📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Thanx
🔹 Location: Remote - USA & Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Gathering and analyzing market intelligence to inform product strategy
- Managing product launches and releases, including marketing plans and documentation
- Producing diverse collateral to communicate Thanx platform capabilities
- Acting as a product expert and source of information for the organization
- Collaborating cross-functionally with sales, product management, and customer success teams
ASSUMPTION: This role requires a strategic thinker who can balance high-level strategy with tactical execution. The ideal candidate will be comfortable working in a fast-paced, often ambiguous startup environment and have a strong work ethic with an innate desire to push the boundaries and challenge the status quo.
📋 Key Responsibilities
✅ Gather and analyze market and competitive intelligence, conduct win/loss analysis, and monitor market trends
✅ Own all aspects of sales and partner enablement, including product demo scripts and training
✅ Manage the execution of product launches and releases, including marketing plans and documentation
✅ Produce diverse collateral that effectively communicates Thanx platform capabilities and articulates business cases and value propositions
✅ Act as a product expert and source of information and documentation for the rest of the organization, enabling sales and post-sales team members
✅ Activities will result in measurable increases in win rates, adoption, renewals, NPS, and revenues
ASSUMPTION: This role requires a high degree of autonomy and the ability to manage multiple projects simultaneously. The ideal candidate will be able to prioritize tasks and work effectively in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of product or marketing experience at a fast-growing technology, agency, or advisory firm with at least 2-3 years in product marketing
Required Skills:
- Expertise in related B2B SaaS technologies, including marketing automation, email marketing, CRM, loyalty, feedback, mobile or web technology, or experience working in the retail or restaurant industry
- Project management skills with analytics chops and excellent written and oral communication skills
- Ability to quickly get up to speed, iterate, and take on other projects in a fast-paced startup environment
Preferred Skills:
- Experience in a very fast-paced, startup environment
- Background in the restaurant industry
ASSUMPTION: While experience in the restaurant industry is not required, it would be beneficial for understanding the unique challenges and opportunities in this vertical.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Product Marketing Manager with 5-10 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work schedule
- Remote work options
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Product Marketing Manager with 5-10 years of experience. Actual compensation may vary based on factors such as location, experience, and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Thanx operates in the competitive restaurant technology space, focusing on loyalty and guest engagement. The restaurant industry is a $899 billion market in the US alone, with significant growth opportunities in digital ordering and loyalty programs.
Company Size: Thanx is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment. This size allows for significant growth opportunities and a strong sense of community among employees.
Founded: Thanx was founded in 2011, making it a well-established player in the restaurant technology industry. The company has experienced steady growth and has raised over $30M in funding from prominent investors.
Company Description:
- Thanx is a leading loyalty and guest engagement platform for restaurants, helping regional and national restaurant brands grow customer lifetime value
- The company's proprietary credit card tokenization technology enables easy-to-use lifecycle marketing automations and innovative customer loyalty tools focused on access, status, and personalization
- Thanx's app and web-based ordering experiences deliver industry-leading conversion and repeat purchasing, with a strong focus on customer data privacy and security
Company Specialties:
- Customer Retention
- Restaurants
- Franchise Tools
- Consumer Loyalty
- Data Analysis and Insights
- Location-Based Marketing
- Customer Engagement
- Loyalty
- CRM
- Marketing Automation
- Mobile Apps
- Restaurant Web Ordering
- Digital Transformation
- Data-Driven Marketing
Company Website: https://www.thanx.com/
ASSUMPTION: Thanx's focus on data-driven marketing and customer engagement sets it apart from competitors, providing a unique value proposition for restaurant brands.
📊 Role Analysis
Career Level: This role is at the senior level, reporting directly to the VP of Marketing. The ideal candidate will have significant experience in product marketing and be ready to take on a high-impact, high-visibility position.
Reporting Structure: The Senior Product Marketing Manager will report directly to the VP of Marketing and work closely with sales, product management, and customer success teams.
Work Arrangement: This role is remote, with the option to work from anywhere in the US or Canada. Thanx offers a flexible work schedule, with unlimited PTO and the ability to work from home.
Growth Opportunities:
- Thanx's rapid growth and expansion present numerous opportunities for career advancement and professional development
- The company has a strong track record of internal promotions and a robust alumni network
- This role offers the chance to make a direct impact on the growth of a fast-paced startup and gain exposure to various aspects of the business
ASSUMPTION: Thanx's strong company culture and focus on employee development make it an attractive place to build a long-term career.
🌍 Location & Work Environment
Office Type: Thanx has a hybrid work environment, with employees able to work remotely or from one of the company's offices.
Office Location(s): Thanx has an office in San Francisco, CA, but this role can be performed remotely from anywhere in the US or Canada.
Geographic Context:
- The US restaurant industry is a $899 billion market, with significant growth opportunities in digital ordering and loyalty programs
- Thanx's remote work policy allows employees to live and work in various locations across the US and Canada
- The company's headquarters in San Francisco provides access to a vibrant tech community and numerous networking opportunities
Work Schedule: Thanx offers a flexible work schedule, with unlimited PTO and the ability to work from home. Employees are expected to work standard business hours, with some flexibility for remote work.
ASSUMPTION: Thanx's remote work policy and flexible work schedule make it an attractive option for candidates seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Interview with the hiring manager (VP of Marketing)
- Interview with a cross-functional team member (sales, product, or customer success)
- Final interview with the CEO
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Analytical and project management skills
- Cultural fit and alignment with Thanx's core behaviors
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to market analysis, product launches, and enablement strategies
- Showcase your ability to work effectively in a fast-paced, startup environment
- Demonstrate your understanding of the restaurant industry and Thanx's unique value proposition
ATS Keywords: Product Marketing, Market Analysis, Sales Enablement, Project Management, Communication, Customer Advocacy, B2B SaaS, Lifecycle Marketing, Competitive Intelligence, Problem Solving, Collaboration, Training, Content Creation, Analytics, Curiosity, Strategic Thinking
ASSUMPTION: Thanx's interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit. The company values candidates who can think boldly, execute reliably, and focus on what matters.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Excel, Google Analytics)
- Collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: Thanx uses a variety of tools and technologies to streamline workflows and improve collaboration. The ideal candidate will be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Think Boldly
- Execute Reliably
- Focus on What Matters
- Say “Thanx” Genuinely
- Encourage Diverse Perspectives
- Lead, Virtually
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Results-oriented and focused on measurable outcomes
Self-Assessment Questions:
- Do you thrive in high-impact, high-visibility arenas and enjoy being in the weeds, problem-solving at any level?
- Are you comfortable working in a cross-functional capacity within a fast-paced, often ambiguous, start-up environment?
- Do you have a strong work ethic with an innate desire to push the boundaries and challenge the status quo?
- Are you naturally curious and take a scientific approach to learning and asking questions?
ASSUMPTION: Thanx's company culture is built on a set of core behaviors that guide decision-making and interactions among employees. The ideal candidate will be able to demonstrate alignment with these values and work style preferences.
⚠️ Potential Challenges
- Managing multiple projects simultaneously in a fast-paced environment
- Balancing high-level strategy with tactical execution
- Working effectively with cross-functional teams and stakeholders
- Adapting to a rapidly changing industry and market landscape
ASSUMPTION: Thanx's fast-paced environment and cross-functional nature present unique challenges that require strong project management, communication, and collaboration skills.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a strong focus on sales enablement and customer advocacy
- Thanx's unique value proposition and focus on data-driven marketing set it apart from competitors in the restaurant technology space
- This role offers significant growth opportunities and exposure to various aspects of the business, making it an attractive option for candidates seeking to advance their careers in product marketing
ASSUMPTION: Thanx's unique focus on data-driven marketing and customer engagement provides a compelling value proposition for restaurant brands, setting it apart from competitors in the industry.
📝 Sample Projects
- Conducting a comprehensive market analysis to inform product strategy and roadmap
- Managing a product launch, including marketing plans, documentation, and enablement strategies
- Developing customer-facing collateral, such as product guides, videos, and presentations, to communicate Thanx platform capabilities and value propositions
ASSUMPTION: Thanx's focus on data-driven marketing and customer engagement provides numerous opportunities for candidates to demonstrate their skills and make a significant impact on the business.
❓ Key Questions to Ask During Interview
- How does Thanx approach market analysis and competitive intelligence in the restaurant technology space?
- Can you describe the typical product launch process at Thanx, and how does the Senior Product Marketing Manager fit into this process?
- How does Thanx support the professional development and career growth of its employees, particularly in the marketing function?
- What are the key challenges and opportunities facing Thanx in the restaurant technology market, and how does this role contribute to addressing them?
- How does Thanx's remote work policy and flexible work schedule contribute to employee productivity and work-life balance?
ASSUMPTION: Thanx's interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit. The company values candidates who can think boldly, execute reliably, and focus on what matters.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching Thanx's company culture, values, and unique value proposition in the restaurant technology space
- Be ready to discuss your approach to market analysis, product launches, and enablement strategies
- Follow up with the hiring manager within 48 hours after your final interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
