📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: ROLLER
🔹 Location: Austin, Texas
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product marketing strategies for the multi-venue customer segment
- Collaborating cross-functionally with Product, Sales, and Marketing teams
- Creating compelling product narratives, messaging, and collateral
- Conducting market analysis and competitive intelligence to inform sales strategies
- Supporting go-to-market strategies and product launches
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Deeply understanding the multi-venue buying committee and developing detailed buyer personas
✅ Leading the creation of the multi-venue product positioning, packaging, and messaging strategy
✅ Collaborating with the Product and Engineering teams on feature prioritization and new feature launches
✅ Supporting the development of the multi-venue go-to-market strategy and improving close rates
✅ Maintaining source material for marketing and enablement teams to generate compelling collateral
✅ Synthesizing competitive intelligence to improve sales effectiveness
✅ Assisting with RFP submissions, training sessions, and demo badging
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and tactical execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-8 years of product marketing experience in a B2B SaaS technology company
Required Skills:
- Proven track record of driving successful go-to-market launches
- Experience in crafting positioning, personas, and packaging products
- Ability to operate independently across a set of cross-functional partners
- Experience performing competitive market analysis
- Excellent written and verbal communication skills
Preferred Skills:
- Experience with industry analysts
ASSUMPTION: Candidates with experience in the leisure and attractions industry or a related field may have an advantage.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD (Estimated based on industry standards for a Senior Product Marketing Manager with 5-8 years of experience in Austin, Texas)
Benefits:
- 4 weeks of annual leave and 4 ROLLER Recharge days per year
- Team member Assistance Program
- 16 weeks paid parental leave for primary carers and 4 weeks for secondary carers
- Highly flexible work environment with an All Access pass to WeWork
- Individual learning and development budget
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development for the leisure and attractions industry
Company Size: 51-200 employees (Mid-size company with a startup-like culture)
Founded: 2010 (15 years of experience in the industry)
Company Description:
- ROLLER is a complete software platform for modern attractions, supporting key areas of the business to improve operations, grow revenue, and delight guests
- The company offers innovative products such as Ticketing, Point-of-Sale, CRM, Memberships, Gift Cards, Waivers, Self-Serve Kiosks, and more
- ROLLER's mission is to help create experiences that bring joy and happiness to the world by building modern technology for leisure and attractions businesses
Company Specialties:
- Ticketing
- Digital Gift Cards
- Membership
- CRM
- Point of Sale
- Waivers
- Self Serve Kiosk
- RFID
- Attractions
- Party bookings
- Mobile food and beverage
- Analytics
- Venue management
- Multi-venue
- Online ticketing
- Access control
- Guest feedback
- Capacity management
- Staff permissions
Company Website: roller.software
ASSUMPTION: ROLLER is a well-established company in the leisure and attractions industry, with a strong focus on innovation and customer satisfaction.
📊 Role Analysis
Career Level: Senior (Experienced professional with significant responsibility and leadership)
Reporting Structure: Reports directly to the VP of Marketing
Work Arrangement: Remote OK (Flexible work arrangement with the option to work remotely)
Growth Opportunities:
- Potential career progression into a leadership role within the Marketing department
- Opportunities to work on high-impact projects and drive significant business growth
- Chance to learn and develop skills in a dynamic and fast-paced environment
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (Flexible work arrangement with the option to work remotely or from a WeWork location)
Office Location(s): Austin, Texas (with additional offices in Melbourne, Australia; London, England; and Sydney, Australia)
Geographic Context:
- Austin, Texas is known for its vibrant tech industry, live music scene, and outdoor activities
- The city offers a relatively low cost of living compared to other major tech hubs in the United States
- Austin has a humid subtropical climate, with mild winters and hot summers
Work Schedule: Full-time (40 hours per week, with flexible hours and the option to work remotely)
ASSUMPTION: The flexible work arrangement and remote-friendly culture at ROLLER make it an attractive option for candidates seeking a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial call with the Talent Acquisition Manager to discuss experience, salary expectations, and answer any initial questions
- Interview with the Hiring Manager (VP of Marketing) to learn more about the role and discuss experience in more detail
- Loop interviews with the wider ROLLER team to assess cultural fit
- Offer, followed by reference checks
Key Assessment Areas:
- Product marketing experience and go-to-market launch success stories
- Cross-functional collaboration and communication skills
- Market analysis and competitive intelligence expertise
- Cultural fit and alignment with ROLLER's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful go-to-market launches and market analysis projects
- Research ROLLER's products and industry to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Product Marketing, SaaS, Go-to-Market Strategy, Market Analysis, Competitive Intelligence, Cross-Functional Collaboration, Communication Skills, Buyer Personas, Sales Enablement, Messaging, Training, RFPs, Product Positioning, Content Creation, Customer Engagement, Feature Prioritization
ASSUMPTION: The interview process at ROLLER is designed to assess both the candidate's technical skills and cultural fit with the company's values and work environment.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Suite
- Asana
- Slack
ASSUMPTION: The tools and technologies listed are commonly used in product marketing roles and may vary depending on the specific needs of the role and the company.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Fun
- Ambitious
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Results-driven and data-informed
- Flexible and adaptable
- Fun and supportive team environment
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working cross-functionally with various teams?
- Do you have a proven track record of driving successful go-to-market launches?
- Are you passionate about the leisure and attractions industry and eager to make a positive impact?
ASSUMPTION: ROLLER values candidates who are passionate, innovative, collaborative, and results-driven, with a strong customer focus and a desire to have fun at work.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing strategic planning with tactical execution
- Working with a diverse range of stakeholders, including internal teams and external partners
- Keeping up with industry trends and competitive landscape in a rapidly evolving market
- Adapting to changes in the company's product portfolio and go-to-market strategy
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and results-driven approach to succeed.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position focuses on the multi-venue customer segment within the leisure and attractions industry
- ROLLER's unique product portfolio and customer base present distinct challenges and opportunities compared to other companies in the software development industry
- Career progression in this role may differ from more traditional product marketing paths, offering unique growth opportunities within the leisure and attractions industry
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on the multi-venue customer segment within the leisure and attractions industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in the multi-venue segment
- Conducting market analysis and competitive intelligence to inform product positioning and messaging
- Creating compelling product narratives, buyer personas, and collateral to support sales enablement and customer engagement
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, requiring a mix of analytical, creative, and communication skills.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the multi-venue customer segment in the leisure and attractions industry?
- How does ROLLER's product portfolio and go-to-market strategy differ from competitors in the industry?
- What opportunities exist for career growth and development within the Marketing department?
- How does ROLLER support work-life balance and employee well-being?
- What is the company's approach to innovation and staying ahead of industry trends?
ASSUMPTION: These questions are designed to provide insight into the role's specific challenges, opportunities, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful go-to-market launches and market analysis projects
- Research ROLLER's products and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the Talent Acquisition Manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
