Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Stellar Development Foundation

🔹 Location: Manhattan, New York, United States

🔹 Job Type: Hybrid

🔹 Category: Nonprofit, Software Development

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for Stellar's payment, wallets, and ramps portfolio
• Collaborating cross-functionally with product, business development, marketing, and communication teams
• Driving partner adoption and end-user engagement across the global Stellar ecosystem
• Leveraging market insights to inform product and marketing strategies

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Serve as the subject matter expert on prospective markets, customer segments, and the competitive landscape

✅ Own and develop the positioning, value propositions, and messaging for new and existing solutions built on the Stellar network

✅ Plan and lead new product and partner launches, rallying cross-functional teams around a unified message, audience, and go-to-market strategy

✅ Partner with the business development team to understand partner needs and create high-impact enablement materials

✅ Collaborate with marketing and communications teams to bring Stellar payments/wallets/ramps stories to life through events, integrated marketing campaigns, and thought leadership initiatives

✅ Produce a steady stream of content that aligns to priority use cases and demonstrates real business results

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure alignment across teams and channels.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years in product marketing and go-to-market strategy, with B2B experience in payments, banking, fintech, and/or blockchain industries

Required Skills:

• Proven ability to distill complex information into understandable, actionable, persuasive messages and strategies
• Experience generating qualitative and quantitative insights and using them to inform product and marketing strategies
• Strong leadership skills and the ability to lead a cross-functional team from idea inception through completion

Preferred Skills:

• Blockchain experience

ASSUMPTION: While blockchain experience is a plus, the foundation is more interested in candidates with a strong product marketing background and a willingness to learn about blockchain technology.

💰 Compensation & Benefits

Salary Range: $155,000 - $235,000 per year (USD), depending on job-related knowledge, skills, experience, and location

Benefits:

• Competitive health, dental, and vision coverage with most plans covered at 100% for the employee + any dependents
• Flexible time off + 15 company holidays including a company-wide holiday break
• Up to 12 weeks of paid parental leave for both non-birthing and birthing parents, as well as up to 14 weeks of paid pregnancy leave for birthing parents
• Gym reimbursement ($80 per month)
• Life and ADD insurance (up to $50K)
• Short and long term disability
• 401K with 4% match
• Health and Dependent Care FSA Accounts
• Commuter benefits with $250/month employer contribution
• Health Savings Account (HSA) with monthly employer contribution
• Family building benefits through Kindbody
• Wellbeing benefits (One Medical, Rightway, Headspace)
• L&D budget of $1,500/year
• Daily lunch and snacks in the office
• Company retreats

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days per week in the office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the nonprofit sector. The final offer may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Nonprofit, Software Development

Company Size: 51-200 employees

Founded: 2014

Company Description:

• Mission-driven organization focused on creating open-source financial access for all
• Builds a common financial platform designed to be open and accessible to everyone
• Supports the Stellar network and its ecosystem through grants, investments, funding, and strategic collaborations

Company Specialties:

• Blockchain technology
• Financial access
• Nonprofit organization

Company Website: stellar.org

ASSUMPTION: The Stellar Development Foundation is a mission-driven organization that prioritizes its impact on the global financial system above all else.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the VP of Marketing and Communications

Work Arrangement: Hybrid (2-3 days per week in the office)

Growth Opportunities:

• Potential to grow into a leadership role within the marketing organization
• Opportunity to work on cutting-edge blockchain technology and create equitable access to the global financial system
• Chance to collaborate with a diverse range of stakeholders, including developers, companies, and end-users across the global Stellar ecosystem

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as the Stellar ecosystem continues to expand and evolve.

🌍 Location & Work Environment

Office Type: Hybrid (2-3 days per week in the office)

Office Location(s): San Francisco, CA

Geographic Context:

• The role is based in Manhattan, New York, but the company headquarters is in San Francisco, CA
• The Stellar Development Foundation has a global presence, with employees and partners located around the world
• The role may require occasional travel to attend industry events, conferences, or meet with partners

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement

ASSUMPTION: While the role is based in Manhattan, New York, the company headquarters is in San Francisco, CA. The hybrid work arrangement allows for a balance between in-office collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the VP of Marketing and Communications
• Background check and offer

Key Assessment Areas:

• Product marketing experience and skills
• Understanding of the blockchain and fintech industries
• Leadership and cross-functional collaboration skills
• Alignment with the company's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your product marketing experience and any relevant industry or blockchain experience
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively
• Research the Stellar network and the company's mission to demonstrate your understanding of the organization and its goals

ATS Keywords: Product Marketing, Go-To-Market Strategy, Blockchain, Fintech, Cross-Functional Team, Market Analysis, Content Production, Customer Insights, Messaging, Positioning, Value Propositions

ASSUMPTION: The Stellar Development Foundation uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Asana or similar project management tool
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Marketo or similar marketing automation platform
• Social media platforms (LinkedIn, Twitter, etc.)

ASSUMPTION: The Stellar Development Foundation uses a variety of tools and technologies to support its marketing efforts. Familiarity with these tools is not required but may be helpful.

👔 Cultural Fit Considerations

Company Values:

• Open and accessible
• Mission-driven
• Collaborative
• Innovative

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Mission-focused
• Adaptable and flexible

Self-Assessment Questions:

• Do you share the Stellar Development Foundation's commitment to creating open-source financial access for all?
• Are you comfortable working in a fast-paced, dynamic environment with a high degree of cross-functional collaboration?
• Do you thrive in a mission-driven organization and enjoy working on projects that have a real-world impact?

ASSUMPTION: The Stellar Development Foundation is looking for candidates who align with its mission and values and are comfortable working in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• The role requires a strong understanding of the blockchain and fintech industries, which may present a learning curve for candidates without prior experience
• The hybrid work arrangement may require occasional travel to attend industry events, conferences, or meet with partners
• The role involves a high degree of cross-functional collaboration, which may present challenges in terms of project management and alignment across teams and channels
• The Stellar ecosystem is rapidly growing and changing, which may present challenges in terms of keeping up with new developments and trends

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning.

📈 Similar Roles Comparison

• This role is unique in its focus on the go-to-market strategy for the Stellar network's payment, wallets, and ramps portfolio
• Unlike other product marketing roles, this position requires a strong understanding of the blockchain and fintech industries, as well as the ability to work with a diverse range of stakeholders
• Career paths for this role may include leadership positions within the marketing organization or transitioning into a more specialized role within the Stellar ecosystem

ASSUMPTION: While this role shares similarities with other product marketing positions, its unique focus on the Stellar network and its ecosystem sets it apart.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new Stellar-based payment solution
• Creating high-impact enablement materials to drive partner adoption of Stellar's wallets and ramps portfolio
• Producing a thought leadership report on the state of the blockchain and fintech industries, and how Stellar is positioned to disrupt the market

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Senior Product Marketing Manager may be involved in, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the Stellar ecosystem and the key challenges and opportunities facing the organization?
• How does the marketing team collaborate with other departments, such as product, business development, and communications, to ensure alignment across teams and channels?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the Stellar Development Foundation support the growth and development of its employees?
• What are the key metrics used to measure the success of the go-to-market strategies for the payment, wallets, and ramps portfolio?

ASSUMPTION: These questions are designed to help you better understand the role, the organization, and the team you'll be working with, as well as the key priorities and expectations for the first few months in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your product marketing experience and any relevant industry or blockchain experience
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively
• Research the Stellar network and the company's mission to demonstrate your understanding of the organization and its goals
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.