategy, messaging, positioning, customer education, lifecycle marketing, campaigns, strategic content, competitive analysis, sales enablement, user research, market trends, storytelling.
ASSUMPTION: Envoy's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on communication, strategic thinking, and problem-solving abilities.
🛠️ Tools & Technologies
- Tools/Technologies:
- Marketing automation tools (e.g., Marketo, HubSpot, or similar).
- CRM systems (e.g., Salesforce, HubSpot CRM, or similar).
- Product management tools (e.g., Asana, Jira, or similar).
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, or similar).
ASSUMPTION: Candidates should have experience with marketing automation tools and CRM systems, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
- Company Values:
- Customer Obsessed: We put our customers first in everything we do.
- One Team: We succeed together, supporting each other's growth and celebrating our collective wins.
- Innovative: We embrace change and continuously seek new ways to improve.
- Authentic: We are genuine, transparent, and honest in our interactions.
- Work Style:
- Collaborative and team-oriented.
- Data-driven and results-focused.
- Adaptable and comfortable with change.
- Strong communicators, both written and verbal.
- Self-Assessment Questions:
- How have you demonstrated a customer-obsessed mindset in your previous roles?
- Can you provide an example of a time when you drove a successful go-to-market strategy, and how did you balance qualitative insights with hard metrics?
- How do you approach working collaboratively with cross-functional teams, and can you share an example of a successful team project you've led or contributed to?
ASSUMPTION: Envoy values candidates who are customer-focused, collaborative, data-driven, and adaptable, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- Challenge 1: Balancing the needs and priorities of multiple stakeholders, including Product, Sales, and Customer Success.
- Challenge 2: Keeping up with the fast-paced, dynamic nature of Envoy's growth and adapting to changes in the market and product roadmap.
- Challenge 3: Ensuring consistent and compelling messaging that resonates with diverse audiences, including IT, workplace teams, and hybrid workforce decision-makers.
- Challenge 4: Managing multiple projects and deadlines while maintaining a high level of attention to detail and quality.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities and stakeholders effectively.
📈 Similar Roles Comparison
- Comparison point 1: Unlike traditional marketing roles, this position requires a strong understanding of product marketing and go-to-market strategies, as well as the ability to work closely with cross-functional teams to drive product adoption and expansion.
- Comparison point 2: Envoy's focus on workplace management solutions and data-driven decision-making sets it apart in the market, offering candidates the opportunity to work on innovative products and technologies.
- Comparison point 3: This role offers significant growth potential for the right candidate, as Envoy continues to grow and expand its offerings, providing opportunities to shape the future of Envoy's product marketing efforts.
ASSUMPTION: Candidates should have a strong understanding of product marketing and go-to-market strategies, as well as the ability to work closely with cross-functional teams to drive product adoption and expansion.
📝 Sample Projects
- Project example 1: Developing and executing a go-to-market strategy for a new product launch, including messaging, positioning, and customer education campaigns.
- Project example 2: Conducting market research and competitive analysis to inform product positioning and differentiation.
- Project example 3: Collaborating with cross-functional teams to create sales enablement materials, battle cards, pitch decks, and messaging frameworks to support product launches and feature rollouts.
ASSUMPTION: Candidates should have experience with product marketing, go-to-market strategies, and customer education, as well as the ability to work closely with cross-functional teams to drive product adoption and expansion.
❓ Key Questions to Ask During Interview
- Question 1: Can you describe the product roadmap and how this role will contribute to its development and success?
- Question 2: How does Envoy support the growth and development of its employees, and what opportunities exist for professional growth within this role and the organization?
- Question 3: Can you provide an example of a time when you had to balance the needs and priorities of multiple stakeholders, and how did you approach this challenge?
- Question 4: How does Envoy measure the success of its product marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing?
- Question 5: Can you describe the company culture and how it supports collaboration, innovation, and employee growth?
ASSUMPTION: Candidates should come prepared with thoughtful, insightful questions that demonstrate their interest in and understanding of the role, the company, and the industry.
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through [this link](https://envoy.com/careers/).
- Customize your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past projects or achievements that demonstrate your ability to balance qualitative insights with hard metrics.
- Familiarize yourself with Envoy's products, services, and company culture.
- Follow up with Recruiting after applying, if necessary, to inquire about the status of your application.
- ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🛡️ Disclaimer: Envoy is an equal opportunity employer and does not discriminate on the basis of any characteristic protected by local, state, or federal law. By applying for this position, you acknowledge that you have fully read and understand the job requirements and received the Envoy Privacy Notice for applicants.
