📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: DeepHealth
🔹 Location: Remote (Netherlands preferred)
🔹 Job Type: Full-Time
🔹 Category: Healthcare, Technology
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market strategies for AI-powered radiology informatics solutions
- Crafting compelling narratives and integrated marketing programs
- Partnering with cross-functional teams (product, sales, communications, events, brand)
- Shaping product positioning and ensuring consistent messaging
- Leveraging market intelligence, customer insights, and competitive analysis to inform strategies
ASSUMPTION: This role requires a strategic and hands-on approach, with a strong focus on collaboration and cross-functional teamwork.
📋 Key Responsibilities
✅ Develop and execute integrated product marketing plans, including go-to-market strategies, campaign deliverables, timelines, and budget requirements
✅ Translate complex product features into meaningful customer benefits in partnership with Product Management
✅ Collaborate with the Marketing Analyst to gather market intelligence, customer insights, and competitive analysis to inform positioning and messaging
✅ Create compelling product marketing assets—presentations, brochures, datasheets, sales enablement tools like battle cards and ROI calculators
✅ Partner with sales teams to gather feedback and continuously optimize messaging, materials, and enablement programs
✅ Build and lead the product marketing communications strategy in collaboration with Brand and Communications teams
✅ Plan and execute multi-channel product campaigns to drive awareness, engagement, and pipeline growth
✅ Craft internal and external communications that align teams, inform customers, and amplify our product stories
✅ Track, analyze, and report on the effectiveness of product communications and campaigns to drive continuous improvement
✅ Support product launch planning and execution, coordinating cross-functional stakeholders
✅ Ensure internal readiness across sales, customer support, and marketing functions for new product releases
✅ Collaborate with ecosystem or channel partners on joint go-to-market efforts, co-branded campaigns, and partner enablement resources
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to drive product success in the market.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a Clinical degree with equivalent Marketing experience
Experience: 8+ years of B2B marketing experience with proven success in product marketing, communications, and digital execution—preferably in healthcare or tech
Required Skills:
- Proven ability to craft and execute integrated marketing strategies across content, campaigns, and channels
- Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Mailchimp)
- Strong track record in developing product positioning, messaging frameworks, and sales enablement materials
- Hands-on expertise in digital marketing—email, paid media (Google Ads, LinkedIn Ads), and account-based marketing
- Data-driven mindset with solid experience in campaign measurement and analytics
- Excellent project management and organizational skills—able to juggle multiple initiatives without losing focus
- Outstanding verbal and written communication skills
- Familiarity with healthcare industry trends and regulatory/compliance considerations in marketing
Preferred Skills:
- Experience in the healthcare industry or with healthcare technology
- Fluency in additional languages
ASSUMPTION: Given the role's focus on healthcare technology, candidates with industry-specific experience may have an advantage.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (AI-estimated, based on experience level and market rates for similar roles in the Netherlands)
Benefits:
- Competitive salary
- Comprehensive benefits package
- Opportunities for professional development and training tailored to healthtech and strategic analytics
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on market data for similar roles in the Netherlands. Actual compensation may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: DeepHealth operates in the healthcare technology sector, focusing on AI-powered radiology informatics solutions
Company Size: Small (2-10 employees), which may offer a more agile and entrepreneurial work environment
Founded: 2018, with a mission to improve healthcare accessibility and quality through technology
Company Description:
- Wholly-owned subsidiary of RadNet, Inc.
- Expert in-house development teams and customers worldwide
- Develops AI-powered health informatics and population screening solutions
Company Specialties:
- AI-powered radiology informatics solutions
- Population screening technologies
- Health informatics and data analytics
Company Website: https://www.deephealth.com.hk/
ASSUMPTION: DeepHealth's small size may provide opportunities for significant impact and growth, while its focus on healthcare technology offers a unique blend of industries.
📊 Role Analysis
Career Level: Senior, with a focus on strategic decision-making and cross-functional leadership
Reporting Structure: This role may report directly to the Head of Marketing or a similar executive, with cross-functional collaboration across various teams
Work Arrangement: Remote solely, with a preference for candidates based in the Netherlands
Growth Opportunities:
- Potential to shape the company's marketing strategy and expand its product portfolio
- Opportunities to work with cutting-edge technology and data-driven approaches
- Possibility to grow within the organization as it expands and integrates new companies
ASSUMPTION: Given DeepHealth's focus on growth and integration, this role may offer opportunities for career advancement and increased responsibility.
🌍 Location & Work Environment
Office Type: Remote, with a preference for candidates based in the Netherlands
Office Location(s): Not applicable (remote work)
Geographic Context:
- The Netherlands has a strong healthcare system and a thriving tech industry
- Amsterdam and Rotterdam are major tech hubs with vibrant startup ecosystems
- Remote work offers flexibility and the opportunity to work from various locations
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The remote work arrangement may offer a better work-life balance and the opportunity to work from various locations within the Netherlands.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with cross-functional stakeholders (e.g., marketing, product, and executive teams)
- Final round with the Head of Marketing or a similar executive
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication abilities
- Digital marketing expertise and campaign management skills
- Familiarity with the healthcare industry and relevant trends
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Demonstrate your understanding of DeepHealth's mission and the healthcare technology sector
- Showcase your ability to craft compelling narratives and integrated marketing strategies
ATS Keywords: Product Marketing, B2B Marketing, Digital Marketing, Campaign Management, Market Intelligence, Sales Enablement, Product Launch, Healthcare Technology, AI-Powered Solutions
ASSUMPTION: Given DeepHealth's focus on AI-powered solutions, candidates with experience in healthcare technology or a strong understanding of AI may have an advantage.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Mailchimp)
- Digital marketing tools (e.g., Google Ads, LinkedIn Ads, email marketing platforms)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
- Healthcare-specific marketing tools and platforms
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's experience and DeepHealth's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: DeepHealth's work directly impacts healthcare accessibility and quality
- Collaborative: The company values cross-functional teamwork and partnership
- Innovative: DeepHealth focuses on cutting-edge technology and data-driven approaches
Work Style:
- Agile and entrepreneurial, given the company's small size and growth focus
- Data-driven and analytical, with a strong emphasis on campaign measurement and optimization
- Strategic and proactive, with the ability to navigate ambiguity and drive clarity
Self-Assessment Questions:
- How do you align with DeepHealth's mission to improve healthcare through technology?
- How comfortable are you working in a small, agile team and driving cross-functional collaboration?
- How do you approach navigating ambiguity and driving clarity in a fast-paced environment?
ASSUMPTION: DeepHealth's small size and focus on growth may require candidates who are comfortable with ambiguity and can drive clarity and collaboration.
⚠️ Potential Challenges
- Balancing strategic planning with hands-on execution in a fast-paced, growing environment
- Navigating the complexities of the healthcare industry and relevant regulations
- Ensuring consistent messaging and positioning across various teams and touchpoints
- Managing multiple initiatives and priorities without losing focus
ASSUMPTION: Given DeepHealth's focus on growth and integration, this role may present challenges related to balancing strategic planning with hands-on execution and navigating a dynamic work environment.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position places a stronger emphasis on product marketing, sales enablement, and cross-functional collaboration
- In the healthcare technology sector, this role may require a deeper understanding of healthcare trends and regulations
- Career progression may involve expanding the company's product portfolio or taking on leadership responsibilities as the organization grows
ASSUMPTION: Given DeepHealth's focus on AI-powered solutions and healthcare technology, this role may offer unique opportunities and challenges compared to similar positions in other industries.
📝 Sample Projects
- Developing a go-to-market strategy for a new AI-powered radiology informatics solution
- Crafting compelling product messaging and positioning frameworks for an existing product line
- Planning and executing a multi-channel product launch campaign, including events, digital marketing, and sales enablement
ASSUMPTION: The specific projects and initiatives may vary based on the candidate's experience and DeepHealth's current product portfolio.
❓ Key Questions to Ask During Interview
- How does this role fit into DeepHealth's overall marketing strategy and company growth plans?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does DeepHealth support the professional development and training of its marketing team members?
- What are the most significant challenges facing the healthcare technology sector, and how does DeepHealth plan to address them?
- How does DeepHealth foster a collaborative and innovative work environment, particularly in a remote setting?
ASSUMPTION: These questions are designed to help candidates better understand DeepHealth's growth plans, work environment, and approach to professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://deephealth.recruitee.com/o/senior-product-marketing-manager
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Prepare examples of your past product marketing campaigns and their outcomes
- Follow up with DeepHealth's HR team one week after submission to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
