🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Xero
🔹 Location: Sydney, Melbourne
🔹 Job Type: Permanent
🔹 Category: Software Development
🔹 Date Posted: 2025-05-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a high level of independence, adaptability, and strong communication skills to thrive in a fast-paced, global environment.
✅ Collaborate with Strategy, Product Management, Design, and other stakeholders to undertake market, competitor, and customer research to deeply understand the markets in which Xero operates, as well as customer needs and pain points
✅ Consolidate and communicate relevant insights to determine Xero’s opportunity in market and integrate these insights into product marketing plans
✅ Determine the target audience and segments, in particular the Serviceable Available Market, using insights from Product and Customer teams
✅ Lead a strategic and collaborative process with key stakeholders to define the Customer Value Proposition (CVP) for target audiences
✅ Identify and maintain compelling product evidence of CVPs and bring CVPs to life for internal audiences through assets such as messaging frameworks and product playbooks
✅ Ensure CVPs are regularly reviewed and updated in line with changes to customer, competitors, and product
✅ Communicate product release calendar to Customer stakeholders in a timely manner, describing product value in customer terms
✅ Collaborate with Customer teams to brief product initiatives, agree on optimal launch timing and GTM approach, and consult throughout the GTM process to ensure clear guardrails are set when communicating product value externally
✅ Develop internal briefing assets and internal sales enablement resources to help prepare and upskill internal teams
✅ Identify opportunities to grow product adoption, usage, and retention – utilising research, analytics, and feedback from regions. Influence relevant Customer/GTM teams to leverage the opportunities identified in product lifecycle marketing strategy and execution, including in-product communications.
ASSUMPTION: This role involves a mix of strategic planning, stakeholder management, and tactical execution to drive product adoption and engagement within Xero's accountant and bookkeeper community.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years in product marketing or related roles
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in product marketing, with a focus on customer engagement and product messaging. Experience in the accounting software industry is a plus but not required.
Salary Range: $120,000 - $160,000 AUD per annum (Based on industry standards for a Senior Product Marketing Manager role in Australia)
Benefits:
Working Hours: Full-time, 40 hours per week. Flexible work arrangements may be available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Product Marketing Manager role in Australia. Actual compensation may vary based on experience and performance.
Industry: Xero is a leading global software company that specializes in cloud-based accounting software for small and medium-sized businesses. They have over 4.2 million subscribers globally and are publicly traded on the Australian Securities Exchange.
Company Size: Xero has 1,001-5,000 employees worldwide, with offices in multiple countries including Australia, New Zealand, the United Kingdom, the United States, Canada, and Singapore.
Founded: Xero was founded in 2006 in Wellington, New Zealand, and has since grown into a global leader in accounting software.
Company Description:
Company Specialties:
Company Website: http://www.xero.com
ASSUMPTION: Xero is a well-established, global company with a strong focus on innovation, customer success, and employee growth.
Career Level: This role is at the senior level, requiring a high degree of independence, expertise, and strategic thinking.
Reporting Structure: The Senior Product Marketing Manager will report directly to the Head of Product Marketing and work closely with various stakeholders across the organization.
Work Arrangement: This role is remote-friendly, with the option to work from Xero's offices in Sydney or Melbourne.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Xero's product marketing strategy and customer engagement.
Office Type: Xero's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Sydney, Melbourne
Geographic Context:
Work Schedule: The work schedule is flexible, with core hours between 9:00 AM and 5:00 PM AEST. Employees are encouraged to maintain a healthy work-life balance.
ASSUMPTION: Working in either Sydney or Melbourne offers a dynamic and stimulating work environment, with ample opportunities for professional growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, Market Research, Customer Engagement, Messaging Frameworks, Stakeholder Alignment, Data-Driven Decision Making, Strategic Planning, Execution, Business Acumen, Collaboration, Product Lifecycle Marketing, Customer Needs Analysis, Onboarding Programs, Retention Strategies, Fast-Paced Environment
ASSUMPTION: The interview process for this role will focus on assessing the candidate's product marketing expertise, strategic thinking, and cultural fit with Xero's values.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the region and the team's preferences.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Xero values a human-centered, challenging, beautiful, and fun work environment. Candidates who align with these values and are passionate about helping small businesses thrive will be a strong fit for this role.
ASSUMPTION: This role may present challenges in terms of managing multiple priorities, working across timezones, and balancing strategic planning with tactical execution. Strong organizational skills, adaptability, and effective communication will be essential for success in this role.
ASSUMPTION: This role is unique in its focus on Xero's accountant and bookkeeper community, offering a specialized opportunity for candidates with relevant experience and a passion for supporting small businesses.
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Senior Product Marketing Manager role at Xero, focusing on customer engagement, market research, and cross-functional collaboration.
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the market, as well as their fit with Xero's values and culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.