🔹 Job Title: Senior Product Marketing Manager
🔹 Company: EQ Bank | Equitable Bank
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full Time
🔹 Category: Financial Services
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (in-office and remote)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of brand and product marketing strategies, as well as excellent analytical and communication skills. Experience in a fast-paced environment using agile methodologies is also crucial for success in this position.
✅ Own the marketing strategy and execution of campaigns & initiatives to drive awareness, account sign-ups, and funding/deposits across all EQ Bank personal banking products
✅ Lead go-to-market planning for new product launches, feature enhancements, and promotions – developing positioning, messaging, and integrated campaign strategies that align with customer needs and business goals.
✅ Manage the creative development process including writing of creative briefs and ensure flawless execution of marketing campaigns.
✅ Partner with performance marketing team & analytics in the creation and maintenance of dashboards and tracking tools to monitor campaign performance.
✅ Stay current on industry trends, competitive activity, and innovation opportunities to continuously improve our customers’ experience and increase performance of campaigns and market positioning.
✅ Use data-driven analysis and customer insights to test messaging and channels to continuously improve performance.
✅ Be a customer advocate within EQ Bank marketing team, ensuring the highest quality interactions with the customer across all lifecycle stages and channels.
✅ Partner with various stakeholders such as Product partners, Legal, Compliance, Contact Centre and Operations to ensure alignment on customer communications, marketing campaigns and timing.
✅ Collaborate closely with Customer Care, CX, Product, and Analytics teams to identify and alleviate customer pain points to support a seamless and consistent customer experience.
ASSUMPTION: The role requires strong leadership skills, including day-to-day team management, mentorship, and guidance. Excellent verbal, written, and communication skills are also essential for success in this position.
Education: Post-secondary education in Marketing, Commerce, or related experience
Experience: 7+ years related work experience
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, experience in the financial services or fintech industry is likely to be beneficial for this role. Additionally, proficiency in using marketing analytics tools and CRM systems is assumed to be necessary for success in this position.
Salary Range: CAD 120,000 - 160,000 (Based on industry standards for a Senior Product Marketing Manager role in Toronto)
Benefits:
Working Hours: 40 hours per week, with flexible hours and a hybrid work arrangement (in-office and remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Product Marketing Manager role in Toronto. The actual salary may vary depending on the candidate's experience and qualifications.
Industry: Equitable Bank is a financial services company operating as Canada's Challenger Bank™. It offers personal and commercial banking services through its digital platform, EQ Bank, and serves over 670,000 customers across Canada.
Company Size: Equitable Bank has 1,001-5,000 employees, making it a mid-sized company. This size allows for a more collaborative and agile work environment while still offering the resources and stability of a larger organization.
Founded: Equitable Bank was founded in 1970 and has since grown to become one of Canada's leading digital banks.
Company Description:
Company Specialties:
Company Website: http://www.eqbank.ca
ASSUMPTION: As a mid-sized company, Equitable Bank offers a more personal and collaborative work environment than larger organizations. However, it still provides the resources and stability of a well-established financial institution.
Career Level: This role is at the senior level, requiring significant experience and expertise in product marketing. It is a strategic role that involves leading campaigns and initiatives to drive business growth.
Reporting Structure: The Senior Product Marketing Manager reports directly to the Senior Manager, Personal Banking Growth.
Work Arrangement: This role has a hybrid work arrangement, with employees working both in-office and remotely. The in-office location is at 351 King Street East, Toronto, ON.
Growth Opportunities:
ASSUMPTION: Given the company's focus on digital banking and innovation, there may be opportunities for employees to grow their careers in related fields, such as digital marketing or product management.
Office Type: Equitable Bank's Toronto office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 351 King Street East, Toronto, ON
Geographic Context:
Work Schedule: The work schedule is Monday to Friday, with flexible hours to accommodate a hybrid work arrangement.
ASSUMPTION: As a hybrid role, employees can expect to spend some time working remotely and some time working in the office. The in-office environment is designed to be collaborative and innovative, with plenty of opportunities for teamwork and creativity.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, Campaign Management, Data Analysis, Customer Insights, Agile Methodologies, Time Management, Leadership, Communication, Brand Strategy, Email Marketing, Audience Segmentation, Performance Monitoring, Creative Development, Stakeholder Management, Customer Experience, Market Positioning
ASSUMPTION: As a mid-sized company, Equitable Bank's interview process may be more personalized and flexible than larger organizations. However, the company still expects candidates to demonstrate a strong understanding of the role and the company's unique value proposition.
ASSUMPTION: As a digital-first bank, EQ Bank is likely to use a range of marketing automation and data analysis tools to support its marketing efforts. Proficiency in these tools is assumed to be necessary for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: As a digital-first bank, EQ Bank values innovation, collaboration, and a customer-centric approach. Candidates should be prepared to demonstrate their ability to work effectively in a fast-paced, agile environment and to prioritize the customer experience in all their marketing efforts.
ASSUMPTION: As a senior role in a fast-paced, digital-first bank, this position may present challenges in managing multiple priorities and keeping up with industry trends. However, it also offers the opportunity to drive significant business impact and to work at the forefront of digital banking innovation.
ASSUMPTION: As a digital-first bank, EQ Bank offers a unique work environment that prioritizes innovation, collaboration, and a customer-centric approach. Candidates should be prepared to demonstrate their ability to work effectively in this type of environment and to prioritize the customer experience in all their marketing efforts.
ASSUMPTION: As a senior role in a digital-first bank, this position may involve a wide range of marketing projects, from developing and executing campaigns to conducting market research and optimizing customer experiences.
ASSUMPTION: As a senior role in a fast-paced, digital-first bank, candidates should be prepared to ask insightful questions about the company's approach to data-driven marketing, professional development, and career growth. They should also be prepared to demonstrate their understanding of the company's unique value proposition and culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.