📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Eagle Eye Networks Inc
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Conducting market analysis and competitive research to inform product positioning
- Leading cross-functional teams to launch new products and features
- Developing compelling product messaging and content for various channels
- Collaborating with sales, marketing, and product teams to drive demand and adoption
- Creating buyer personas and user stories to guide product development and marketing efforts
ASSUMPTION: This role requires a strong understanding of both the physical security and cloud SaaS industries, as well as excellent communication and writing skills.
📋 Key Responsibilities
✅ Conduct ongoing analysis into customers' usage of current products to increase adoption and engagement
✅ Plan and execute product launches, including coordination of launch activities and internal team briefings
✅ Develop and refine product and portfolio messaging that differentiates Eagle Eye Networks in the market
✅ Create buyer personas and user stories to guide product development and marketing efforts
✅ Speak and present about products to both external and internal audiences
✅ Evaluate projects using relevant KPIs and customer feedback to inform future product development
ASSUMPTION: This role may require occasional travel to attend industry events, conferences, or customer meetings.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field. MBA preferred.
Experience: 5+ years in Product Marketing, Product Management, or Technical Marketing roles within the physical security or cloud SaaS industry.
Required Skills:
- Excellent writing skills for multiple channels and applications
- Proven experience in market analysis and competitive research
- Strong communication and presentation skills
- Analytical mind with strong quantitative skills
- Ability to work cross-functionally and collaborate with various teams
- Familiarity with marketing tactics and integrated marketing campaigns
Preferred Skills:
- Experience with video surveillance or security systems
- Fluency in additional languages
ASSUMPTION: Candidates with experience in both product marketing and product management may be at an advantage for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Product Marketing Manager in Austin, TX)
Benefits:
- Medical, dental, and vision insurance
- 401k plan with company match
- Unlimited PTO
- Weekly lunch and snacks
- Taco Tuesdays
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work or adjusted hours.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Eagle Eye Networks is a leading provider of cloud-based video surveillance and security solutions, operating in the competitive IT services and IT consulting industry.
Company Size: Eagle Eye Networks has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Eagle Eye Networks was founded in 2012 and has since grown to become a global leader in its industry.
Company Description:
- Eagle Eye Networks is the #1 provider of on-demand, true cloud-based security and operations video management system (VMS) worldwide.
- The company utilizes artificial intelligence to provide a simply smarter platform, purpose-built to help businesses improve safety, security, operations, and reduce costs.
- Eagle Eye Networks offers an open API for easy integration with applications that complement and extend the offering in innovative and useful ways.
Company Specialties:
- Security Cameras
- Cloud-Based Video Surveillance
- Video Management System
- Access Control Integration
- API
- Thermal Camera Support
- Open Platform
- Cybersecurity
- Cloudsecurity
- Securitymanagement
- Cloudplatform
- Subscription and RMR
Company Website: een.com
ASSUMPTION: Eagle Eye Networks' focus on innovation and growth creates an environment where employees can make a significant impact on the company's success.
📊 Role Analysis
Career Level: This role is a senior-level position, offering opportunities for leadership and strategic decision-making within the product marketing team.
Reporting Structure: The Senior Product Marketing Manager will report directly to the Vice President of Marketing and work closely with cross-functional teams, including product management, sales, and marketing.
Work Arrangement: This role is primarily on-site, with occasional flexibility for remote work or adjusted hours.
Growth Opportunities:
- Potential career progression into a leadership or executive role within the marketing department.
- Opportunities to work on diverse projects and gain exposure to various aspects of the business.
- Chance to collaborate with international teams and gain global experience.
ASSUMPTION: Eagle Eye Networks' focus on innovation and growth creates opportunities for employees to develop their skills and advance their careers within the company.
🌍 Location & Work Environment
Office Type: Eagle Eye Networks' headquarters is a modern, collaborative office space designed to foster innovation and creativity.
Office Location(s): 4611 Bee Caves Rd, Suite #200, Austin, TX 78746, US
Geographic Context:
- Austin, Texas, is known for its vibrant tech industry, diverse culture, and high quality of life.
- The city offers a variety of neighborhoods, each with its unique character and amenities.
- Austin has a humid subtropical climate, with mild winters and hot summers.
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work or adjusted hours.
ASSUMPTION: Austin's thriving tech industry and high quality of life make it an attractive location for professionals seeking to advance their careers in the tech sector.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager (Vice President of Marketing)
- On-site interview with cross-functional team members
- Final interview with the CEO or another executive team member
Key Assessment Areas:
- Market analysis and competitive research skills
- Communication and presentation skills
- Collaboration and teamwork abilities
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant experience in product marketing, product management, or technical marketing within the physical security or cloud SaaS industry.
- Demonstrate strong writing and communication skills through your resume and cover letter.
- Prepare examples of market analysis, competitive research, and product launch campaigns you've led or contributed to.
ATS Keywords: Product Marketing, Product Management, Technical Marketing, Market Analysis, Competitive Research, Cloud SaaS, Physical Security, Video Surveillance, Security Cameras, Cloud-Based Video Surveillance, Video Management System, API, Open Platform, Cybersecurity
ASSUMPTION: Eagle Eye Networks' interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the candidate.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Video conferencing tools (e.g., Zoom, Google Meet)
ASSUMPTION: Eagle Eye Networks uses industry-standard tools and technologies to support its marketing efforts and facilitate collaboration among team members.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Integrity
- Collaboration
- Accountability
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong data-driven approach to decision-making?
ASSUMPTION: Eagle Eye Networks values employees who are innovative, customer-focused, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple priorities.
- Collaborating with cross-functional teams may require strong communication and interpersonal skills.
- The role may require occasional travel to attend industry events, conferences, or customer meetings.
- The competitive nature of the IT services and IT consulting industry may present challenges in differentiating Eagle Eye Networks' products and services.
ASSUMPTION: Eagle Eye Networks' fast-paced, dynamic environment and competitive industry create opportunities for employees to develop their skills and make a significant impact on the company's success.
📈 Similar Roles Comparison
- Compared to other Senior Product Marketing Manager roles, this position may offer more exposure to international markets and global teams.
- Eagle Eye Networks' focus on innovation and growth may provide more opportunities for career advancement and skill development.
- This role may require more experience in market analysis and competitive research compared to other similar positions.
ASSUMPTION: Eagle Eye Networks' focus on innovation, growth, and global expansion creates unique opportunities for employees in this role compared to similar positions at other companies.
📝 Sample Projects
- Conducting a comprehensive market analysis and competitive research project to inform product positioning and messaging.
- Leading a cross-functional team to launch a new product or feature, including coordination of launch activities and internal team briefings.
- Developing buyer personas and user stories to guide product development and marketing efforts for a specific vertical or industry.
ASSUMPTION: These sample projects are designed to provide candidates with an understanding of the types of initiatives they may work on in this role at Eagle Eye Networks.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role will contribute to its success?
- How does the marketing department collaborate with other teams, such as product management and sales, to drive demand and adoption?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does Eagle Eye Networks support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and its culture, as well as the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, product management, or technical marketing within the physical security or cloud SaaS industry.
- Prepare examples of market analysis, competitive research, and product launch campaigns you've led or contributed to.
- Follow up with the hiring manager (Vice President of Marketing) one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
