📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Integral Ad Science
🔹 Location: New York, NY
🔹 Job Type: Hybrid (On-site/Hybrid)
🔹 Category: Advertising Technology
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (New York, NY)
🚀 Job Overview
Key aspects of this role include:
- Defining product positioning and value proposition
- Developing customer-facing materials and training
- Acting as the voice of the product in the market
- Collaborating with cross-functional teams to drive product adoption
ASSUMPTION: This role requires a strong understanding of advertising technology and media, as well as exceptional communication and presentation skills.
📋 Key Responsibilities
✅ Craft and refine product value positioning to ensure it resonates with the market
✅ Develop customer-facing materials and training to effectively scale and communicate product value
✅ Act as the voice of the product in the market, clearly defining how it solves customer pain points and drives results
✅ Partner with Sales and Customer Success Managers in client meetings to build product interest and drive adoption
✅ Present our solutions confidently in client-facing meetings, conferences, and industry events, effectively conveying value propositions and product insights to external audiences
✅ Collaborate with Marketing to create effective campaigns and generate awareness through key channels
✅ Develop a deep understanding of the product vision and ensure alignment with customer activation strategies
✅ Generate in-depth customer insights to inform product positioning and influence roadmap
✅ Drive competitor intelligence gathering, identifying opportunities to differentiate and improve the product based on market gaps
✅ Enable product adoption by leading adoption review sessions for key products, identifying key Product and Commercial blockers, and working with cross-functional partners to unlock adoption
ASSUMPTION: This role requires a high level of collaboration and communication with various internal and external stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree required, MBA or advanced degree a plus
Experience: 5+ years of product marketing experience in advertising technology/media
Required Skills:
- Compelling storytelling with the ability to leverage and present data-driven insights effectively
- Strong technical/product acumen, able to translate complicated concepts and capabilities in a simple, clear, and concise manner
- Strong customer facing, presentation skills, with the ability to engage stakeholders and build product momentum
- Strong analytical skills to interpret market insights, customer feedback, and competitive intelligence to influence strategy
- Recognized self-starter, who takes initiative, capable of flourishing in fast-paced and dynamic environment
Preferred Skills:
- Proven track record of successfully launching and driving adoption of SaaS-based B2B products on a global scale, with measurable success metrics in product adoption
- Highly driven with the ability to lead and optimize processes to ensure go-to-market excellence
ASSUMPTION: This role requires a strong background in product marketing within the advertising technology industry.
💰 Compensation & Benefits
Salary Range: $88,900 - $152,400 USD per year (New York Applicants)
Benefits:
- Comprehensive benefits package (details not specified)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is specific to New York applicants. For other locations, the salary range may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on advertising technology and media measurement
Company Size: 501-1,000 employees (Integral Ad Science)
Founded: 2009
Company Description:
- Leading global media measurement and optimization platform
- Ensures ads are seen by real people in safe and suitable environments
- Improves return on ad spend for advertisers and yield for publishers
Company Specialties:
- Media quality
- Digital fraud detection and blocking
- Ad verification
- Ad viewability
- Advertising data
- Consumer Exposure
- adtech
- digital advertising
- media
- and advertising
Company Website: http://integralads.com/
ASSUMPTION: Integral Ad Science is a well-established company in the advertising technology industry, with a strong focus on media measurement and optimization.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Head of Product Marketing
Reporting Structure: This role will report directly to the Head of Product Marketing and work closely with cross-functional teams, including Product, Sales, and Marketing
Work Arrangement: Hybrid (On-site/Hybrid), with a focus on in-person collaboration at the New York office
Growth Opportunities:
- Potential to influence product roadmap and strategy based on market insights
- Opportunity to work with C-level executives and shape company-wide initiatives
- Chance to develop and refine go-to-market strategies for key products
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's products and market position.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in New York City
Office Location(s): 12 E 49th St, Floor 20, New York, NY 10017, US
Geographic Context:
- New York City offers a vibrant, multicultural environment with numerous amenities and attractions
- Integral Ad Science's office is located in Midtown Manhattan, a major business hub with easy access to public transportation
- The office is close to various dining, shopping, and entertainment options
Work Schedule: Standard business hours, with flexibility for remote work as needed
ASSUMPTION: The New York office provides a dynamic and collaborative work environment, with easy access to various amenities and resources.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- On-site or virtual interview with the hiring manager and cross-functional team members
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Product marketing expertise and experience
- Communication and presentation skills
- Analytical and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant product marketing experience and skills
- Prepare examples of successful product launches and go-to-market strategies
- Research Integral Ad Science and the advertising technology industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Product Marketing, Advertising Technology, Media, Go-to-Market Strategy, Customer Engagement, Data Analysis, Presentation Skills, Storytelling, SaaS, B2B Products, Market Insights, Competitive Intelligence, Product Adoption, Collaboration, Voice of the Customer
ASSUMPTION: The interview process for this role is designed to assess the candidate's product marketing expertise, communication skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Google Workspace (Gmail, Google Docs, Google Slides, Google Sheets)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in various productivity, communication, and project management tools, as well as marketing automation and CRM software.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Innovation
- Accountability
- Customer-centricity
Work Style:
- Dynamic and fast-paced environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Focus on continuous learning and improvement
Self-Assessment Questions:
- How do you align with Integral Ad Science's core values, particularly 'Integrity' and 'Customer-centricity'?
- How do you thrive in a dynamic, collaborative work environment, and how do you balance multiple priorities and tight deadlines?
- Can you provide an example of a time when you had to adapt your communication style to effectively engage a diverse audience?
ASSUMPTION: Integral Ad Science values candidates who demonstrate strong alignment with their core values, exceptional communication skills, and the ability to thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and competing priorities
- Navigating a large, complex organization with multiple stakeholders
- Managing and influencing cross-functional teams to drive product adoption and go-to-market excellence
- Keeping up with industry trends and competitor intelligence in the rapidly evolving advertising technology landscape
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and influencing skills, as well as the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role focuses more on go-to-market strategy and product adoption than traditional product management roles
- Unlike some product marketing roles, this position requires a strong understanding of advertising technology and media measurement
- Career progression in this role may lead to leadership positions in product marketing or other related functions within the company
ASSUMPTION: This role offers a unique blend of product marketing, go-to-market strategy, and advertising technology expertise, with potential career growth opportunities in leadership or related functions.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including customer segmentation, messaging, and channel selection
- Conducting market research and customer interviews to inform product positioning and roadmap
- Creating and delivering customer training sessions to drive product adoption and customer success
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on go-to-market strategy, customer engagement, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap and how this role will influence it?
- How does this role collaborate with the Product and Sales teams to ensure our solutions meet customer needs and drive adoption?
- What are the biggest challenges facing the product marketing team currently, and how can this role help address them?
- How does Integral Ad Science support the professional development and growth of its product marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, priorities, and potential growth opportunities, as well as the company's culture and support for professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of successful product launches and go-to-market strategies
- Research Integral Ad Science and the advertising technology industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
