📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: XM Cyber
🔹 Location: United Kingdom (Remote)
🔹 Job Type: Full-Time
🔹 Category: Computer and Network Security
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Articulating the value of XM Cyber to the market
- Building successful GTM strategies and technical product launches
- Working cross-functionally to drive pipeline creation and sales growth
- Acting as a Cybersecurity SME and solution evangelist
ASSUMPTION: This role requires a strong balance between technical understanding and marketing expertise, with a focus on B2B enterprise product marketing in the Cybersecurity industry.
📋 Key Responsibilities
✅ Develop messaging and positioning that differentiates XM Cyber
✅ Lead product launch processes and deliverables to drive marketing success factors and sales growth
✅ Stay up-to-date with industry developments and competitive analysis
✅ Research and understand target buyer personas and market segments
✅ Communicate the value proposition of XM Cyber’s products to the sales team and develop sales tools
✅ Actively engage in customer-facing activities such as customer conferences, virtual events, and analyst briefings
✅ Drive integrated marketing campaigns for new business acquisition and product adoption
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and customer engagement, with a focus on driving demand generation and sales enablement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-7 years of B2B enterprise product marketing experience in Cybersecurity
Required Skills:
- Proven ability to translate technical capabilities into real-world value for target audiences
- Customer-centric mindset, with a deep understanding of customer’s pains
- Excellent writing, storytelling, and presentation skills in English
- Organized, energized, and works well cross-functionally
Preferred Skills:
- Experience with B2B enterprise product marketing in the Cybersecurity industry
- Familiarity with marketing automation tools and CRM systems
ASSUMPTION: Candidates with a strong background in B2B enterprise product marketing and a deep understanding of the Cybersecurity industry will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per year (Based on industry standards for a Senior Product Marketing Manager with 5-7 years of experience in the UK)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and flexible working arrangements
- Professional development opportunities
Working Hours: Full-time (37.5 hours per week), with flexible working hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: XM Cyber operates in the competitive Computer and Network Security industry, focusing on breach and attack simulation, purple teaming, and automated red teaming solutions.
Company Size: XM Cyber is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.
Founded: XM Cyber was founded in 2016, with headquarters in Tel Aviv, Israel, and offices in North America, Europe, and Australia.
Company Description:
- XM Cyber is a leading hybrid cloud security company that transforms exposure management by demonstrating how attackers leverage and combine misconfigurations, vulnerabilities, identity exposures, and more, across AWS, Azure, GCP, and on-prem environments to compromise critical assets.
- The company's solutions help organizations see all the ways attackers might go and all the best ways to stop them, pinpointing where to remediate exposures with a fraction of the effort.
- XM Cyber has a strong focus on customer-centricity, innovation, and collaboration, with a mission to change the way organizations approach cyber risk.
Company Specialties:
- Cybersecurity
- Breach and Attack Simulation
- APT Simulation & Remediation
- Purple Team
- Automated Red Team
- Risk-Based Vulnerability Management
- Attack-Centric Exposure Prioritization
- Hybrid cloud
- Attack Path Management
- Exposure Management
Company Website: www.xmcyber.com
ASSUMPTION: XM Cyber's focus on breach and attack simulation and its customer-centric approach set it apart in the competitive Cybersecurity industry.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Head of Product Marketing
Reporting Structure: This role will lead a team of product marketing managers and work cross-functionally with other departments, such as product, sales, and marketing.
Work Arrangement: Fully remote, with flexible working hours and the opportunity to work from the company's offices in the UK, Israel, or Australia.
Growth Opportunities:
- Potential to grow into a leadership role within the product marketing team
- Opportunities to work on high-impact projects and drive significant business growth
- Access to professional development resources and training opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote-first, with physical offices in Tel Aviv, New York, and Sydney
Office Location(s): United Kingdom (Remote), with the option to work from the company's offices in Tel Aviv, New York, or Sydney
Geographic Context:
- The United Kingdom has a thriving Cybersecurity industry, with numerous opportunities for collaboration and professional growth
- The remote work arrangement allows for a better work-life balance and the ability to work from anywhere in the UK
- The company's global presence provides opportunities to work with diverse teams and gain international experience
Work Schedule: Full-time (37.5 hours per week), with flexible working hours and the ability to work remotely
ASSUMPTION: The remote work arrangement and flexible working hours provide candidates with a high degree of flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- Technical assessment or case study
- Final interview with the Head of Product Marketing and other team members
Key Assessment Areas:
- Technical knowledge of Cybersecurity and product marketing
- Storytelling and communication skills
- Customer-centric mindset and problem-solving abilities
- Cross-functional collaboration and leadership skills
Application Tips:
- Highlight your relevant experience in B2B enterprise product marketing and the Cybersecurity industry
- Demonstrate your ability to translate technical capabilities into real-world value for target audiences
- Showcase your customer-centric mindset and problem-solving skills through specific examples
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
ATS Keywords: Product Marketing, B2B, Cybersecurity, Storytelling, Technical Enthusiasm, Market Intelligence, Sales Enablement, Messaging, Positioning, Customer Engagement, Integrated Marketing, Competitive Analysis, Buyer Personas, Value Proposition, Content Creation, Campaign Management
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on technical expertise and customer-centric mindset.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Presentation tools (e.g., PowerPoint, Google Slides)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Customer-focused and results-driven
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a strong customer-centric mindset and a deep understanding of customer’s pains?
- Are you comfortable working in a dynamic and fast-paced environment, with a high degree of collaboration and cross-functional collaboration?
- Do you have excellent storytelling and communication skills, with the ability to translate technical capabilities into real-world value for target audiences?
ASSUMPTION: XM Cyber values candidates who are customer-focused, collaborative, and adaptable, with a strong ability to communicate and translate technical concepts into meaningful insights for target audiences.
⚠️ Potential Challenges
- The competitive nature of the Cybersecurity industry may require frequent updates to product positioning and messaging
- The role's focus on driving demand generation and sales enablement may involve tight deadlines and high-pressure situations
- The remote work arrangement may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills
- The company's global presence may require occasional travel and adjustments to working hours to accommodate different time zones
ASSUMPTION: The potential challenges associated with this role are primarily related to the fast-paced and competitive nature of the Cybersecurity industry, as well as the remote work arrangement and global presence of the company.
📈 Similar Roles Comparison
- Compared to other Senior Product Marketing Manager roles, this position places a stronger emphasis on technical expertise and customer-centric mindset in the Cybersecurity industry
- The role's focus on breach and attack simulation and purple teaming sets it apart from more traditional product marketing roles
- This role offers significant growth potential and the opportunity to work on high-impact projects, driving significant business growth
ASSUMPTION: This role is unique in its focus on breach and attack simulation and purple teaming, with a strong emphasis on technical expertise and customer-centric mindset in the Cybersecurity industry.
📝 Sample Projects
- Developing a comprehensive messaging framework that differentiates XM Cyber's products and resonates with target audiences
- Leading a product launch campaign for a new breach and attack simulation solution, driving demand generation and sales enablement
- Conducting market research and competitive analysis to inform product positioning and messaging
ASSUMPTION: The specific projects associated with this role may vary depending on the company's product roadmap and market conditions, but are likely to involve a mix of strategic planning, creative content development, and customer engagement.
❓ Key Questions to Ask During Interview
- How does XM Cyber differentiate its products and solutions in the competitive Cybersecurity industry?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to remote work and work-life balance?
- How does the company collaborate with its customers to ensure its solutions meet their evolving needs?
ASSUMPTION: The key questions to ask during the interview should focus on the company's unique value proposition, the role's priorities and expectations, professional development opportunities, work-life balance, and customer-centric approach.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through XM Cyber's careers page
- Tailor your resume and cover letter to emphasize your relevant experience in B2B enterprise product marketing and the Cybersecurity industry
- Prepare for the interview by researching XM Cyber's products, customers, and market position, as well as the key questions to ask during the interview
- Follow up with the HR department after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
