📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Loop
🔹 Location: Boston, MA (Remote)
🔹 Job Type: Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Blended Working Environment)
🚀 Job Overview
Key aspects of this role include:
- Driving large-scale product launches targeting internal stakeholders, existing merchants, and new merchants
- Collaborating with cross-functional teams to push launch messaging through valuable channels
- Positioning Loop's products as market leaders ahead of competitors
- Enabling go-to-market teams with world-class content to drive merchant adoption
- Conducting market research and competitive intelligence to improve Loop's performance
ASSUMPTION: This role requires a high level of collaboration and strategic thinking to drive product success across various stakeholders.
📋 Key Responsibilities
✅ Orchestrate large-scale product launches, targeting internal stakeholders, existing merchants, and new merchants with messaging that drives results
✅ Collaborate with product, marketing, sales, and success teams to push launch messaging through valuable channels
✅ Collaborate with leadership to craft narratives that position Loop's products as leaders in the market, ahead of competitors
✅ Enable go-to-market teams with world-class internal and external content (demos, decks, playbooks, comparisons) that demonstrates the power of Loop's products and drives merchant adoption
✅ Drive market research and competitive intelligence for your product area to improve Loop's performance head-to-head and beat top competitors
✅ Scale the PMM team through training and onboarding of new PMMs
ASSUMPTION: This role requires a strong understanding of the ecommerce ecosystem and Loop's products to create effective launch strategies and messaging.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven track record as a product marketer serving B2B SaaS companies
Required Skills:
- Excellent verbal and written communication skills, evidenced by interviews and follow-ups
- Excellent organization and prioritization skills, evidenced by examples of managing expectations when having too much to do and not enough time to do it
- Great project management skills, evidenced by examples of coordinating multiple stakeholders around a single goal
- Good creativity skills, evidenced by past decks, slides, or tactics created
Preferred Skills:
- Experience in the ecommerce ecosystem
- Design experience (Figma)
ASSUMPTION: Candidates with experience in the ecommerce ecosystem and design skills will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $108,800 - $163,200 a year
Benefits:
- Medical, dental, and vision insurance
- Flexible PTO
- Company holidays
- Sick & safe leave
- Parental leave
- 401k
- Monthly wellness benefit
- Home workstation benefit
- Phone/internet benefit
- Equity
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range provided is a base salary and may be adjusted based on factors such as prior experience, geographic location, company needs, current market demands, and total compensation goals.
📌 Applicant Insights
🔍 Company Context
Industry: Loop operates in the IT Services and IT Consulting industry, focusing on ecommerce software solutions for Shopify merchants
Company Size: Small (11-50 employees), which allows for closer collaboration and faster decision-making
Founded: Loop was founded in 2022, making it a young and rapidly growing company
Company Description:
- Loop is an ecommerce software company serving over 4,000 brands on Shopify
- Pioneered the returns category and expanding product suite to support new areas of innovation
- Focuses on creating a world-class customer experience for merchants and their customers
Company Specialties:
- Ecommerce software
- Returns management
- Tracking, warranties, shipping protection, fraud prevention, and fit analysis
Company Website: loopreturns.com
ASSUMPTION: Loop's focus on innovation and customer experience makes it an attractive place for candidates looking to make a significant impact in the ecommerce industry.
📊 Role Analysis
Career Level: Senior role, reporting directly to the Head of Product Marketing
Reporting Structure: This role will lead a team of product marketing managers and collaborate with various cross-functional teams
Work Arrangement: Blended Working Environment, offering options to join the HQ office, opt into a Hub, or work totally secluded
Growth Opportunities:
- Potential to grow within the product marketing team as Loop expands its product suite
- Opportunity to mentor and train new PMMs, developing leadership skills
- Possibility to transition into other marketing or leadership roles within the company
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Loop continues to expand and innovate in the ecommerce space.
🌍 Location & Work Environment
Office Type: Loop has a headquarters office in Columbus, Ohio, with Hubs in select locations and a remote-friendly work environment
Office Location(s): Columbus, Ohio (HQ), select provinces in Canada (Ontario & British Columbia), and the United Kingdom (Hubs)
Geographic Context:
- Boston, MA: A major tech hub with a thriving startup scene and a high cost of living
- Remote: Allows for flexibility and work-life balance, with the potential for reduced commuting costs
Work Schedule: Full-time (40 hours/week) with flexible hours and a Blended Working Environment
ASSUMPTION: The remote-friendly work environment at Loop caters to candidates who value flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Take-home assignment to assess product marketing skills
- Final interview with the Head of Product Marketing and other team members
Key Assessment Areas:
- Product marketing skills and experience
- Communication and presentation skills
- Problem-solving and strategic thinking
- Cultural fit and alignment with Loop's values
Application Tips:
- Highlight specific examples of successful product launches and enablement efforts in your resume
- Tailor your cover letter to demonstrate your understanding of Loop's mission and how your skills align with the role's requirements
- Prepare for behavioral and situational interview questions focused on product marketing scenarios
ATS Keywords: Product marketing, B2B SaaS, market research, competitive intelligence, project management, communication, organization, creativity
ASSUMPTION: Loop's interview process is designed to assess candidates' skills and cultural fit, with a focus on real-world examples and problem-solving scenarios.
🛠️ Tools & Technologies
- Figma (for design tasks)
- Project management tools (e.g., Asana, Trello, or Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
- Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
ASSUMPTION: Candidates should have experience with relevant marketing, project management, and communication tools to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Be A Human First
- Prioritize empathy and wellbeing
- View Loop as a special place to shape the future of an industry and become a better person
Work Style:
- Collaborative and cross-functional
- Focused on driving results and beating competition
- Committed to creating a world-class customer experience
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you passionate about driving results and beating competition?
- Do you align with Loop's mission to create a world-class customer experience in ecommerce?
ASSUMPTION: Candidates who align with Loop's values and work style will be more likely to succeed and enjoy their time at the company.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with the fast-paced nature of the ecommerce industry
- Balancing the need for strategic thinking with the need for tactical execution
- Adapting to a remote-friendly work environment and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Product Marketing Manager: Focuses on a specific product or product line, while Senior Product Marketing Manager oversees a team and multiple products
- Product Manager: Responsible for product development and roadmaps, while Senior Product Marketing Manager focuses on go-to-market strategy and messaging
- Marketing Manager: Oversees marketing campaigns and channels, while Senior Product Marketing Manager focuses on product-specific marketing strategies
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, requiring a strong understanding of both product marketing and general marketing principles.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating and delivering training sessions to enable internal stakeholders on new product features and benefits
ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of the Senior Product Marketing Manager role at Loop.
❓ Key Questions to Ask During Interview
- How does Loop support the growth and development of its product marketing team members?
- Can you describe the typical product launch process at Loop and how this role fits into it?
- How does Loop measure the success of its product marketing efforts, and what metrics are most important?
- What is the company's approach to work-life balance, and how does this role fit into that?
- How does Loop foster a culture of innovation and continuous learning?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture at Loop.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight specific examples of successful product launches and enablement efforts
- Write a cover letter that demonstrates your understanding of Loop's mission and how your skills align with the role's requirements
- Prepare for behavioral and situational interview questions focused on product marketing scenarios
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
