📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Ultima Genomics
🔹 Location: Remote US
🔹 Job Type: Full-time
🔹 Category: Biotechnology Research
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for new and on-market products
- Collaborating cross-functionally with R&D and commercial teams
- Requiring strong technical knowledge in the Life Sciences industry
- Working with a wide range of marketing tools and software
ASSUMPTION: This role will require a high level of independence and initiative, as well as strong project management skills to juggle multiple projects and deadlines.
📋 Key Responsibilities
✅ Developing and executing omnichannel marketing strategies for new and on-market products
✅ Managing lead generation methods, including webinars, email marketing, social media, and digital ad placements
✅ Supporting tradeshow attendance by developing show strategy and executing key deliverables
✅ Developing content for product positioning, including brochures, web landing pages, video scripts, infographics, advertisements, and emails
✅ Collaborating with R&D and commercial teams to ensure marketing efforts align with company objectives
ASSUMPTION: This role may require occasional travel to attend industry events and conferences, as well as to the company's headquarters.
🎯 Required Qualifications
Education: BS degree required, advanced degrees highly desirable
Experience: At least 8+ years of Life Science/Biotech industry experience, particularly in NGS or related genomics marketing
Required Skills:
- Proven experience in omnichannel marketing and building effective communication strategies
- Proficiency in marketing automation/CRM tools (e.g., Mailchimp, Marketo, Salesforce) and web CMS (Sanity)
- Strong communication, organizational, and interpersonal skills
- Ability to multitask, work under pressure, and meet deadlines
- Creative thinker and exceptional storyteller
Preferred Skills:
- Experience in the genomics industry
- Fluency in additional languages
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio of marketing campaigns will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $115,000 - $160,000 (USD) per year, based on experience and location
Benefits:
- Medical, dental, vision, life, and disability insurance
- 401(k) retirement plan
- Flexible spending and health savings account
- Paid holidays and time off
- Employee assistance program
Working Hours: Full-time, with occasional travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Ultima Genomics operates in the biotechnology research industry, focusing on sequencing and genomics technologies.
Company Size: Ultima Genomics has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Ultima Genomics was founded in 2016, making it a relatively young and innovative company in the genomics space.
Company Description:
- Ultima Genomics is dedicated to unleashing the power of genomics at scale, driving the scale of genomic information to enable advances in biology and improvements in human health.
- The company aims to challenge conventional next-generation sequencing technologies and drive down the costs of sequencing to overcome existing tradeoffs.
- Ultima Genomics' mission is to catalyze the next phase of genomics in the 21st century by developing a revolutionary new sequencing architecture.
Company Specialties:
- Sequencing
- Genomics
- Biotechnology
- Engineering
- Chemistry
- Molecular biology
- Computational biology
- Software
- Machine learning
Company Website: http://www.ultimagenomics.com
ASSUMPTION: Ultima Genomics' focus on innovation and growth in the genomics industry makes it an attractive employer for candidates seeking to make an impact in the biotechnology sector.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring significant industry experience and a strong track record in product marketing.
Reporting Structure: The Senior Product Marketing Manager will report directly to the Vice President of Marketing.
Work Arrangement: This role is remote but prefers candidates located on the west coast. Occasional travel may be required.
Growth Opportunities:
- As Ultima Genomics continues to grow, there may be opportunities for the Senior Product Marketing Manager to take on additional responsibilities or move into a leadership role.
- The company's focus on innovation and cutting-edge technology provides ample opportunities for professional development and skill-building.
- Working closely with cross-functional teams may offer insights into other aspects of the business and potential career paths.
ASSUMPTION: Given Ultima Genomics' rapid growth and focus on innovation, this role offers strong potential for career growth and development.
🌍 Location & Work Environment
Office Type: Ultima Genomics has a physical headquarters in Fremont, California, but this role is remote.
Office Location(s): 4209 Technology Dr, Fremont, California 94538, US
Geographic Context:
- The remote nature of this role allows for flexibility in location, with a preference for candidates on the west coast.
- Ultima Genomics' headquarters is located in the San Francisco Bay Area, a major hub for biotechnology and life sciences companies.
- The company's focus on genomics and sequencing technologies places it at the forefront of cutting-edge research and innovation in the life sciences industry.
Work Schedule: Full-time, with occasional travel required
ASSUMPTION: The remote nature of this role may provide greater flexibility and work-life balance, while occasional travel may offer opportunities for professional development and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Marketing strategy and execution
- Technical knowledge in the Life Sciences industry
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing campaigns and achievements in your resume and cover letter.
- Demonstrate your understanding of the genomics industry and Ultima Genomics' mission in your application materials.
- Prepare questions that showcase your interest in the role and the company, as well as your eagerness to contribute to its growth and success.
ATS Keywords: Product marketing, Life Sciences, Genomics, Omnichannel strategies, Marketing campaigns, Lead generation, Marketing collateral, Technology proficiency, Cross-functional collaboration, Communication, Organization, Interpersonal skills, Creative thinking, Storytelling, Attention to detail, Multitasking
ASSUMPTION: Ultima Genomics' interview process is designed to assess candidates' marketing expertise, industry knowledge, and cultural fit, as well as their ability to thrive in a dynamic and growing organization.
🛠️ Tools & Technologies
- CRM systems (e.g., SFDC)
- Marketing automation platforms (e.g., Mailchimp, Marketo)
- Website CMS (Sanity)
- Analytics tools
- Social media platforms (e.g., Hootsuite)
ASSUMPTION: Proficiency in these tools and platforms is essential for success in this role, as they are integral to executing marketing strategies and campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Results-driven and data-informed decision-making
- Adaptability and continuous learning
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and emerging technologies in the Life Sciences industry?
- Can you provide an example of a time when you had to adapt to a significant change or challenge in a marketing campaign or project?
- How do you prioritize and manage multiple projects and deadlines in a dynamic work environment?
ASSUMPTION: Candidates who align with Ultima Genomics' values and work style, and can demonstrate their ability to thrive in a dynamic and growing organization, will be well-suited to this role.
⚠️ Potential Challenges
- Keeping up with the rapid pace of innovation and change in the Life Sciences industry
- Balancing multiple projects and deadlines in a dynamic work environment
- Occasional travel requirements
- Working remotely and maintaining strong communication with cross-functional teams
ASSUMPTION: These challenges are inherent to a fast-growing company in the Life Sciences industry and can be overcome by a proactive and adaptable candidate.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of the Life Sciences industry and a strong technical background in genomics.
- While the role is remote, occasional travel may be required, which may differ from other fully remote positions.
- This role offers the opportunity to work at the intersection of marketing, technology, and life sciences, providing a unique blend of responsibilities and growth opportunities.
ASSUMPTION: Candidates should consider their interest in the Life Sciences industry and their ability to thrive in a dynamic and growing organization when comparing this role to similar positions.
📝 Sample Projects
- Developing and executing a marketing campaign for a new genomics product launch, including event planning, collateral creation, and lead generation strategies
- Conducting market research and competitive analysis to inform product positioning and messaging for an on-market genomics product
- Collaborating with R&D and commercial teams to create sales enablement tools, such as product presentations, brochures, and website content, to support the go-to-market strategy for a new genomics product
ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for the Senior Product Marketing Manager role at Ultima Genomics.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth plans, and what opportunities are there for professional development and advancement?
- Can you describe the dynamics of the cross-functional teams that the Senior Product Marketing Manager will be working with, and how collaboration and communication are facilitated in a remote work environment?
- How does Ultima Genomics approach innovation and staying ahead of industry trends in the Life Sciences industry, and what role will the Senior Product Marketing Manager play in driving this forward?
- What are the key priorities for the Senior Product Marketing Manager in the first 90 days, and how will success be measured in this role?
- How does Ultima Genomics support work-life balance for its employees, particularly for those in remote roles?
ASSUMPTION: These questions are designed to provide insight into the company's culture, growth plans, and expectations for the Senior Product Marketing Manager role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, industry knowledge, and alignment with Ultima Genomics' mission and values.
- Prepare for your interview by researching the company, practicing common marketing interview questions, and developing thoughtful questions to ask the interviewer.
- If selected for the final interview, be prepared to present a marketing plan or campaign idea that demonstrates your strategic thinking and creativity.
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role. Check in periodically to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
