📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Tremendous
🔹 Location: Remote (Americas)
🔹 Job Type: Full-Time
🔹 Category: Financial Services, Enterprise Software
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for key customer segments
- Driving ICP research processes to refine segmentation, positioning, messaging, and campaign strategy
- Leading high-impact ABM and broad-reach campaigns to generate and accelerate pipeline
- Collaborating with cross-functional teams to influence product direction and maximize ROI
- Building strategic relationships with customers, partners, and influencers to elevate the brand
ASSUMPTION: This role requires a strong understanding of B2B SaaS and a proven track record in product marketing to succeed.
📋 Key Responsibilities
✅ Own go-to-market strategy for 1-2 of Tremendous’ top customer segments and lead execution across teams
✅ Drive and scale ICP research processes to sharpen segmentation, positioning, messaging, and campaign strategy
✅ Lead the development of high-impact ABM and broad-reach campaigns to generate and accelerate pipeline
✅ Partner with Content and Growth to shape our content strategy and expand into new acquisition channels
✅ Build strategic relationships with customers, partners, and influencers to shape thought leadership and elevate our brand
✅ Strengthen campaign and segment reporting to identify what’s working, iterate quickly, and maximize ROI
✅ Collaborate with Product and Sales to influence roadmap decisions and lead full-funnel product launches
✅ Lead competitive strategy and improve the team’s approach to tracking and communicating market movements
ASSUMPTION: This role requires strong analytical skills, excellent communication, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-8 years of product marketing experience, preferably in B2B SaaS
Required Skills:
- Proven ability to lead go-to-market strategy for a product, vertical, or customer segment
- Deep empathy for customers and a track record of applying insights to shape messaging, campaigns, and product direction
- Strong storytelling and communication skills
- Highly proactive and able to drive alignment and initiatives with minimal oversight
- Experience designing and executing both broad-based and ABM-style marketing strategies
- Proficiency in conducting and scaling research
- Experience partnering closely with sales, product, and customer success to drive adoption and revenue
- Analytical mindset and comfortable using data to evaluate performance and optimize strategy
- An eye for process improvements and ability to scale knowledge-sharing and improve cross-functional alignment
- Ability to lead cross-team initiatives like competitive intelligence, thought leadership, or market expansion
Preferred Skills:
- Experience with enterprise ABM and competitive intelligence
- Fluency in additional languages
ASSUMPTION: Candidates with experience in financial services or related industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $155,000 - $185,000 per year (USD)
Benefits:
- Competitive pay
- Equity
- Benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a Senior Product Marketing Manager role in a similar company size and location.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, Enterprise Software
Company Size: 51-200 employees
Founded: 2010
Company Description:
- Tremendous is the simplest way to send rewards and payouts globally
- Offers 1,000 different redemption options and handles international sending
- Free to use, with only a fee for what is sent
- Highly profitable and fully remote, with a strong focus on customer support
Company Specialties:
- Technology
- Enterprise Software
- Prepaid Cards
- Customer Promotions
- Market Research Incentives
- Health & Wellness Incentives
- Payouts
- Global Payments
- Bulk Payments
Company Website: https://www.tremendous.com/
ASSUMPTION: Tremendous is a well-established company in the financial services industry with a strong focus on innovation and customer support.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: Remote, with the option to work from anywhere in the Americas
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to expand the company's reach into new markets and customer segments
- Chance to work on high-impact projects and drive significant business growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): N/A (Remote work only)
Geographic Context:
- Tremendous is headquartered in New York, NY, but employees can work from anywhere in the Americas
- The company operates globally, with customers in over 200 countries
- The remote work environment allows for a high degree of flexibility and work-life balance
Work Schedule: Full-time, with flexible hours and a focus on results rather than hours worked
ASSUMPTION: The fully remote work environment at Tremendous offers a high degree of flexibility and work-life balance, making it an attractive option for many candidates.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Talent Acquisition team
- Interview with the Head of Marketing
- Interview with the CEO or another senior leader
- Final interview with the Marketing team
Key Assessment Areas:
- Product marketing experience and skills
- Strategic thinking and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with Tremendous' values
Application Tips:
- Highlight your experience with go-to-market strategies, customer segmentation, and ABM campaigns
- Include specific examples of how you've driven results and made an impact in previous roles
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare thoughtful questions to ask during the interview process
ATS Keywords: Go-to-market strategy, customer segmentation, ABM campaigns, product marketing, market research, competitive intelligence, cross-functional collaboration, data analysis
ASSUMPTION: The interview process at Tremendous is designed to assess both your skills and cultural fit, with a focus on finding the best possible candidate for the role.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The tools and technologies used at Tremendous are standard for the marketing industry and can be learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Highly accountable
- Continuously learning
Work Style:
- Highly autonomous and self-driven
- Results-oriented and focused on outcomes
- Strong communicator and collaborator
- Adaptable and comfortable with change
Self-Assessment Questions:
- Do you have a proven track record of driving results in a remote work environment?
- Are you comfortable working independently and managing your own time effectively?
- Do you thrive in a fast-paced, dynamic startup environment?
ASSUMPTION: Tremendous values candidates who are highly autonomous, results-driven, and comfortable working in a remote, fast-paced environment.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously in a fast-paced, growing company
- Working effectively in a fully remote environment with a distributed team
- Adapting to changes in priorities and strategies as the company grows and evolves
- Balancing the need for deep customer insights with the need for quick decision-making and execution
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth and impact, and the company's commitment to supporting its employees' success.
📈 Similar Roles Comparison
- Unlike traditional financial services companies, Tremendous is a fully remote, high-documentation, low-meeting culture, which may appeal to candidates seeking more flexibility and autonomy
- The company's focus on innovation and customer support sets it apart from competitors in the industry
- This role offers significant growth potential and the opportunity to make a real impact on the company's success
ASSUMPTION: While there may be similarities between this role and other product marketing positions, the unique aspects of Tremendous' culture and focus set it apart and offer candidates a distinctive opportunity.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new customer segment, resulting in a 20% increase in pipeline within the first six months
- Conducting a comprehensive competitive analysis and using the insights to inform product development and marketing strategies, leading to a 15% increase in market share
- Leading a cross-functional team to launch a new product, with a focus on customer segmentation and targeted messaging, resulting in a 30% adoption rate within the first three months
ASSUMPTION: These sample projects demonstrate the types of high-impact initiatives that a successful candidate in this role might undertake.
❓ Key Questions to Ask During Interview
- Can you describe the company's plans for international expansion and how this role might contribute to those efforts?
- How does Tremendous support the professional development and growth of its employees?
- Can you provide an example of a time when the company pivoted its strategy based on customer feedback or market trends, and how that process was managed?
- How does Tremendous approach competitive intelligence, and what role would this position play in that process?
- What are the most significant challenges facing the marketing department currently, and how might this role help address them?
ASSUMPTION: These interview questions are designed to provide insight into the company's culture, priorities, and growth opportunities, as well as the specific challenges and expectations of this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role and company
- Prepare for the interview by researching Tremendous' company culture, values, and recent news
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
