📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Kira Learning
🔹 Location: New York, NY or San Francisco, CA
🔹 Job Type: On-site, Full-time
🔹 Category: Software Development
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and owning the go-to-market strategy for Kira products
- Creating compelling narratives and value propositions for students and teachers
- Collaborating with cross-functional teams for successful product launches
- Conducting consumer research and competitive analysis
- Driving user acquisition, engagement, and retention through integrated marketing campaigns
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams to drive marketing initiatives that resonate with users and align with business goals.
📋 Key Responsibilities
✅ Own the overall strategy for the product marketing function to increase market awareness and engagement with users
✅ Collaborate with cross-functional teams to ensure successful product launches with cohesive marketing plans
✅ Develop and articulate clear, engaging narratives that showcase Kira products, vision, and industry thought leadership
✅ Conduct consumer research and competitive analysis to inform value proposition development of new products and features
✅ Collaborate with the team to develop high-impact marketing campaigns, social media, email marketing, and content marketing
✅ Continuously test and analyze campaign performance, providing actionable insights and recommendations for optimization
✅ Act as a thought leader and ambassador for Kira, participating in external customer meetings, speaking engagements, and written assets to deliver thought leadership
ASSUMPTION: This role requires a high level of autonomy and the ability to balance ambitious business results with a focus on user needs, while working effectively with various teams to achieve marketing goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-7 years of experience in product marketing roles, with a consistent record of developing and implementing successful product marketing programs
Required Skills:
- Excellent written and verbal communication skills
- Ability to use insights, data, and statistical analyses to drive marketing decisions and optimize campaigns
- Analytical and results-oriented mindset
- Proficient in Google Workspace programs and Microsoft Office Suite
Preferred Skills:
- Experience in the education technology (EdTech) industry
- Familiarity with AI and machine learning technologies
- Strong proficiency in marketing automation tools
ASSUMPTION: While not explicitly stated, experience in the EdTech industry and familiarity with AI technologies would be beneficial for this role, as Kira Learning specializes in AI-powered learning platforms.
💰 Compensation & Benefits
Salary Range: $160,000 - $200,000 per year (based on experience, location, and related skill sets)
Benefits:
- Flexible PTO
- Paid parental leave
- Top-notch medical, dental, and vision coverage
- Company 401(k) plan
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the software development sector. Actual compensation may vary based on the candidate's experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI-powered learning platforms for educators and students
Company Size: 51-200 employees (as of April 2025)
Founded: 2022
Company Description:
- Kira Learning harnesses transformative AI technologies to make world-class teaching and learning accessible to everyone
- Offers an AI-powered learning platform designed to help educators deliver more personalized, effective instruction without adding to their workload
- Combines curriculum, assessments, and AI tutoring into one seamless experience for both classroom and self-paced learning
Company Specialties:
- AI-powered learning platforms
- Computer science education
- Expanding across subjects to help schools meet growing demand for accessible, high-quality education at scale
Company Website: kira-learning.com
ASSUMPTION: Kira Learning is a rapidly growing startup backed by top-tier Venture Capital funds, including New Enterprise Associates (NEA) and Andrew Ng’s AI Fund. This indicates a dynamic and innovative work environment with ample opportunities for growth and impact.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Head of Marketing or a similar executive
Reporting Structure: This role is expected to lead and mentor junior product marketing team members as the team grows
Work Arrangement: On-site, full-time position with flexibility for remote work as needed
Growth Opportunities:
- As the first dedicated product marketing hire, this role has the potential to grow into a leadership position as the team expands
- Opportunities to shape the product marketing function and define its strategy and processes
- Potential to work closely with cross-functional teams, gaining exposure to various aspects of the business
ASSUMPTION: Given Kira Learning's rapid growth and expansion, this role offers significant opportunities for career growth and impact within the company.
🌍 Location & Work Environment
Office Type: Kira Learning's headquarters is located in Palo Alto, California, with additional offices in New York, NY
Office Location(s): 195 Page Mill Rd, Palo Alto, California 94306, US (headquarters); New York, NY (additional office)
Geographic Context:
- Palo Alto, California: Located in the heart of Silicon Valley, offering a vibrant tech industry and diverse cultural scene
- New York, NY: A global hub for finance, media, and technology, with a fast-paced and dynamic work environment
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: Kira Learning's office locations in Palo Alto and New York offer employees the opportunity to work in dynamic, innovative environments with access to a diverse range of cultural and professional experiences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional stakeholders, including product, design, and marketing team members
- Final interview with the Head of Marketing or a similar executive
- Background check and offer extension
Key Assessment Areas:
- Product marketing strategy and execution
- Communication and presentation skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with Kira Learning's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your product marketing experience, go-to-market strategy successes, and relevant industry knowledge
- Prepare for behavioral and situational interview questions that focus on your ability to develop and execute marketing campaigns, collaborate with cross-functional teams, and analyze campaign performance
- Research Kira Learning's products, mission, and values to demonstrate your enthusiasm for the role and alignment with the company's goals
ATS Keywords: Product marketing, go-to-market strategy, user acquisition, engagement, retention, consumer research, competitive analysis, marketing campaigns, social media, email marketing, content marketing, analytical skills, communication skills, cross-functional collaboration, thought leadership, adaptability
ASSUMPTION: Kira Learning's interview process is designed to assess candidates' strategic thinking, communication skills, and ability to work effectively with cross-functional teams to drive marketing initiatives that resonate with users and align with business goals.
🛠️ Tools & Technologies
- Google Workspace programs (e.g., Google Docs, Sheets, Slides)
- Microsoft Office Suite (e.g., Word, Excel, PowerPoint)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: While not explicitly stated, familiarity with marketing automation tools, social media platforms, email marketing platforms, and data analysis tools would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Kira Learning values employees who are creative, forward-thinking, and committed to driving progress through AI technologies
- Collaboration: Kira Learning fosters a culture of teamwork and cross-functional collaboration to achieve shared goals
- Impact: Kira Learning seeks employees who are passionate about making a meaningful difference in the education sector through AI-powered learning platforms
Work Style:
- Dynamic and fast-paced work environment, with a focus on results and continuous improvement
- Strong emphasis on collaboration and cross-functional teamwork
- Opportunities for growth and professional development in a rapidly growing startup
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments and enjoy working collaboratively with cross-functional teams?
- Are you passionate about driving innovation and impact through AI technologies in the education sector?
- Do you possess strong communication skills and the ability to develop and execute marketing campaigns that resonate with users and align with business goals?
ASSUMPTION: Kira Learning values employees who are innovative, collaborative, and committed to driving impact through AI technologies in the education sector. Candidates should assess their fit with these values and work style considerations before applying.
⚠️ Potential Challenges
- Balancing ambitious business results with a focus on user needs and preferences
- Working effectively with cross-functional teams to align marketing initiatives with overall product strategy
- Adapting to a fast-paced, rapidly growing startup environment with evolving priorities and responsibilities
- Competing for user attention and engagement in a crowded EdTech market
ASSUMPTION: These potential challenges highlight the need for a strategic, adaptable, and collaborative mindset in this role, as well as a strong focus on user-centric marketing initiatives.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses specifically on AI-powered learning platforms for educators and students, requiring a strong understanding of AI technologies and their applications in education
- As the first dedicated product marketing hire, this role offers significant opportunities for growth and impact within the company, compared to more established product marketing teams
- Career progression in this role could lead to leadership positions within the product marketing function or other areas of the business, depending on the candidate's skills, interests, and the company's growth trajectory
ASSUMPTION: This role offers unique opportunities for growth and impact within the company, compared to more established product marketing teams, and requires a strong understanding of AI technologies and their applications in education.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new AI-powered learning product, including consumer research, competitive analysis, and integrated marketing campaigns
- Collaborating with cross-functional teams to launch a major product update, including messaging framework development, promotional strategies, and launch event planning
- Analyzing campaign performance data to identify trends, optimize marketing initiatives, and drive user acquisition, engagement, and retention
ASSUMPTION: These sample projects highlight the strategic, collaborative, and data-driven nature of the Senior Product Marketing Manager role at Kira Learning.
❓ Key Questions to Ask During Interview
- Can you describe the current product marketing team and how this role fits into the organization's structure?
- How does Kira Learning approach cross-functional collaboration, and what specific teams will this role work closely with?
- What are the most significant challenges facing the product marketing function at Kira Learning, and how can this role address them?
- How does Kira Learning measure the success of its product marketing initiatives, and what key performance indicators (KPIs) will this role be responsible for tracking?
- What opportunities exist for growth and professional development within the product marketing function and the company as a whole?
ASSUMPTION: These key questions help candidates assess the role's fit within the organization, understand the company's approach to cross-functional collaboration, and gain insights into the team's priorities and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your product marketing experience, go-to-market strategy successes, and relevant industry knowledge
- Prepare for behavioral and situational interview questions that focus on your ability to develop and execute marketing campaigns, collaborate with cross-functional teams, and analyze campaign performance
- Research Kira Learning's products, mission, and values to demonstrate your enthusiasm for the role and alignment with the company's goals
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
